VOICES: Julia Maroney, Managing Director, Simione Healthcare Consultants
This article is sponsored by Simione Healthcare Consultants. In this VOICES interview, Home Health Care News sits down with Simione Healthcare Consultants Managing Director Julia Maroney to learn the road that clinicians take to become business managers, starting with education, training and mentoring — and how Simione can help them get there. Home Health Care News: Julia, you’ve been with Simione for 13 years. What career experiences do you most draw from in your current position? Julia Maroney: In my current position as the managing director for Simione, I came into the position with well over 25 years in the industry in home health and hospice clinical operations, which means looking over the whole operation for service delivery. Certainly now, looking forward and dealing with clients in my current role, it’s clear that things are going to change. We’ve dealt with a lot of changes in the industry over the years, and the biggest challenge that we’ve had in my career has been with the COVID-19 pandemic. Advertisement
Along with that is the challenge that we had with the first year of PDGM (Patient-Driven Groupings Model). I think the industry and its leaders are certainly the most versatile group, caring group, and take change as a constant. That’s what I draw from the many years that I’ve been in the industry, is that change is inevitable, change is coming, and change is our norm. Being able to spin on a dime and do what we do to care for our patients is what home health and hospice does. Beyond COVID-19, what are the top three challenges facing home health providers in 2021? Maroney: I think the biggest thing for providers in 2021 is staffing. We got hit with the pandemic and people got scared and got out of the industry, retired, what have you. From a clinical standpoint, we have to bring in skilled providers and caregivers to deliver the care and services that we need. These are going to be more intensive, because we now have people who are skipping long-term care facilities and coming directly from hospitalizations to home health. This is something that we’re completely capable of doing, but the challenge is making sure we have the staff, not only for that intensity, but also for the growth that we’re going to experience and have been experiencing over the past year. Advertisement
Another challenge is certainly the impact of the No-Pay RAP and the issue of cash flow. Our processes are going to impact how we get paid. Cash flow has been an issue for organizations. I know there were a lot of predictions in the beginning of 2020 that many organizations would be going through the M&A processes because they were unable to meet their regulatory challenges. We’re going to see that more and more this year. That’s a challenge for everybody — from the big national organizations to the mom-and-pops. Cash flow is huge. The third challenge is the dynamic between quality and growth. The value-based purchasing, five-star rating is not going away. In fact, we’ve been told that it’s going to be expanded. What does that mean to provider organizations? Making sure that agencies are paying attention to how they are doing within clinical outcomes while experiencing growth and staffing challenges. It’s a three-tiered problem to have for an organization, but those are the biggest challenges I see. Tell us about this idea of clinicians becoming business managers. Why in your view do they have that potential to do that job in an excellent fashion? Maroney: In this industry and certainly in any health care industry, when we have a good clinician, we often promote them into being a manager without the necessary business training that goes with that. They obviously know how to provide care for the patients. They understand that extensively. They understand the quality issues with the delivery of care, ensuring that patients are not being re-hospitalized, making sure that we have good outcomes. But they often don’t have a background in finance or understanding the business aspects of the overall operation. They need to understand the impact of their decisions – including the financial impact — to the organization. What are the top management responsibilities that clinicians are typically not ready for? Maroney: By and large, clinical managers are lacking in that financial and business operations understanding. That’s definitely one of the areas that they need. What is my financial report? What are the key indicators that I can impact? What’s the impact to the organization if the productivity is low or utilization is high? Understanding those dynamics is the biggest thing that they’re not always ready for and, to a lesser extent, understanding their impact on the overall leadership within the organization. That they are leaders in the organization, that they have an impact on the overall behavior and success of the culture of the organization. They need training and support there as well. What are the best practices for filling those skills gaps and providing that training? Maroney: The simple answer is always education. Provide people with the training that they need. But mentoring is also very important. The mentoring of a higher level leader is vital, and the external, industry-based mentoring can help guide the clinical managers. That is vitally important. Mentoring can also occur with an internal financial colleague, such as the director of finance or the CFO, in coaching clinical managers and leaders and talking with them on a routine basis about their indicators and performance. That helps them learn, and helps them guide clinical teams. How does Simione help agencies execute those best practices? Maroney: One of the things that we do a lot is certainly our operational assessments and looking at the overall operation, and part of that is always talking with the clinical managers and leadership to understand their challenges, their knowledge, their data and what they look at every day. We want to see how they manage, and then assess what they need to do differently, if anything. What we have found in the past several years is that the advent of PDGM has helped us to work with organizations across clinical and financial operations. It really has come to the forefront that clinical managers had a deficit, so