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Howcast.com

howcast.com

Founded Year

2007

Stage

Series A - II | Alive

Total Raised

$16.35M

Last Raised

$3.35M | 12 yrs ago

About Howcast.com

Howcast Media is a website that provides "how-to" information videos on a variety of topics to its users.

Headquarters Location

518 Broadway 2nd Floor

New York, New York, 10012,

United States

212-625-2920

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Howcast.com Patents

Howcast.com has filed 2 patents.

patents chart

Application Date

Grant Date

Title

Related Topics

Status

5/17/2012

12/10/2013

Video hosting, Windows Server System, Video on demand services, Container formats, Entertainment websites

Grant

Application Date

5/17/2012

Grant Date

12/10/2013

Title

Related Topics

Video hosting, Windows Server System, Video on demand services, Container formats, Entertainment websites

Status

Grant

Latest Howcast.com News

If you want to know if he loves you, it’s in his voice: People make subtle changes in the way they speak when they talk to someone they find attractive

Aug 28, 2014

Howcast's guide for men who want a sexier tone of voice Lead researcher Juan David Leongómez said it is important for men to sound masculine, but that extreme masculinity can be associated with negative traits. He said: 'Previous research has shown that humans signal their romantic interest in several different ways, including non-verbal behaviours and body language, like eye contact and casual touching,- for example playfully touching someone's hair. 'Our study shows that people also modulate their voices to signal romantic interest and that this, in turn, seems to make the speaker seem more attractive. Men were found to speak in a more 'sing-song' voice similar to actor Leslie Phillips (pictured) when speaking to women they found attractive 'For men, it is important to sound masculine, which is manifested in a deeper voice pitch. However, extreme masculinity is associated with negative traits in a partner, like a tendency for increased aggressiveness and promiscuity. 'This puts men in a dilemma, because they have to convey two seemingly contradictory messages at the same time: "I am a masculine man", and "I'd be a good partner and father". ‘The solution may be to vary their pitch – which would explain the sing-songy quality of the voices we observed in men speaking to attractive women. '  The researchers' findings also showed that by-standers respond to these subtle differences too. When the voice recording of a man speaking to an attractive woman was played to female listeners, the listeners found the voice more attractive than a recording of the same man speaking to a less attractive woman. The men whose voices were recorded were Czech and the bystanding female listeners were British - so the experiment was designed to ensure the women did not understand the words being spoken. This indicates the male speakers' attractiveness was due to their subtle voice changes, rather than what they were saying. Mr Leongómez said: 'If a woman perceives a man's voice to be more sing-songy, then it is likely the man finds her attractive. However, these vocal modulations are very subtle and probably not produced consciously by the speaker. 'Additionally, while they help make a person sound more attractive to the opposite sex, people do not seem to be aware of why they find the voice more attractive. ' The study, published in the journal Evolution and Human Behaviour, added these subtle changes are probably not produced consciously by the speaker. Share or comment on this article 20

Howcast.com Frequently Asked Questions (FAQ)

  • When was Howcast.com founded?

    Howcast.com was founded in 2007.

  • Where is Howcast.com's headquarters?

    Howcast.com's headquarters is located at 518 Broadway, New York.

  • What is Howcast.com's latest funding round?

    Howcast.com's latest funding round is Series A - II.

  • How much did Howcast.com raise?

    Howcast.com raised a total of $16.35M.

  • Who are the investors of Howcast.com?

    Investors of Howcast.com include Dace Ventures and Tudor Ventures.

  • Who are Howcast.com's competitors?

    Competitors of Howcast.com include WonderHowTo.com and 3 more.

Compare Howcast.com to Competitors

W
WonderHowTo.com

WonderHowTo.com is a video site where users can upload and share how to videos

Videojug Logo
Videojug

VideoJug is a library of free factual video content online. The company's professionally-produced, high definition videos cover every conceivable topic and the site is the definitive online "encyclopaedia of life".

eHow Logo
eHow

eHow is a Internet/Internet Software & Services company based in Bellevue, Washington. eHow's investors include General Electric, Allegis Capital, Scripps Ventures, Hummer Winblad Venture Partners and Freedom Communications.

E
ExpertVillage

ExpertVillage.com offers a selection of professionally produced and researched videos, to answer user's everyday questions with answers you can trust. They aim to cover a breadth of topics-ranging from how to dance and online guitar lessons to cooking and travel guides, and pretty much any other universal inquiries you may have. In addition to educational and informative videos, Expert Village has interactive community features that aim to allow visitors to provide video reviews as well as have a user-to-user Q & A session- where members can ask a question about a topic and then have the community contribute helpful answers. In June 2007, ExpertVillage was acquired by Demand Media. The valuation of ExpertVillage was undisclosed. Other terms of the deal were not released.

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