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INTERNET | eCommerce / Apparel & Accessories
honeylove.co

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Stage

Seed | Alive

Total Raised

$120K

Last Raised

$120K | 3 yrs ago

About HoneyLove

HoneyLove is introducing Sculptwear – an alternative to traditional shapewear that gives a smooth and tucked-in look under clothing, without the bunching/rolling that's common in all current shapewear.

HoneyLove Headquarter Location

305 Grant Ave 8th Floor

San Francisco, California, 94108,

United States

Latest HoneyLove News

#USA HoneyLove looks to reinvent shapewear

Jul 23, 2018

Startup 365 Posted on // Betsie Larkin spent the first ten years of her professional career as an EDM artist . She released two solo albums, toured five continents and worked with the likes of Armin van Buuren and Ferry Corsten . But after being constantly frustrated by shapewear she wore under her stage outfits, she felt compelled to try her hand at a new industry. That’s how HoneyLove was born. HoneyLove, backed by Y Combinator, aims to disrupt the traditional shapewear market by making an affordable, high-quality product that actually works. In her research before starting HoneyLove, Larkin identified two big problems with shapewear. The first is that it tends to bunch up, causing constant readjustment, and the second is that it tends flatten out everything, even the curves people want to show off. That’s why Larkin developed HoneyLove Sculptwear. HoneyLove uses supportive structures in side the seams of the garment, similar to the flexible boning used in old-school corsettes, and encases those structures in a soft channel of protective fabric. This simple enhancement ensures that the garment doesn’t bunch up around the legs or waistband. HoneyLove also inserts its patent-pending BoostBands, made from a combination of compression fabric and a flat elastic panel, in the back of the legs of the garment to accentuate the natural curve between the bottom and the upper legs, according to Larkin. The company manufactures at a gold-certified responsible (WRAP) factory that is dedicated to shapewear in the Guangdong province of China. HoneyLove first started out on Kickstarter in February, and raised a whopping $300,000 in pre-orders after posting a $30,000 goal. The product is now available via the HoneyLove website for $89, which sits right in the middle of the larger market, where you can find cheap shapewear for as little as $35 and high-end shapewear for as much as $150. from Startups – TechCrunch https://ift.tt/2uI9yWJ

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Expert Collections containing HoneyLove

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

HoneyLove is included in 3 Expert Collections, including E-Commerce.

E

E-Commerce

8,425 items

A

Apparel & Accessories

508 items

This Collection includes startups selling apparel and accessories ranging from activewear to dresses to glasses.

D

Direct-To-Consumer Brands (Non-Food)

1,186 items

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.

HoneyLove Patents

HoneyLove has filed 2 patents.

The 3 most popular patent topics include:

  • Buddhism
  • Engineering
  • Graphical projections
patents chart

Application Date

Grant Date

Title

Related Topics

Status

7/2/2019

6/22/2021

Technical drawing, Graphical projections, Buddhism, Jain philosophical concepts, Engineering

Grant

00/00/0000

00/00/0000

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Application Date

7/2/2019

00/00/0000

Grant Date

6/22/2021

00/00/0000

Title

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Related Topics

Technical drawing, Graphical projections, Buddhism, Jain philosophical concepts, Engineering

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Status

Grant

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HoneyLove Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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HoneyLove Rank

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