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Founded Year



Series C - II | Alive

Total Raised




Mosaic Score

+30 points in the past 30 days

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About Perkbox

Perkbox is a cloud-based employee perks and engagement platform for small- and medium-sized businesses.

Perkbox Headquarter Location

3-7 Herbal Hill Farringdon

London, England, EC1R 5EJ,

United Kingdom

+44 0208 396 6812

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Research containing Perkbox

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CB Insights Intelligence Analysts have mentioned Perkbox in 1 CB Insights research brief, most recently on Jun 6, 2019.

Expert Collections containing Perkbox

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Perkbox is included in 1 Expert Collection, including HR Tech.


HR Tech

4,016 items

HR tech startups are helping companies manage critical pain points in HR processes such as recruitment, automation, career development, compensation, and benefits management, through a mix of software and services.

Latest Perkbox News

Guider finds the way to funding to find mentors for 'employee wellbeing'

May 16, 2022

UKHotViews There are so many start-ups jumping on the ‘employee wellbeing’ bandwagon that I’m surprised the wheels haven’t collapsed under the weight. They tend to cluster around a few key themes, of which one of the most popular is the ‘benefits marketplace’, where employees can get goodies at favourable prices, such as Juno (see Backers improve Juno’s wellbeing with more dosh for ‘points for prizes’ marketplace ) and Walking on Earth, which is not a new David Attenborough documentary but a marketplace for yoga, nutrition and mediation services (see Backers assume donor position in Walking on Earth’s yoga+ marketplace ). London-based Guider takes quite a different approach. Rather than connecting workers to external suppliers, it matches them with internal mentors. It’s all done with algorithms (natch) which Guider uses to pair employees with mentors with relevant experience. Guider is the brainchild of entrepreneur Nick Ross, whose previous form in this market was with Molten Ventures (nee Draper Esprit)-backed ‘employee engagement platform’, Perkbox, about which I was originally sceptical but since have become a believer (see Draper Esprit shows more loyalty to Perkbox ). Perkbox is one of those rare start-ups that is profitable – or at least was in 2020 (last accounts on record) where they made £1.77m net profit on £73.5m in turnover. Ross launched Guider in 2018 and has raised £2.4m in seed funding from Fuel Ventures, which also backs Juno. It appears that the deal was closed in December 2021 but for some reason Ross chose to delay the formal PR till last week. I like the people-matching marketplace business model as it is totally asset light and, like most matchmaker services, is ‘all care, no responsibility’, i.e. Guider’s revenues are not contingent on a successful ‘outcome’. I’m assuming that Guider is a subscription-based service with fees dependent on the size of client organisation, but that’s just a guess. Ross has built an impressive client list for Guider, including the likes of M&S, LVMH, EY, and Aviva, among many others. Guider apparently already has an office in New York and plans to open in France and Germany. This, I suspect, will be more of a challenge, given different cultures, so hiring the right people to tune the algorithms (and if course sell the service) will be crucial to success.

Perkbox Web Traffic

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Perkbox Rank

  • When was Perkbox founded?

    Perkbox was founded in 2015.

  • Where is Perkbox's headquarters?

    Perkbox's headquarters is located at 3-7 Herbal Hill, London.

  • What is Perkbox's latest funding round?

    Perkbox's latest funding round is Series C - II.

  • How much did Perkbox raise?

    Perkbox raised a total of $34.27M.

  • Who are the investors of Perkbox?

    Investors of Perkbox include Persol Venture Partners, Molten Ventures, Seedrs, Andy Murray, Sherry Coutu and 3 more.

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