Search company, investor...

Founded Year



Option/Warrant - VI | Alive

Total Raised


Last Raised

$25.71M | 8 mos ago



About Hootsuite

HootSuite provides a social media management system equipped to serve enterprise businesses and individual power users. It enables users to monitor social media interaction across various social media platforms and also provides personalized analytics. It was formerly known as Hootsuite Media. The company was founded in 2008 and is based in Vancouver, Canada.

Headquarters Location

111 East 5th Avenue

Vancouver, British Columbia, V5T 4L1,




ESPs containing Hootsuite

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Enterprise Tech / Marketing & Ad Tech

The hashtag tracking & monitoring market provides businesses the ability to monitor and analyze the usage of specific hashtags across various social media platforms. The insights gained from this analysis can help businesses to understand their target audience better, monitor brand reputation, and track social media campaigns' success. The market includes a range of solutions, including social med…

Hootsuite named as Leader among 4 other companies, including Talkwalker, StatSocial, and AgoraPulse.


Research containing Hootsuite

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Hootsuite in 1 CB Insights research brief, most recently on Aug 5, 2021.

Expert Collections containing Hootsuite

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Hootsuite is included in 2 Expert Collections, including Market Research & Consumer Insights.


Market Research & Consumer Insights

720 items

This collection is comprised of companies using tech to better identify emerging trends and improve product development. It also includes companies helping brands and retailers conduct market research to learn about target shoppers, like their preferences, habits, and behaviors.


Targeted Marketing Tech

453 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

Hootsuite Patents

Hootsuite has filed 2 patents.

patents chart

Application Date

Grant Date


Related Topics




Social information processing, Social networking services, Social media, Social networks, Community websites


Application Date


Grant Date



Related Topics

Social information processing, Social networking services, Social media, Social networks, Community websites



Latest Hootsuite News

Marketing Tools: Your Ultimate Guide to Dominating the Digital Landscape

Nov 24, 2023

TechBullion In the ever-evolving landscape of digital marketing, staying ahead of the competition is paramount. As the online marketplace continues to expand, businesses must harness the power of cutting-edge marketing tools to not only survive but thrive in this highly competitive environment. Welcome to our comprehensive guide on the most essential marketing tools that will empower you to outrank your competitors and elevate your online presence. In this digital age, the significance of effective marketing cannot be overstated. Whether you’re a small startup or an established corporation, mastering the art of digital marketing is the key to reaching your target audience and achieving sustainable growth. To help you on your journey, we’ve curated a list of indispensable  marketing tools  that will supercharge your online strategy. Keyword Research Tools: Unearthing Hidden Opportunities Google Keyword Planner: When it comes to keyword research, Google’s own tool reigns supreme. It offers invaluable insights into search volumes, competition, and trends, helping you identify high-potential keywords to target in your content. Semrush: Semrush is a powerhouse in the world of SEO. It not only provides detailed keyword data but also offers competitor analysis, backlink tracking, and much more. Ahrefs: Ahrefs is a robust tool for exploring your competitors’ backlink profiles and gaining insights into their strategies. This can be a game-changer for your own link-building efforts. Content Creation Tools: Crafting Compelling Narratives Grammarly: Content quality matters, and Grammarly is your trusty companion in ensuring error-free, grammatically impeccable content. It even provides suggestions for enhancing your writing style. Canva: Visual content is increasingly important in the digital realm. Canva simplifies graphic design, enabling you to create stunning visuals for your website, social media, and more. BuzzSumo: Content ideation is made easy with BuzzSumo. Discover the most shared and engaging content in your niche, helping you tailor your own content for maximum impact. SEO Tools: Dominating Search Engine Rankings Yoast SEO: If you’re running a WordPress website, Yoast SEO is a must-have plugin. It offers real-time optimization tips to improve your on-page SEO. Moz Pro: Moz Pro is a comprehensive SEO suite that provides keyword tracking, site audits, and link analysis. It’s your all-in-one solution for climbing the search engine ranks. Screaming Frog SEO Spider: This tool delves deep into your website’s SEO performance, uncovering issues that may be hindering your visibility on search engines. Social Media Management Tools: Navigating the Social Landscape Hootsuite: Managing multiple social media accounts can be overwhelming. Hootsuite streamlines the process by allowing you to schedule posts, track engagement, and analyze performance across various platforms. Buffer: Buffer is another fantastic social media scheduling tool that simplifies the way you share content, ensuring consistent and strategic posting. Sprout Social: For in-depth social media analytics and reporting, Sprout Social is your go-to choice. Understand your audience’s behavior and tailor your content accordingly. Email Marketing Tools: Cultivating Customer Relationships Mailchimp: Building and nurturing your email list is crucial for long-term success. Mailchimp makes email marketing easy with its user-friendly interface and automation features. Constant Contact: Constant Contact offers a wide range of email marketing tools, from customizable templates to list segmentation, to help you deliver personalized and effective email campaigns. SendinBlue: This tool is known for its robust automation and transactional email capabilities, making it a valuable asset for e-commerce businesses. Analytics Tools: Data-Driven Decision Making Google Analytics: No marketing strategy is complete without data analysis. Google Analytics provides a wealth of information about your website’s performance, visitor demographics, and more. Kissmetrics: Kissmetrics specializes in customer analytics, helping you understand user behavior, track conversions, and optimize your funnel for better results. Crazy Egg: Visualize how users interact with your website through heatmaps and scroll maps, enabling you to make informed design and content decisions. Conclusion In the fiercely competitive world of digital marketing, staying ahead requires a combination of expertise, innovation, and the right tools. Armed with the knowledge of these essential marketing tools, you’re now well-equipped to conquer the digital landscape. Remember, success in digital marketing is not just about knowing what to do but also about having the right tools to help you execute your strategies effectively. Now, it’s time to take action and implement these marketing tools into your strategy. Start by conducting thorough keyword research, creating engaging content, optimizing your website for search engines, managing your social media presence, and nurturing your email list. By leveraging these tools, you’ll be well on your way to outranking the competition and achieving the digital success you deserve.