being able to train them mattered. We offer our clinical manager training series, and we also do it privately with organizations through classes, mentoring and interim management. We also do mentorship with clinical managers and clinical leaders, meeting with them monthly to review data and progress. We can meet with their clinical people and their financial people and tag team with our clinical and financial folks to go over their key performance indicators, talk about what we would look at from our standpoint. It helps them to develop a rhythm, a cadence in reviewing that data and how they should relate to one another. Some types of language are a little different. Things are not as black and white in the clinical world as they are in the financial world. Sometimes there’s a gap that we can help organizations bridge so that clinical and financial people are routinely talking to one another, reviewing their data and moving forward as a team, with everyone having the same goals for the same outcome. Simione Healthcare Consultants is a renewable resource. We’re not there 24/7, 365, but sometimes executive teams may be small and need new perspective. Giving them guidance on a growth plan and then helping them take it to market can be a real lifeline if an organization is starting to struggle. We say once a client, always a client. We have a lot of long-term relationships with clients. Sometimes they’ll reach out to us for a tune up — just a pep talk kind of a thing. There’s no bad time to do that, but I think when you’re looking to embark on a new year, or you’re looking at your end-of-quarter or mid-year results, or it’s budget time, the reality is that new information can make your process a lot smoother. Why does strong clinical leadership matter in the home in 2021 and beyond? Maroney: Strong clinical leadership matters because it’s the key position in an organization. Right now, a clinical manager is managing the overall care of the patient by coaching, teaching, training and supervising the staff members who are providing the services. These managers are ensuring that care is being delivered effectively and efficiently. They’re monitoring the staff productivity, the use of overtime, everything, making the overall organization cost and quality outcome dependent on that clinical position. When they’re doing what they need to do, things run smoothly. If they don’t know what to do or can’t manage effectively, then the operation will have issues. They truly are the linchpin and the overall key to success for the organization. I’ve been asking everyone, 2020 was a rough year but there is reason for hope. What makes you hopeful about the home health industry in 2021? Maroney: The industry has risen to the technology challenge, as people are moving in that direction. We rose to the challenge of being able to care for patients in their homes. We had more use of telehealth, which is certainly a vital service now, as some people want to avoid skilled nursing facilities or long-term care. They want to come home. The hope is that now we’re more able to prove our value to the overall health industry, to the overall health care continuum. We want home health to be that missing link in the connection for patients and their families. I think that’s the hope. I think that was said almost every year since I’ve been in this industry that, “Our time has come. Our time has come.” Well, I really believe it. I really believe that the time has come for home health. There’s huge growth in our industry now that we didn’t have in previous years, so I think it’s a good thing. Editor’s note: This interview has been edited for length and clarity. Simione Healthcare Consultants is a consulting firm dedicated to providers of home health, hospice, palliative care, home care, pediatrics, home infusion, applied behavioral health (ABA) and DME. Learn more at Simione.com . The Voices Series is a sponsored content program featuring leading executives discussing trends, topics and more shaping their industry in a question-and-answer format. For more information on Voices, please contact sales@agingmedia.com. Share

VOICES: Julia Maroney, Managing Director, Simione Healthcare Consultants

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HAMDEN, Conn., Jan. 20, 2021 /PRNewswire/ -- William J. Simione, III, Managing Principal, Simione Healthcare Consultants, has announced the promotion of Robert V. Simione, CPA, as a Principal with the firm following 11 years of progressive accomplishments and leadership in finance, operations, and data analytics to support the home health and hospice industry. He becomes the seventh member of the firm's executive leadership team. Robert V. Simione, CPA, Principal, Simione Healthcare Consultants
A Simione team member since 2009, the Katonah, New York, resident previously served as the firm's director of financial consulting, leading finance and operations teams and becoming a sought-after interim executive for provider organizations. He is an experienced leader in financial and operational performance improvement, specifically in the areas of organizational assessment, budget and financial management, and data analytics. While managing data resources to support client success at Simione, he previously led collaborative activities with a variety of information technology companies for industry benchmarking. A Certified Public Accountant in the State of New York, Simione has worked closely with a wide variety of organizations to develop financial, operational, marketing and information technology benchmarks that are critical to daily business operations and long-term financial planning. Prior to his years with Simione, he worked at Price Waterhouse Coopers, where he received the Chairman's Award for excellence in teamwork. There, he served as a senior tax associate, gaining experience in financial accounting and reporting standards for corporate and partnership taxes, auditing, equity compensation, and tax attribute allowances. He graduated from Villanova University with a B.S. in accounting. About Simione Healthcare Consultants, LLC
