FIRST LOOK: Rao’s Homemade Pop-Up Shop Brings Food Tasting Experience to NYC
Apr 21, 2022
The exterior of the Saucery's virtual rendering. Fans of Rao’s Homemade products will be able to visit New York City for a three-day marketplace pop-up, beginning on April 22, titled “The Saucery.”
The brand, which sells products like pasta sauces, frozen entrees, soups, and pastas under the Sovos Brands portfolio, is allowing consumers to sample a variety of its offerings in a limited-time experience that also includes wine pairings and freshly grown produce and Italian herbs. All Rao’s products will be available for purchase for 15% off their original price, and visitors will also be able to buy goods from the brand’s Limited Reserve collection, which reportedly uses “only the finest, ultra-premium Italian ingredients” in products like white truffle marinara and ligurian olive oil. For a lux experience, visitors can also purchase the brand’s rose gold “saucy” jewelry and rhine-stone encrusted sauce jars, which will only be available at the pop-up shop. Consumers can reserve their spot to visit The Saucery at 579 Broadway by visiting https://thesaucerybyraoshomemade.rsvpify.com . Admission is free, but guests must sign up ahead of time. Can’t Make It? Join Virtually
Rao’s has added a virtual component to the event, encouraging those who can’t travel to NYC to take a tour of the store virtually — an experience that launched on April 20. Consumers can visit experience.raos.com/virtual-saucery to digitally travel through the virtual store. Image
The Saucery is a three-day marketplace pop-up in NYC, beginning on April 22, where consumers can taste Rao's products. The brand is also hosting a contest, giving away the opportunity to win a trip for two to NYC to visit The Saucery. Details can be found here . Rao's Homemade will provide round-trip airfare, a two-night stay at a hotel, a $600 shopping spree at the pop-up, and more. Risa Cretella, executive vice president, group general manager for Rao's Homemade, stated that The Saucery is meant to transport guests to an Italian marketplace “through an immersive experience that celebrates quality ingredients, authentic Italian heritage and the delicious flavors that set our products apart."