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About Heap

Heap operates as a digital insights platform. It collects and organizes customer behavioral data, allowing businesses to analyze customer experiences and create products with analytics implementations. It automatically captures web, mobile, and cloud interaction clicks, submits, transactions, emails, and more, to allow users to analyze data without writing code. The company was founded in 2013 and is based in San Francisco, California. In September 2023, Heap was acquired by Contentsquare. The terms of the transaction were not disclosed.

Headquarters Location

225 Bush Street Suite 200

San Francisco, California, 94104,

United States




Expert Collections containing Heap

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Heap is included in 2 Expert Collections, including Targeted Marketing Tech.


Targeted Marketing Tech

453 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.


Retail Media Networks

143 items

Latest Heap News

Heap introduced Enhancements to Reveal Valuable Product Insights

Nov 17, 2023

Users can quickly make informed decisions and boost revenue growth Heap, the leading digital insights provider, today introduced new features that guide users to actionable insights with out-of-the-box dashboards. These insights identify friction points across the customer journey. Heap breaks down data silos across acquisition, activation, and engagement with a single click. New features allow teams to accelerate growth loops and optimize product enhancements. These make it even easier for companies to deliver intuitive digital experiences to their customers. “These innovations are a game-changer for unlocking a product’s hidden potential,” said Rachel Obstler, CPO at Heap. “We are investing in our user experience by providing automated insight. This drives down time to value and helps users arrive at ‘aha moments’ within minutes. By simplifying data analysis, we enable businesses to act faster, enhance user engagement, and increase conversions. This empowers customers to thrive in the digital landscape.” As companies are choosing if they want to migrate to GA4, Heap’s new features provide a seamless alternative. With these new features, even non-technical users can quickly access meaningful analysis without building complex queries via: Overview Page Enables users with a one-click dive into actionable insights across key growth levers of the customer journey via pre-built dashboards. Acquisition Analytics Users gain immediate access to crucial user metrics, enabling them to act faster and stay ahead of the competition. Businesses can then understand where users come from and how each acquisition channel is performing across a variety of metrics. Engagement Chart Users are able to understand bounce rates and page views. This provides immediate action items for improving user engagement and conversions by identifying high-performing campaigns and increasing ROI. Rage Clicks Automatically capture and surface rage clicks so customers can find, watch, analyze, and fix frustrating user experiences. Total: 0

Heap Frequently Asked Questions (FAQ)

  • When was Heap founded?

    Heap was founded in 2013.

  • Where is Heap's headquarters?

    Heap's headquarters is located at 225 Bush Street, San Francisco.

  • What is Heap's latest funding round?

    Heap's latest funding round is Acquired.

  • How much did Heap raise?

    Heap raised a total of $206.92M.

  • Who are the investors of Heap?

    Investors of Heap include Contentsquare, Menlo Ventures, NewView Capital, AB Private Credit Investors, Triangle Peak Partners and 24 more.

  • Who are Heap's competitors?

    Competitors of Heap include Factors.AI, Snowplow, Contentsquare, FullStory, Kubit and 7 more.


Compare Heap to Competitors

Mixpanel Logo

Mixpanel delivers an event analytics platform. It offers a real-time analytics service that helps companies understand the user's interactions with web applications. The company was founded in 2019 and is based in San Francisco, California.

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UXCam offers mobile application analytics to understand user behavior. It is a tool that allows companies to improve user experience. The company visualizes data to help developers better understand how users interact with their application and make informed decisions to eliminate customer struggle and improve usability. It was founded in 2014 and is based in San Francisco, California.

FullStory Logo

FullStory develops software to record user interactions on a website. Its solutions include digital experience intelligence, conversion funnels, advanced search capabilities, a video-like replay of real user sessions, and robust debugging and developer tools. FullStory was formerly known as Monetology. The company was founded in 2014 and is based in Atlanta, Georgia.

Kissmetrics Logo

Kissmetrics develops behavioral analytics, segmentation, and email campaign automation software. It is a customer engagement automation platform that offers behavior-based engagement data and services. It helps to identify, understand, and improve the metrics that drive an online business and enables businesses to measure, recognize, and attribute actions to specific customers across multiple digital devices. The company was founded in 2008 and is based in San Francisco, California.

CUX Logo

CUX is a company focused on digital experience analytics within the technology sector. The company offers a tool that analyzes user behavior patterns and experiences, providing insights to improve conversion rates and user satisfaction. It primarily serves the ecommerce industry, marketing teams, and businesses looking to optimize their digital platforms. It was founded in 2018 and is based in Berlin, Germany.

LaunchDarkly Logo

LaunchDarkly provides a feature management platform. It offers a suite of tools that allows software development teams to release and control features in their applications. The company was founded in 2014 and is based in Oakland, California.


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