Ibotta offers a cash-back rewards and payments application. It gives users real cash for everyday purchases if its users shop and pay through the application. It provides different ways to earn cash on their purchases by partnering with brands and retailers. It was founded in 2012 and is based in Denver, Colorado.
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ESPs containing Ibotta
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The cash-back rewards market is made up of platforms that offer consumers the opportunity to earn cash back on purchases made from various brands and retail partners. It provides an efficient way for brands to drive incremental sales of their products in a cost-effective way while only paying per sale. The market also helps retailers reduce the need for paper coupons, which expedites checkout line…
Ibotta's Products & Differentiators
Ibotta ("I bought a...") is a cash back rewards platform that has delivered more than $1.1 billion in cumulative rewards to its users. Launched in 2012, Ibotta has more than 40 million downloads, is one of the most frequently used shopping platforms in the United States, and offers cash back on purchases on more than 2,700 leading brands and retail partners. In addition to its owned properties, Ibotta also powers rewards programs for top retailers and makes its offer content available on a number of leading websites and apps through the Ibotta Performance Network. Ibotta was named to the 2021 Inc. 5000 list of fastest-growing private companies in the U.S. for the fourth year in a row, after debuting on the list in 2018.
Research containing Ibotta
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CB Insights Intelligence Analysts have mentioned Ibotta in 4 CB Insights research briefs, most recently on May 2, 2022.
Expert Collections containing Ibotta
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Ibotta is included in 9 Expert Collections, including Store tech (In-store retail tech).
Store tech (In-store retail tech)
Companies that make tech solutions to enable brick-and-mortar retail store operations.
Unicorns- Billion Dollar Startups
Grocery Retail Tech
Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.
Loyalty & Rewards Tech
Startups allowing global brands and local shops alike to offer tech-enabled loyalty and rewards programs including loyalty software, AI-powered loyalty, blockchain-powered loyalty, and more.
Companies in this collection provide technology that enables consumers and businesses to pay, collect, automate, and settle transfers of currency, both online and at the physical point-of-sale.
Tech IPO Pipeline
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Ibotta has filed 12 patents.
Latest Ibotta News
Sep 27, 2023
Denver, Colorado, UNITED STATES DENVER, Sept. 27, 2023 (GLOBE NEWSWIRE) -- Building on the success of its sports marketing strategy, Ibotta , the leading performance marketing platform, today announced a new, first-of-its-kind NIL and partner program. Through Ibotta’s College Athlete Partner Program (CAPP), every college athlete in the U.S. can begin to earn money by creating content and referring others to Ibotta. Athletes in the CAPP will receive a custom referral code, and can earn cash for every new user who joins Ibotta with that code and redeems their first offer. The program, which launches today, invites all college athletes in the U.S. to participate, regardless of their sport, division level, campus size, or follower count. “Our mission at Ibotta is simple: make every purchase rewarding. Creating this program allows us to deliver on that promise for all college athletes, and their fans, across the country,” said Richard Donahue, chief marketing officer at Ibotta. “We’re thrilled to give every player, from highly recruited D1 stars to unheralded walk-ons, in every sport, from football to volleyball to swimming, an opportunity to promote smart shopping and capitalize on their name, image, and likeness.” To kick off the CAPP, Ibotta teamed up with Opendorse , the leading athlete marketplace and NIL technology company, to welcome the following players as the first set of athletes to join the initiative: Elena Arenas, gymnastics at Louisiana State University Armando Bacot, basketball at the University of North Carolina at Chapel Hill Emily Cole, track and field at Duke University Connor Essegian, basketball at the University of Wisconsin–Madison Margzetta Frazier, gymnastics at the University of California, Los Angeles Connor Printz, basketball at Claremont McKenna College Chase Saldate, wrestling at Michigan State University Maya Zovoko, soccer at Georgia Southern