Predict your next investment

INTERNET | Internet Software & Services / Advertising Network or Exchange

See what CB Insights has to offer

Founded Year



Acquired | Acquired

Total Raised




About HelloWorld

HelloWorld, formerly ePrize, is a digital marketing solutions provider focused on promotion and loyalty solutions. HelloWorld has developed a differentiated practice that links response-driven consumer promotion with loyalty strategies and program execution. The company operates at the intersection of data, technology, and marketing strategy, enabling marketers to more effectively engage consumers and drive desirable emotional and behavioral response. HelloWorld creates promotional and gamified campaigns to spark interest, loyalty programs to retain and reward, insights-driven communications to continue the brand-consumer conversation, and analytics to optimize marketing execution.

HelloWorld Headquarter Location

3000 Town Center Suite 2100

Southfield, Michigan, 4807,

United States


Latest HelloWorld News

Minister defends travel company's pay cut

Feb 5, 2021

Matt CoughlanAAP Finance Minister Simon Birmingham has defended companies asking workers to take significant pay cuts in order to save their jobs. Major travel company Helloworld sparked outrage from Labor and unions after it asked a worker to slash their annual salary package by almost $18,000 when wage subsidies end in March. Senator Birmingham described the move as a "structural adjustment" made due to pandemic travel restrictions. "A business has to be profitable to survive in the long-term so I do accept companies like this may need to restructure, they may need to make difficult decisions," he told Sky News on Friday. "They are necessary decisions that companies have to make to ensure the survival of the company and the maintenance of as many jobs as possible." The Helloworld employee had been on $33,283 including superannuation under the JobKeeper rate. An HR manager proposed cutting the worker's pre-pandemic salary package from $83,200 to $65,700 until at least November. Senator Birmingham said JobKeeper had to end in March but pointed to a range of other economic support measures travel companies could benefit from. "There are parts of the economy that are going to see structural adjustment where elements of travel and doing business won't come back as it was before," he said. Labor's industrial relations spokesman Tony Burke said the travel company was a clear example of what some employers would do if the government passed new industrial relations laws. "Helloworld has become hello pay cut," he told Sky. "At a time of uncertainty we now have in black and white what the future is going to look like if the government gets away with its plan." The wide-ranging legislation includes a provision allowing the Fair Work Commission to consider coronavirus when approving enterprise agreements that don't meet the better off overall test. Industrial Relations Minister Christian Porter has fiercely denied workers will receive a pay cut under the changes, accusing Labor of misleading Australians. Mr Burke said if JobKeeper "fell off a cliff" in March, more workers would be asked to take cuts. In a bulletin to members, the Australian Services Union alleged Helloworld boss Andrew Burnes sent personalised emails to staff asking them to agree to a pay cut before HR filled in the details. "It is unlawful for Helloworld to demand that workers accept a pay cut or exert pressure on workers to influence their response," the union said. Mr Burnes held the honorary role of federal Liberal Party treasurer for four years until 2019. Comment was being sought from Helloworld.

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Expert Collections containing HelloWorld

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

HelloWorld is included in 3 Expert Collections, including Loyalty & Rewards Tech.


Loyalty & Rewards Tech

294 items

Startups allowing global brands and local shops alike to offer tech-enabled loyalty and rewards programs to their customers. This collection includes categories across loyalty software, digital loyalty & rewards, AI-powered loyalty, blockchain-powered loyalty, and more.


Enterprise SaaS

2,452 items

Software-as-a-service (SaaS) – internet based software offered as a subscription – continues to become the de facto standard for software distribution and consumption. Enterprise SaaS continues to show particular promise, emerging as one of the most well-funded categories. Startu


ad tech

3,631 items

CB Insights uses Cookies

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.