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honeylove.co

Stage

Series A | Alive

Total Raised

$13.12M

Last Raised

$13M | 6 mos ago

About HoneyLove

HoneyLove is introducing Sculptwear – an alternative to traditional shapewear that gives a smooth and tucked-in look under clothing, without the bunching/rolling that's common in all current shapewear.

HoneyLove Headquarters Location

305 Grant Ave 8th Floor

San Francisco, California, 94108,

United States

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Expert Collections containing HoneyLove

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

HoneyLove is included in 3 Expert Collections, including E-Commerce.

E

E-Commerce

9,760 items

A

Apparel & Accessories

509 items

This Collection includes startups selling apparel and accessories ranging from activewear to dresses to glasses.

D

Direct-To-Consumer Brands (Non-Food)

1,192 items

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.

HoneyLove Patents

HoneyLove has filed 4 patents.

The 3 most popular patent topics include:

  • Buddhism
  • Engineering
  • Graphical projections
patents chart

Application Date

Grant Date

Title

Related Topics

Status

11/15/2019

6/28/2022

Technical drawing, Graphical projections, Buddhism, Jain philosophical concepts, Engineering

Grant

Application Date

11/15/2019

Grant Date

6/28/2022

Title

Related Topics

Technical drawing, Graphical projections, Buddhism, Jain philosophical concepts, Engineering

Status

Grant

Latest HoneyLove News

How A $300 Thousand Kickstarter Turned Into A $13 Million Series A Funding Round For Honeylove

Apr 13, 2022

I focus on embracing the pivot during life’s transitions. Apr 13, 2022, Elliston Lutz Diversity and inclusion go beyond the workplace. For instance, the clothing and undergarment industries are now becoming size-inclusive. It’s not just about offering larger sizes. It’s about having women of all shapes and sizes feel comfortable in what they’re wearing. To achieve this, many women turn to shapewear. Statista reported that in 2018, the global shapewear market was valued at approximately $2.26 billion. According to Business Wire, it is forecasted to reach $3.7 billion by 2028. Betsie Larkin, founder and co-CEO of Honeylove, is disrupting the status quo by taking the shame out of shapewear. She created everyday products that have shapewear built into the design that tailors to all sizes , shapes and backgrounds. The company closed a $13 million Series A funding round led by Lightspeed Venture Partners. “I feel like there’s always this debate about whether anyone needs shapewear,” Larkin states. “It’s really like no one needs shapewear. But some of us, myself included, want to wear it. It helps with self-expression and being able to wear more things. ... If you’re going to wear it, it should work. It should feel comfortable, and hopefully, it just opens up more doors for things that you feel comfortable wearing rather than being limited by fit limitations and fabric quality and environment limitations.” Larkin’s entrepreneurial journey began as a musician. While in a band and working on her solo brand, she met one of the top five DJs in the world at the time. She began working with him and eventually had a song that hit the Top 40 list in Europe. After that, she collaborated with various artists in the electronic dance music space. Larkin had other tracks hit the charts, and she toured the world performing at clubs and stadiums that held up to 40,000 people. During this time, Larkin began wearing shapewear. However, she quickly learned that the items she wore were neither aesthetically pleasing nor worked in the functional way that she needed. “I ended up searching everywhere, trying every brand that I could get my hands on, and eventually concluded that the shapewear that I wanted didn’t exist,” she explained. “So this was a new thing for me. People didn’t talk about shapewear that much. I heard about it a little bit from my sisters, but I became really curious and started talking to a lot of women. I used my statistical background to run a bunch of surveys. I was going to find out if this was actually a real thing and a real need; that I wasn’t the only person.” MORE FOR YOU Getty Images After surveying close to 1,000 women, Larkin concluded that 70% of the women shared in her shapewear struggle of it rolling down at the waist, not fitting right or the quality of the fabric was too cheap. So, after ten years in the music industry, she decided to retire to focus on Honeylove. She wanted to see if her idea was plausible. So she began with a Kickstarter campaign. Larkin surpassed her goal and raised over $300,000 on the first day. After that, she secured a spot in Y Combinator (YC), which helps new founders raise money. One of the biggest challenges she faced following the onset of creation was getting the product perfect. Not having a design or pattern background, it took about two years to perfect the prototype. Larkin used the money from the Kickstarter to manufacture the first round of production and launch the Honeylove website while participating in the YC program. “Perfectionism is a blessing and a curse,” Larkin laughs. “We’ve had some incredible products that we’ve been able to sell for years. But at the same time, there’s a lot of hyper perfectionism going on. Getting that first product off the ground and not necessarily having the team was one of the hardest phases, and it was having to motivate myself to get it out there when there was no one waiting for it; there was no one pushing me. There were no deadlines; it was really about me choosing when to put it out there. I could have delayed indefinitely. I could have perfected it indefinitely. So it was finding the right people to help me create that final prototype that ended up being the one that went into production.” During demo day at YC, Larkin closed out her seed round of funding with Serena Williams, Joe Montana’s Fund and Lightspeed. She ultimately raised $3 million for that round. In total, Honeylove has secured $16 million in funding rounds. Additionally, philanthropy is also a key brand pillar. Larkin and her team give back to the community through an ongoing relationship with Dress For Success, where they make both garment and financial donations. At the end of last year, Honeylove partnered with Nordstrom. As a result, Larkin’s shapewear and garments were sold in select stores and online. It’s set to launch in 50 stores by the end of this year. Betsie Larkin, founder and co-CEO of Honeylove, set out to create the most flattering and ... [+] comfortable undergarments for all shapes and sizes. Elliston Lutz

  • Where is HoneyLove's headquarters?

    HoneyLove's headquarters is located at 305 Grant Ave, San Francisco.

  • What is HoneyLove's latest funding round?

    HoneyLove's latest funding round is Series A.

  • How much did HoneyLove raise?

    HoneyLove raised a total of $13.12M.

  • Who are the investors of HoneyLove?

    Investors of HoneyLove include Lightspeed Venture Partners, Y Combinator and Serena Ventures.

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