University Ibotta will work with these athletes, along with future participants, to create social media content aimed at driving awareness of the program, as well as the many different ways Ibotta users can earn cashback. “Opendorse strives to help athletes find opportunities to partner with brands that share their same values, which is critical to the success of any influencer campaign,” said Blake Lawrence, chief executive officer at Opendorse. “Student-athletes often have less flexibility in their schedules than their peers. Ibotta understands these unique demands, and I'm proud to connect their team with an array of talented young athletes to bring this collaboration to life.” "As a student-athlete running 60+ miles a week, I’m always trying to find ways to save both time and money,” said Emily Cole of Duke University’s track and field team. “Using Ibotta is a simple way to earn cash back on items I need to help fuel me and all my other running needs. Plus, with the College Athlete Partner Program, I can save even more by referring my friends to help them do the same." The launch of this program, to all college athletes, follows the successful sports marketing program Ibotta announced earlier in the year in partnership with Pearpop and The Brndr Group. Through this program, Ibotta collaborated with UConn’s Paige Bueckers and a number of other prominent female college athletes to promote smart shopping. For more information on Ibotta’s College Athlete Partner Program and how to join, visit https://home.ibotta.com/capp . For more information on Ibotta and how to make every purchase rewarding, visit Ibotta.com . About Ibotta Built and headquartered in Denver, Colo., Ibotta ("I bought a...") is the leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $1.5B through the Ibotta Performance Network. Ibotta was named to the 2021 Inc. 5000 list of fastest-growing private companies in the U.S. for the fourth year in a row, after debuting on the list in 2018. A great place to work, Ibotta has been recognized by The Denver Post four consecutive times, made BuiltIn Colorado’s Best Places to Work list three years in a row and appeared on Inc.’s list of Best Workplaces twice. About Opendorse Opendorse is the leading athlete marketplace and NIL company, providing technology and services to the athlete endorsement industry. More than 100,000 athletes use Opendorse to build and monetize their name, image, and likeness with support from hundreds of colleges and thousands of brands, fans, donors, and partners including Team USA, LEARFIELD, U.S. Bank, Keller Williams, and more. Press Contact
Ibotta Frequently Asked Questions (FAQ)
When was Ibotta founded?
Ibotta was founded in 2012.
Where is Ibotta's headquarters?
Ibotta's headquarters is located at 1801 California Street, Denver.
What is Ibotta's latest funding round?
Ibotta's latest funding round is Series D.
How much did Ibotta raise?
Ibotta raised a total of $95.91M.
Who are the investors of Ibotta?
Investors of Ibotta include Koch Disruptive Technologies, Jim Clark, Tom Jermoluk, FJ Labs, Teamworthy Ventures and 17 more.
Who are Ibotta's competitors?
Competitors of Ibotta include Karma, Drop, Upside, Fetch, Bright Bucks and 11 more.
What products does Ibotta offer?
Ibotta's products include Ibotta and 1 more.
Compare Ibotta to Competitors
Fetch offers a consumer engagement platform. It offers a mobile shopping application that connects and rewards everyday shoppers for buying their daily essentials. The company was founded in 2013 and is based in Madison, Wisconsin.
Drop provides a mobile application to earn rewards and points. It allows users to link credit and debit to the application and earn points for spending. The company was founded in 2015 and is based in Toronto, Canada.
Upside operates as a retail technology company. It provides users with personalized cashback promotions on purchases at gas stations, groceries, and restaurants. The company was formerly known as GetUpside. It was founded in 2015 and is based in Washington, DC.
Rakuten owns and operates online cashback shopping platforms. It rewards shoppers with cashback on purchases. It also provides access to various coupons, discounts, promotions, and special deals, including free shipping. It was founded in 1997 and is based in San Mateo, California.
Bright Bucks develops a saving application that includes cashback opportunities.
Prodege is an internet and media company that operates multiple online brands that deliver content and rewards to members. Prodege's flagship product Swagbucks is a web rewards program offering users free gift cards for everyday activities and purchases online.