Predict your next investment

Hero company logo
MOBILE & TELECOMMUNICATIONS | Mobile Software & Services / Point of Sale

See what CB Insights has to offer

Founded Year



Acquired | Alive

Total Raised




Mosaic Score

+10 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Hero

Hero is a virtual shopping app for stores such as Nike, Levi’s, Deciem, and more. On July 9, 2021, Hero was acquired by Klarna at a valuation of $159.49M.

Hero Headquarter Location

199 Water St 34th Floor

New York, New York, 10038,

United States

+44 20 7993 5278

Latest Hero News

Retail Tech: Klarna Acquires Hero, Brookfield Adopts AR, Westfield Taps Afterpay

Jul 13, 2021

The weekly Retail Tech Roundup compiles technology news across the supply chain, manufacturing, retail, e-commerce, logistics and fulfillment sectors. Social shopping Klarna /Hero Fintech, banking and “buy now, pay later” giant Klarna has acquired Hero, a platform designed to connect online shoppers with in-store product experts, for an undisclosed sum. A report from the Wall Street Journal estimates the deal was… This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Expert Collections containing Hero

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Hero is included in 3 Expert Collections, including In-Store Retail Tech.


In-Store Retail Tech

1,524 items

Startups aiming to work with retailers to improve brick-and-mortar retail operations.


Customer Service Tech

575 items

Companies offering technology-driven solutions for brands and retailers to enable customer service before, during, and after in-store and online shopping.


Retail Tech 100 (2020)

100 items

The winners of the first annual CB Insights' Retail Tech 100.

Hero Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

Hero Rank

CB Insights uses Cookies

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.