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HomeLight company logo
Corporation
INTERNET | Internet Software & Services / Real Estate
homelight.com

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Founded Year

2012

Stage

Series D | Alive

Total Raised

$539.6M

Valuation

$0000 

Last Raised

$100M | 3 mos ago

About HomeLight

HomeLight provides software and services to home buyers, sellers, and real estate agents. Its offerings include HomeLight Agent Matching, the investor matching platform Simple Sale, HomeLight Home Loans, and HomeLight Closing Services.

HomeLight Headquarter Location

100 First Street Suite 2600

San Francisco, California, 94105,

United States

888-998-1909

Latest HomeLight News

2022 referral network drying up? Look to Courted: Tech Review

Nov 19, 2021

Top concern: Courted is going to rely heavily on the data partnerships it can forge within each market it’s targeting, and with all the turmoil on how MLSs share information, it could slow the app’s growth. What you should know Courted is software that lets agents find other agents for multiple reasons, whether to refer work, recruit team members or even seek advice or mentorship. It’s an ideal tool for higher producing agents wanting to broadcast their expertise and empower their in-market professional network. However, it can be leveraged for out-of-market referrals, too. A lot of apps are trying to counter-sell the “disruption” trend. Even though few software companies have been able to successfully dislodge the agent from the deal (at least not at scale), every proptech wants to prop itself up by championing agent. Well, Courted is one of the few that’s doing more than offering lip service. The intent of the software is for agents to meet agents. It can be loosely described as an industry-focused LinkedIn. Or HomeLight for only agents. Users create profiles that become populated with local MLS performance data. The more deals you’ve done, the more robust your Courted account will look. It pulls in everything, too: DOM record, average sale price, annual volume, neighborhoods in which you excel, years in the business, property types sold and buy- and sell-side history. It’s impressive. In-app messaging facilitates connections, and a slick map search can visually sharpen search results all the way down to which agents perform the best on specific streets — a critical stat when you want to build a team to dominate a wealthy suburb or high-end urban neighborhood. In places where high-rise dwellings are popular, as in Courted’s first city of Miami, the app can help users find out which agents sell the most units in a particular building or even that building’s most popular floor. The software also does a bit of marketing on behalf of its users through a series of “awards” graphics that highlight market milestones and accomplishments. Agents can repurpose these badges in social environments and listing presentations, for example. The company is active in Miami, and it has data ready for Southern California, San Diego and Denver. It’s eyeing Washington, D.C. and the mid-Atlantic, too. Courted reminds me of some of my favorite data-rich apps, like TopHap, Core Present (DashCMA) and the now defunct-but-ahead-of-its-time MyPlanIt. It deftly maneuvers agent performance information into any shape needed to inform those seeking it. It can be whatever you want it to be. The software depicts an agent’s performance in simple, visual lists and charts, and transaction cards show deals done over time. Open house invites can be carefully curated by searching for those agents active in a particular zip code or neighborhood, and recruiting tactics can be bettered by searching for years of experience, price points or total volume. I’ve found that those developers who understand how to deftly wield data rarely run dry on more ways to do it. There’s a lot of potential here. Even I have ideas for this app. But there’s also sound intrinsic business acumen here. The industry doesn’t need another lead app or way for consumers to find homes. What the industry needs is a way to find itself, a digital mortar to bind agents to their markets and to their value in the transaction. The more often smart agents can find each other, the smarter their market becomes. Courted isn’t unlike Side , the team-oriented boutique brokerage builder. It wants good agents to find each other, knowing that’s how the industry will best emerge from its current state of uncertain evolution. What I see here is a better-looking multiple listing service, a more able-bodied machine pumping out cooler, more valuable products from the raw (data) material. Its founder Sean Soderstrom told me during our demo that instead of building another app for property search, he wanted to build one that put agents at the center of search. “An agent’s network in the community is an indicator of future success,” he said. Have a technology product you would like to discuss? Email Craig Rowe Craig C. Rowe started in commercial real estate at the dawn of the dot-com boom, helping an array of commercial real estate companies fortify their online presence and analyze internal software decisions. He now helps agents with technology decisions and marketing through reviewing software and tech for Inman. Show CommentsHide Comments

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Research containing HomeLight

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned HomeLight in 1 CB Insights research brief, most recently on Apr 14, 2021.

Expert Collections containing HomeLight

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

HomeLight is included in 6 Expert Collections, including Mortgage Tech.

M

Mortgage Tech

193 items

R

Real Estate Tech

2,258 items

Startups in the space cover the residential and commercial real estate space with a focus on consumers. Categories include buying, selling and investing in real estate (iBuyers, marketplaces, investment/crowdfunding platforms), and also tenant experience, property management, sm

U

Unicorns- Billion Dollar Startups

917 items

D

Digital Lending

1,148 items

This collection contains companies that provide alternative means for obtaining a loan for personal or business use and companies that provide software to lenders for the application, underwriting, funding or loan collection process.

F

Fintech

7,165 items

US-based companies

2

2018 Fintech 250

500 items

250 of the top fintech companies transforming financial services

HomeLight Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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HomeLight Rank

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