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healthline.com

Founded Year

1999

Stage

Acquired | Acquired

Total Raised

$160.51M

About Healthline Media

Healthline Media provides health and wellness information to consumers through its website, Healthline.com. The company's mission is to be its users' trusted ally in their pursuit of health and well-being.

Healthline Media Headquarter Location

660 Third Street

San Francisco, California, 94107,

United States

415-281-3100

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Expert Collections containing Healthline Media

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Healthline Media is included in 3 Expert Collections, including Medical Devices.

M

Medical Devices

8,384 items

Companies developing medical devices (per the IMDRF's definition of "medical device"). Includes software, lab-developed tests (LDTs), and combination products. *Columns updated as regularly as possible.

D

Digital Health

13,075 items

Technologies, platforms, and systems that engage consumers for lifestyle, wellness, or health-related purposes; capture, store, or transmit health data; and/or support life science and clinical operations. (DiME, DTA, HealthXL, & NODE.Health)

H

Health IT

7,900 items

Healthline Media Patents

Healthline Media has filed 1 patent.

patents chart

Application Date

Grant Date

Title

Related Topics

Status

4/13/2005

2/24/2009

Dosage forms, Drug delivery devices, Respiratory therapy, NMDA receptor antagonists, Medical equipment

Grant

Application Date

4/13/2005

Grant Date

2/24/2009

Title

Related Topics

Dosage forms, Drug delivery devices, Respiratory therapy, NMDA receptor antagonists, Medical equipment

Status

Grant

Latest Healthline Media News

The Trade Desk Adds More Publishers to OpenPath, Enabling Advertisers to Directly Access Premium Publisher Inventory

May 6, 2022

BuzzFeed, Los Angeles Times, Forbes, Mediavine and Red Ventures to Join OpenPath Global advertising technology leader, The Trade Desk announced more publishers have joined OpenPath, their proprietary product designed to provide advertisers with direct access to premium digital advertising inventory. Publishers including BuzzFeed, Los Angeles Times, Forbes, Mediavine and Red Ventures, whose publishing brands include Healthline Media and CNET, have now joined the initiative. “Journalistic media have been very enthusiastic supporters of OpenPath because they understand the importance of a competitive and transparent market in preserving their advertising yield” Since OpenPath launched in February 2022, more than 100 premium publishers globally have registered interest in the product as they look to maximize revenue from advertising impressions. OpenPath aims to remove the inefficiencies often present in the programmatic supply chain for digital advertising, including opaque and harmful privileges of the walled gardens. Initial OpenPath publisher partners include Reuters, The Washington Post, Gannett | USA TODAY Network, Conde Nast, McClatchy, Advance Local, MediaNews Group, Tribune Publishing, Nexstar Digital and CafeMedia, among others. “Journalistic media have been very enthusiastic supporters of OpenPath because they understand the importance of a competitive and transparent market in preserving their advertising yield,” said Jeff Green, Co-founder, Chairman and CEO, The Trade Desk. “As the industry adapts to a new, opt-in identity landscape, these publishers also recognize the power of OpenPath to help them activate their first-party subscriber data in a way that provides relevance to advertisers and more privacy control for consumers.” With this announcement, The Trade Desk remains committed to serving only advertisers. Since its inception, the company has worked to increase supply chain optimization and transparency on behalf of its advertising clients. OpenPath is the most significant step yet in this effort. The Trade Desk is not entering the supply side of digital advertising and will not provide supply side services, such as yield management. OpenPath provides publishers the ability to have direct access to advertiser demand and continue to leverage their existing yield management tools and partners. Publishers comment on OpenPath: BuzzFeed “We’re always looking for progressive solutions that benefit our advertising ecosystem and the brands that activate across it, so being a part of OpenPath couldn’t be a better alignment for what’s next in programmatic for the new BuzzFeed Inc. We’re excited to work with The Trade Desk on shaping the future of transparency in the supply chain and providing our partners the premium experience they expect,” said Alex Mason, Head of Programmatic Operations, BuzzFeed Inc. Los Angeles Times “As the leading source for news and information on the West Coast, we are excited to partner with The Trade Desk on a solution that will elevate the advertising experience for both our clients and our readers. OpenPath will help us improve transparency and performance for our advertisers, and provide our engaged readership with the marketing messages that are most relevant to them,” said Anna Magzanyan, Chief Strategy & Revenue Officer, Los Angeles Times. Forbes “Now, more than ever, it’s imperative for brands and marketers to understand their customers and their shifting needs, and to help drive successful business outcomes through authentic and meaningful audience engagement. Forbes is excited to be partnering with The Trade Desk on OpenPath to provide exceptional performance and deeper insights to our advertising clients, and to help bring greater accountability and transparency to the programmatic ecosystem,” said Nina Gould, Chief Product Officer, Forbes. Mediavine “As the programmatic industry continues making strides in supply path optimization and transparency, a true collaboration on the buy and sell sides is key. We are proud to continue our partnership with The Trade Desk as OpenPath’s first fully server-side integration. OpenPath helps ensure monetization opportunities for independent publishers across the web, including the more than 8,700 currently working with Mediavine,” said Eric Hochberger, Mediavine CEO and Co-founder. As part of the initial announcement in February 2022, The Trade Desk has communicated to advertising technology partners that it has sunset Google’s Open Bidding platform as of April 15, 2022. The Trade Desk will continue to buy through Google’s Ad Exchange.

  • When was Healthline Media founded?

    Healthline Media was founded in 1999.

  • Where is Healthline Media's headquarters?

    Healthline Media's headquarters is located at 660 Third Street, San Francisco.

  • What is Healthline Media's latest funding round?

    Healthline Media's latest funding round is Acquired.

  • How much did Healthline Media raise?

    Healthline Media raised a total of $160.51M.

  • Who are the investors of Healthline Media?

    Investors of Healthline Media include Red Ventures, Summit Partners, REV Venture Partners, Peacock Equity Fund, Investor Growth Capital and 9 more.

  • Who are Healthline Media's competitors?

    Competitors of Healthline Media include Dr. Joe and 3 more.

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