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About HelloFresh

HelloFresh is a global provider of fresh food at home via its soft subscription model business. Every week, users can choose recipes from an ever-changing weekly menu, and the company will deliver all of the seasonal, pre-measured, locally sourced ingredients needed to prepare them.

HelloFresh Headquarter Location

Saarbruecker Strasse 37a

Berlin, 10405,


+49 30 2084831 60

Latest HelloFresh News

HelloFresh announces plans to create 1,000 new roles globally

Sep 22, 2021

HelloFresh announces plans to create 1,000 new roles globally Story by HelloFresh SE (“HelloFresh”), the world’s largest meal-kit provider, is to double the size of its technology team over the next 12 months through the creation of 1,000 new roles, as the business looks to offer more choice and greater personalisation and further expand. The expansion comes after the Group posted strong results of € 1.56 billion revenue growth and more than 30 million orders for the second quarter of 2021. The roles will be based across HelloFresh’s existing global Technology hubs in Berlin, New York, Toronto, Boulder and Sydney. “I’m delighted to be announcing this expansion following what has been an extraordinary 18 months for HelloFresh,” says Dominik Richter, co-founder of HelloFresh. “The pandemic challenged us to embrace new technologies and processes to satisfy our global subscriber base, at a time when they needed us most. “These new roles will help us strengthen our reputation as a food business with technology at its core. It will help us enhance our product offering even further, create a more personalised experience for our customers, and expand into more markets. I look forward to welcoming the new recruits on board.” Last month, HelloFresh acquired YouFoodz, a ready-to-eat meal manufacturer in Australia, and in April 2021, launched its GreenChef brand in the UK to cater to the specialist diet segment including vegan, keto, and paleo. In the US, the business has just announced that it will soon start to offer groceries too, allowing customers to add fresh produce, snacks, and essentials to their orders. In February 2021, HelloFresh also announced that it was expanding its sustainability efforts, committing the business to reduce emissions across its production facilities by 60% and halve food waste going to landfill or incineration per euro revenue by 2022. Share This Article Orega, 189 Marsh Wall

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Research containing HelloFresh

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned HelloFresh in 4 CB Insights research briefs, most recently on Aug 25, 2021.

Expert Collections containing HelloFresh

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

HelloFresh is included in 4 Expert Collections, including Meal Kit Startups.


Meal Kit Startups

57 items

Startups delivering recipes and boxes of pre-portioned ingredients for users to cook meals at home.


Food & Beverage Delivery (Grocery & Meal)

1,353 items

Startups and tech companies offering online grocery, food, beverage, and meal delivery services.


Conference Exhibitors

5,302 items


Food & Beverage

2,548 items

HelloFresh Web Traffic

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