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Houzz company logo
Corporation
INTERNET | eCommerce / Home Furnishings & Improvement
houzz.com

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Founded Year

2008

Stage

Corporate Minority | Alive

Total Raised

$613.6M

About Houzz

Houzz is an online platform for home remodeling and design. Houzz connects homeowners, home design enthusiasts and home improvement professionals across the country and around the world.

Houzz Headquarter Location

285 Hamilton Avenue 4th Floor

Palo Alto, California, 94301,

United States

650-326-3000

Latest Houzz News

AR and VR in Retail is Projected to Reach US$17.86 Billion by 2028

Nov 30, 2021

Rising smartphone penetration and growing adoption of connected devices are the major factors driving the growth of AR and VR in retail The global AR and VR in retail are expected to grow at 24.8% CAGR to reach US$17.86 billion by 2028. The increasing use of AR VR by retail companies such as IKEA, Houzz, Walmart, and others, has been driving the growth of the AR VR retail market in recent years. IKEA uses AR for home goods and furniture retailing, allowing customers to manipulate and place catalogue items at scale in consumer homes. Changing lifestyles and increasing working-class populations are increasing the demand for virtual reality shopping. To meet this changing demand, companies such as Amazon and Walmart are introducing augmented reality-based applications for enhancing customer experience. Moreover, companies are also focusing on using virtual reality for conveying information about products while shopping. For example, the partnership between Kraft, a pre-packaged food retailer, Walmart and Blippar, an application provider, for providing digital receipts to customers through AR. Increasing online shopping encourages retailers to adopt AR, rising smartphone penetration, and growing adoption of connected devices are the major factors driving the growth of augmented reality in the retail market. Conventional strategies of advertising and marketing, as well as transactional sales, have been greatly revolutionized with the addition of innovative technological advancements; together these progressions have uplifted the retail industry. The fierce competition in the retail industry has encouraged retailers to adopt advanced technologies in their space. Consumer engagement through online and offline modes is the most effective strategy adopted to sustain and grow in the retail industry. The retail industry saw a huge change when e-commerce gained mass adoption. Retailers could now offer products to new markets at the additional costs of packaging and shipping. However, with AR, the retailers can make more stores available without additional staffing or spacing costs. People who couldn’t travel to the physical store had access to a virtual version of the store, where they could view all the products they had previously purchased or looked at.

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Research containing Houzz

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Houzz in 2 CB Insights research briefs, most recently on Sep 30, 2021.

Expert Collections containing Houzz

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Houzz is included in 4 Expert Collections, including E-Commerce.

E

E-Commerce

8,754 items

U

Unicorns- Billion Dollar Startups

924 items

H

Home Goods & Furniture

331 items

Tech-enabled companies offering services and products focused on furniture, home accessories, and interior design. This collection includes direct-to-consumer (D2C) startups, peer-to-peer (P2P) marketplaces, and 3D & AR/VR visualization tools, among others.

T

Tech IPO Pipeline

568 items

Houzz Patents

Houzz has filed 25 patents.

The 3 most popular patent topics include:

  • Wireless networking
  • Network protocols
  • Mixed reality
patents chart

Application Date

Grant Date

Title

Related Topics

Status

7/24/2019

11/2/2021

Diagrams, Rotating disc computer storage media, Data management, Network protocols, Social networking services

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11/2/2021

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Diagrams, Rotating disc computer storage media, Data management, Network protocols, Social networking services

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Status

Grant

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Houzz Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Houzz Rank

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