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hootsuite.com

Founded Year

2008

Stage

Option/Warrant - IV | Alive

Total Raised

$279.9M

Last Raised

$1.95M | 10 days ago

Revenue

$0000 

Mosaic Score

+20 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Hootsuite

HootSuite provides a social media management system equipped to serve Enterprise business and individual power users. The company offers users the ability to monitor social media interaction across various networks such as Facebook, Twitter, and LinkedIn. It also provides custom analytics and allows clients of its dashboard to do things like give multiple users the ability to collaborate on updating a company's social profile or schedule campaigns around messages. The company was founded in 2008 and is based in Vancouver, British Columbia.

Hootsuite Headquarter Location

111 East 5th Avenue

Vancouver, British Columbia, V5T 4L1,

Canada

888-350-5191

ESPs containing Hootsuite

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTHMARKET STRENGTHLEADERHIGHFLIEROUTPERFORMERCHALLENGER
Consumer & Retail / Digital Engagement

Content & campaign management providers offer tools to help marketing teams plan, execute, and manage marketing content across channels.

Hootsuite named as Leader among 5 other companies, including NewsCred, Skyword, and Contently.

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Research containing Hootsuite

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Hootsuite in 2 CB Insights research briefs, most recently on Aug 5, 2021.

Expert Collections containing Hootsuite

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Hootsuite is included in 1 Expert Collection, including Targeted Marketing Tech.

T

Targeted Marketing Tech

348 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

Hootsuite Patents

Hootsuite has filed 2 patents.

The 3 most popular patent topics include:

  • Community websites
  • Social information processing
  • Social media
patents chart

Application Date

Grant Date

Title

Related Topics

Status

8/31/2017

12/29/2020

Social information processing, Social networking services, Social media, Social networks, Community websites

Grant

Application Date

8/31/2017

Grant Date

12/29/2020

Title

Related Topics

Social information processing, Social networking services, Social media, Social networks, Community websites

Status

Grant

Latest Hootsuite News

Hootsuite Encourages Marketers To Get On Board With TikTok

Jun 22, 2022

Hootsuite Encourages Marketers To Get On Board With TikTok THIS With TikTok standing firm as one of the fastest growing social media platforms, new partner Hootsuite has released a culture guide to inspire marketers to jump into the app and start advertising to the massive audiences available. The culture guide reveals some of the key stats surrounding the app, which has an estimated 1 billion global active users and an average monthly scroll time of 19.6 hours. For marketers in particular, the data shows that 47 per cent of users say they bought something they saw on the app. It also highlights the idea that TikTok has evolved past the zeitgeist of being a place where people do dance challenges and make short comedy videos. I mean, there is still a lot of that, but there’s also plenty of communities creating new ideas and having important conversations on the platform. There’s also evidence of plenty of social trends originating from TikTok. The guide also discusses the importance of sound on TikTok, and how music is used in unique ways. 88 per cent of users said that sound is vital to their experience, while 75 per cent said they discover new music artists through TikTok. Businesses can also access a large sound library for commercial use. There’s plenty of options for branded content to reach different markets on the platform. TikTok’s data shows that 63 per cent of users like it when brands use content creators in their videos, making creator partnerships a very beneficial opportunity for marketers. The guide also mentions the idea of ‘Toks’, subcultures of people within the app with shared interests and passions, and points out that 70 per cent of users feel like they’re a part of a community. Businesses who use TikTok and work with Hootsuite can access analytics to see how their videos are performing, gain insights and plan out their content calendars across multiple platforms. The guide even has some handy tips on the lingo and emojis used on the app! Just don’t ask us what the brain emoji is used for, we might get called into an HR meeting.

Hootsuite Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Hootsuite Rank

  • When was Hootsuite founded?

    Hootsuite was founded in 2008.

  • Where is Hootsuite's headquarters?

    Hootsuite's headquarters is located at 111 East 5th Avenue, Vancouver.

  • What is Hootsuite's latest funding round?

    Hootsuite's latest funding round is Option/Warrant - IV.

  • How much did Hootsuite raise?

    Hootsuite raised a total of $279.9M.

  • Who are the investors of Hootsuite?

    Investors of Hootsuite include Canadian Imperial Bank of Commerce, Fidelity Investments, Accel, OMERS Ventures, Insight Partners and 11 more.

  • Who are Hootsuite's competitors?

    Competitors of Hootsuite include Echobox, Later, SocialFlow, Denim Social, Loomly, Oktopost, Sprinklr, Sparkcentral, Sprout Social, Spredfast and 12 more.

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