Hootsuite Frequently Asked Questions (FAQ)

  • When was Hootsuite founded?

    Hootsuite was founded in 2008.

  • Where is Hootsuite's headquarters?

    Hootsuite's headquarters is located at 111 East 5th Avenue, Vancouver.

  • What is Hootsuite's latest funding round?

    Hootsuite's latest funding round is Option/Warrant - VI.

  • How much did Hootsuite raise?

    Hootsuite raised a total of $279.9M.

  • Who are the investors of Hootsuite?

    Investors of Hootsuite include Canadian Imperial Bank of Commerce, OMERS Ventures, Accel, Fidelity Investments, Insight Partners and 11 more.

  • Who are Hootsuite's competitors?

    Competitors of Hootsuite include Denim Social, ConvoPLUS, Echobox, Later, Eyecue Insights and 7 more.


Compare Hootsuite to Competitors

Buffer Logo

Buffer helps manage multiple social media accounts at once. It helps users to quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how posts perform. The company was founded in 2010 and is based in San Francisco, California.

Oktopost Logo

Oktopost is a company that focuses on B2B social media engagement in the technology sector. The company offers a suite of services that include social media management, social listening, and employee advocacy, all designed to help businesses amplify their brand on social media, engage with customers and prospects, and measure the impact of their social media efforts. Oktopost primarily serves the technology, financial services, and law firms industries. It was founded in 2013 and is based in Ramat Gan, Israel.

Kinetic Social Logo
Kinetic Social

Kinetic Social is a digital marketing agency that specializes in the social media sector. The company offers a range of services including social media strategy development, management, advertising, and content creation, all aimed at enhancing brand visibility and driving business results. They primarily cater to businesses seeking to improve their online presence and customer engagement through social media platforms. It is based in New York, New York.

Kawo Logo

Kawo is a company that focuses on social media management, operating primarily in the technology and digital marketing sectors. The company provides a platform that allows brands and agencies to plan, create, schedule, and publish content across various Chinese social media channels, including WeChat, Weibo, Douyin, Kuaishou, and Bilibili. Kawo primarily serves the digital marketing industry. It was founded in 2013 and is based in Shanghai, Shanghai.

ConvoPLUS Logo

ConvoPLUS facilitates social media communication and customer relations. The company was founded in 2013 and is based in Istanbul, Turkey.

Falcon Social Logo
Falcon Social

Falcon Social, now part of Brandwatch, is a company focused on digital consumer intelligence and social media management. The company offers a suite of tools that help businesses understand their customers, engage with them on social media, monitor their brand's online presence, and create data-driven content. The company primarily serves sectors such as financial services, media and entertainment, healthcare, retail, and technology. It is based in Copenhagen, Denmark.


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