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Seed VC - II | Alive

Total Raised


About HuiSeoul

Trillionaire (트릴리어네어) is the operator of HuiSeoul (惠首尔), a cosmetic eCommerce service that focuses on providing Korean beauty products exclusively to the Chinese market.

HuiSeoul Headquarters Location

South Korea


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Expert Collections containing HuiSeoul

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

HuiSeoul is included in 3 Expert Collections, including E-Commerce.



9,760 items


Beauty & Personal Care

2,022 items

Startups in the beauty & personal care space, including cosmetics brands, shaving startups, on-demand beauty services, salon management platforms, and more.


Direct-To-Consumer Brands (Non-Food)

1,192 items

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.

Latest HuiSeoul News

Altos Ventures invests $3M into beauty eCommerce company HuiSeoul - beSUCCESS

Apr 10, 2017

COMPANY , INVESTMENT · M&A August 21, 2015 beSUCCESS Silicon Valley investment company Altos Ventures  recently announced its US $3.0M investment in Trillionaire. Trillionaire runs a Korean cosmetic ecommerce service called  HuiSeoul , which focuses on providing Korean beauty products exclusively to the Chinese market. The journey for HuiSeoul started in a single store in Myung Dong (Seoul) back in November 2014. The company reacted quickly to an identified market in China for Korean cosmetic and beauty products. In February 2015, HuiSeoul began, and started to sell reasonably priced Korean cosmetics to China. The company places the highest priority in being a trustworthy service. Its differentiating factor is an online forum where beauty consultants provide advice to potential customers. HuiSeoul employs sixteen people to accomplish this goal. This team is comprised half of Chinese staff and half Korean. This allows the company to streamline the process of quickly understanding any new trends and practices in the Korean beauty market and relay this to its Chinese customers. Song Ho Won's (CEO of Trillionaire) background has been instrumental in the success of HuiSeoul. After graduating from the department of medicine at Yonsei University, he developed his entrepreneurial skills while studying for an MBA at Stanford University. This combined with his interest in cosmetic marketing helped HuiSeoul identify and react to the market. As revealed by Kim Han Jun, the CEO of Altos Ventures, their investment decision was influenced by the way Trillionaire identified the market, quickly exercised executive ability, and implemented a growth strategy. Song stated that Trillionaire's aim is "to become a company that is trustworthy and is symbolic of the Korean cosmetic market." beSUCCESS beSUCCESS is a professional media company with a particular focus on startups and tech industry | beSUCCESS는 국내 기업의 해외 진출을 지원하는 미디어 회사로, 실리콘밸리를 포함한 전세계 테크 트렌드와 스타트업 뉴스, 기업가 정신 등 국내 스타트업의 인사이트 확대를 위해 필요한 외신 정보를 직·간접적으로 제공할 뿐만 아니라, 한국의 스타트업 생태계와 출시 소식 등 주요 뉴스를 영문으로 세계 각국에 제공해 한국 스타트업의 글로벌 성공을 지원하는 '연결'의 역할을 합니다.

HuiSeoul Web Traffic

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HuiSeoul Rank

  • What is HuiSeoul's latest funding round?

    HuiSeoul's latest funding round is Seed VC - II.

  • How much did HuiSeoul raise?

    HuiSeoul raised a total of $4M.

  • Who are the investors of HuiSeoul?

    Investors of HuiSeoul include Asset Management Ventures, Griffith Capital Partners, Best Team Group and Altos Ventures.

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