Search company, investor...
Houdini Sportswear company logo

Houdini Sportswear

Founded Year



Corporate Minority | Alive

About Houdini Sportswear

Houdini Sportswear offers functional and sustainable outdoor clothing for men, women, kids and junior from Houdini Sportswear. Clothes for training, hiking, skiing and biking.

Headquarters Location

Finnboda Varvsväg 16

Nacka, 131 72,


Missing: Houdini Sportswear's Product Demo & Case Studies

Promote your product offering to tech buyers.

Reach 1000s of buyers who use CB Insights to identify vendors, demo products, and make purchasing decisions.

Missing: Houdini Sportswear's Product & Differentiators

Don’t let your products get skipped. Buyers use our vendor rankings to shortlist companies and drive requests for proposals (RFPs).

Latest Houdini Sportswear News

Houdini Sportswear Challenges Climate Week NYC, Int'l Fashion Week Attendees: 7 Days. 7 Garments. Can You Do It?

Sep 15, 2022

, choose seven garments during their entire trip encouraging creativity for the "outfit of the day." This is the next phase of the global  "Live Large With Less" initiative and is a call-to-action focusing on the impacts of peoples' buying choices on the environment and best practices for making smarter choices, plus living lighter is just easier. CEO Eva Karlsson is asking participants to adopt Houdini's "We don't need more clothes, we need clothes that can do more" philosophy when packing. "While the world of fashion introduces what's next, the disturbing impacts of climate change will be front and center in New York," said Karlsson. "This is about significantly altering our collective mindset and asking those actively engaged in climate change and the fashion world to take those first important steps. Fashion is responsible for up to 10% of the global carbon dioxide output, more than international flights and shipping combined, according to the United Nations Environmental Programme. Estimates from McKinsey and the World Economic Forum suggest the number of garments produced each year has at least doubled since 2000. "  Houdini follows a checklist that new garments must pass before production: does this product deserve existence; is it easy to repair; is it durable enough for our rental program; is anything  added that isn't needed; is it fit for sharing, repairing, remaking and reselling; and does it have a next life solution? Houdini launched its first circular garment in 2006 and 85% of the collection is fully circular. The brand shares details on its circular design and manufacturing on Houdini's website and The Planetary Boundaries Assessment. Karlsson will speak at Climate Week NYC September 20 on two panels: the first hosted by Google and Futerra at The Solutions House and at the "We Don't Have Time" broadcast about Scaling Climate Solutions Exponentially with Apple and Polestar. For more information:

Houdini Sportswear Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

Houdini Sportswear Rank

Houdini Sportswear Frequently Asked Questions (FAQ)

  • When was Houdini Sportswear founded?

    Houdini Sportswear was founded in 1993.

  • Where is Houdini Sportswear's headquarters?

    Houdini Sportswear's headquarters is located at Finnboda Varvsväg 16, Nacka.

  • What is Houdini Sportswear's latest funding round?

    Houdini Sportswear's latest funding round is Corporate Minority.

  • Who are the investors of Houdini Sportswear?

    Investors of Houdini Sportswear include GDTRE.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.