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Founded Year



Series D | Alive

Total Raised




About Ibotta

Ibotta is a free cash back rewards and payments app that gives users real cash for everyday purchases when they shop and pay through the app. Ibotta provides ways for consumers to earn cash on their purchases by partnering with brands and retailers.

Ibotta Headquarters Location

1801 California St. Suite 400

Denver, Colorado, 80202,

United States


ESPs containing Ibotta

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Food & Grocery Tech

Companies in this market provide web-based platforms or apps for customers to earn loyalty rewards both in stores or online.

Ibotta named as Leader among 4 other companies, including Fetch Rewards, ciValue, and SoundCommerce.

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Ibotta's Products & Differentiation

See Ibotta's products and how their products differentiate from alternatives and competitors

  • Ibotta

    Ibotta ("I bought a...") is a cash back rewards platform that has delivered more than $1.1 billion in cumulative rewards to its users. Launched in 2012, Ibotta has more than 40 million downloads, is one of the most frequently used shopping platforms in the United States, and offers cash back on purchases on more than 2,700 leading brands and retail partners. In addition to its owned properties, Ibotta also powers rewards programs for top retailers and makes its offer content available on a number of leading websites and apps through the Ibotta Performance Network. Ibotta was named to the 2021 Inc. 5000 list of fastest-growing private companies in the U.S. for the fourth year in a row, after debuting on the list in 2018.


    Leading free cash back rewards platform (no tiers, no freemium); services are delivered via an app, web and browser extension 

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Expert Collections containing Ibotta

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Ibotta is included in 9 Expert Collections, including Store management tech (In-store retail tech).


Store management tech (In-store retail tech)

1,515 items

Startups aiming to work with retailers to improve brick-and-mortar retail store operations.


Unicorns- Billion Dollar Startups

1,187 items


Grocery Retail Tech

822 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.


Loyalty & Rewards Tech

522 items

Startups allowing global brands and local shops alike to offer tech-enabled loyalty and rewards programs to their customers. This collection includes categories across loyalty software, digital loyalty & rewards, AI-powered loyalty, blockchain-powered loyalty, and more.



2,432 items

Companies and startups in this collection enable consumers, businesses, and governments to pay each other - online and at the physical point-of-sale.


Tech IPO Pipeline

282 items

Track and capture company information and workflow.

Ibotta Patents

Ibotta has filed 6 patents.

The 3 most popular patent topics include:

  • Network protocols
  • Channel access methods
  • Computer networking
patents chart

Application Date

Grant Date


Related Topics




Payment systems, Contactless smart cards, E-commerce, Commerce websites, Payment service providers


Application Date


Grant Date



Related Topics

Payment systems, Contactless smart cards, E-commerce, Commerce websites, Payment service providers



Latest Ibotta News

‘It’s belt-tightening time’ — How to save as food inflation jumps more than 11% in a year

Sep 16, 2022

These steps can help you deal with stressful credit card debt. The Federal Reserve has already taken aggressive steps to tackle rising inflation, and a study released earlier this week by the Federal Reserve Bank of New York found that consumers are becoming less afraid of rising prices, although they still expect an inflation rate of 5 .7% in a year. . “Consumers are ready for high prices to continue for the foreseeable future, but people also tend to think things can go back to normal,” Hamrick said. At the same time, "it's wise for people to continue to be careful about their household budgets," he added. To that end, savings experts share their top tips for spending less on groceries as food inflation shows no signs of slowing down anytime soon. "It's time to tighten our belts, and it has been for some time," Hamrick said. 5 tips to save money on groceries Study sales. General brands can be 10-30% cheaper than their "premium" counterparts and just as good, but this is not always the case. Well-known brands may be offering big discounts right now to maintain loyalty, so it's worth paying attention to price changes. Plan your meals. According to Lisa Thompson, savings expert at, when you plan your meals in advance, you're more likely to buy only what you need. If planning isn't for you, at least go shopping with a rough idea of ​​what you'll be cooking the week ahead so you don't get lost and avoid impulse buying, she added. Buy in bulk. When it comes to the rest of the items on your list, you can save more by buying in bulk. Joining a wholesale club like Costco, Sam's Club, or BJ's will often get you the best price per unit of condiments and shelf-stable foods. Use the money back app. Ibotta and Checkout 51 are two of the most popular in-store cashback apps, according to Julie Ramhold, consumer analyst at The average Ibotta user earns $10 to $20 a month, but more active users can earn $100 to $300 a month, a spokesperson told CNBC. Pay with the correct card. While a regular cashback card like Citi Dual Cash Card can bring you 2%, there are special grocery bonus cards that can give you up to 6% return in supermarkets across the country, for example American Express Blue Cash Preferred Card . CNBC Select has a complete overview of the best cards for grocery shopping, plus annual interest rates and annual fees.

Ibotta Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Ibotta Rank

  • When was Ibotta founded?

    Ibotta was founded in 2011.

  • Where is Ibotta's headquarters?

    Ibotta's headquarters is located at 1801 California St., Denver.

  • What is Ibotta's latest funding round?

    Ibotta's latest funding round is Series D.

  • How much did Ibotta raise?

    Ibotta raised a total of $95.91M.

  • Who are the investors of Ibotta?

    Investors of Ibotta include Koch Disruptive Technologies, Jim Clark, Tom Jermoluk, GGV Capital, Teamworthy Ventures and 16 more.

  • Who are Ibotta's competitors?

    Competitors of Ibotta include ShopBack, Split Technologies, Upside, Fetch Rewards, Lucky, Drop, ZAP, Accrue Savings, Thank U Cash, Swaypay and 24 more.

  • What products does Ibotta offer?

    Ibotta's products include Ibotta and 1 more.

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