Founded in 1966 in Hamden, Connecticut, Simione Healthcare Consultants is a leading firm providing business solutions for home and community-based care. Consulting expertise includes finance, clinical operations, compliance, sales and marketing, data analytics, cost reporting, information technology, and mergers and acquisitions. The firm provides outsourced billing, coding and OASIS services in conjunction with Home Health Solutions, LLC, a Simione coding company. Exact Recruiting, a Simione talent solution, provides industry leading executive search, interim management, and workforce advisory services. Visit Simione.com
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Simione Healthcare Consultants Promotes Robert V. Simione, CPA, as Principal

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HAMDEN, Conn., Jan. 11, 2021 /PRNewswire/ -- Simione Healthcare Consultants is now offering outsourced billing and collection services, building upon its home health and hospice leadership to address the increasing challenges providers face to manage patient care and requirements for reimbursement. For agencies seeking better results across clinical and financial operations, Simione's five decades of expertise in financial management can help deliver more timely and accurate payments, offering a significant difference to drive profitability through higher reimbursement, cost savings, and improved compliance. The addition of outsourced billing and collection services at Simione follows the firm's August 2020 merger with Carbon Hill, Alabama-based Home Health Solutions, LLC, (HHS), now a Simione Coding Company. Founded in 2012, HHS has become a national leader in outsourced coding and OASIS review services for home health and hospice organizations. The union with HHS has brought Simione's longstanding revenue cycle expertise to the outsourcing stage – now with a full complement of revenue cycle services – backed by a highly experienced home health and hospice consulting team. According to Managing Principal William J. Simione III, Simione Healthcare Consultants' addition of billing services and expansion of coding and OASIS review have strengthened its advisory capacity and level of service to the home health and hospice industry. "Pandemic and payment changes with PDGM and the RAP process are having a profound effect on agencies' ability to staff and manage cash flow. We expect many agencies to experience difficulties this year, making it more important than ever to maximize reimbursement," Simione says. "Our expert teams can have an almost immediate impact on timing and accuracy when we enter an agency to handle its billing, coding and/or OASIS review process. We are working to help every client achieve cost savings through greater efficiency across revenue cycle management. " 
"The revenue cycle is much more complicated than ever before in all areas of healthcare, requiring precision with all administrative and clinical functions that contribute to the capture, management and collection of patient service revenue. It's fair to say that many providers are finding it difficult to keep up with the demands associated with reimbursement, but help is available that can put the agency focus back on patient care," Simione says. HHS Founder and President J'non Griffin, RN, MHA, who has led home health agencies and has managed leading coding teams for more than a decade, explains that the components of revenue cycle management can be cumbersome and inconsistent without the right time, ongoing training, and oversight. "The financial process is underway from the time of referral through the final payment on a patient account. Our teams are certified and credentialed to excel across multiple EMRs, whether for billing and collections, coding, or OASIS review. We focus on strong and consistent results for agencies that unify the financial and clinical sides of the business to ensure that the administrative data, patient care, communication, and transactions result in appropriate payment for the provider," Griffin says. Simione's Outsourced Services Include Resources To:
BILLING & COLLECTIONS
Optimize electronic billing
Complete cash posting
Reduce the cost of coding operations
Improve quality outcomes through more accurate OASIS reviews
Call 800.949.0388 for a free quote or visit Simione.com to find out if outsourced billing, coding, and OASIS review are right for your home care or hospice agency. About Simione Healthcare Consultants, LLC
Founded in 1966 in Hamden, Connecticut, Simione Healthcare Consultants is a leading firm providing business solutions for home and community-based care. Consulting expertise includes finance, clinical operations, compliance, sales and marketing, data analytics, cost reporting, information technology, and mergers and acquisitions. Exact Recruiting, a Simione talent solution, provides industry leading executive search, interim management, and workforce advisory services. Home Health Solutions, LLC, a Simione coding company, is a national leader in outsourced coding and OASIS review services. Visit Simione.com
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Simione Healthcare Consultants Launches Outsourced Billing Services to Offer Complete Revenue Cycle Support for Home Care & Hosp...

Simione Healthcare Consultants and Home Health Solutions Announce Merger
8/3/20
As two leading organizations dedicated to quality and efficiency in healthcare delivery, Simione Healthcare Consultants, LLC, (Simone) and Home Health Solutions, LLC, (HHS) announced a new strategic partnership today that will combine their organizations. The agreement identifies Simione as the majority owner to guide and expand the services of both companies for business performance improvement, which include consulting, coding and OASIS review, data analytics, and talent management for home health, hospice and other areas of community-based care. According to Managing Principal William J. Simione III, Simione and HHS both aspire to grow – with Simione eager to enter the coding and OASIS review business, and HHS seeking a partner to expand coding services and strengthen its advisory capacity across consulting disciplines. "We're excited about this formal partnership, which will help our exceptional teams provide a higher level of service. Our union calls for plans to offer a significantly more valuable experience for clients trying to solve multiple operational challenges," said Simione. Citing a thoughtful process with Simione to ensure the "right fit", HHS Founder and President J'non Griffin, RN, MHA, said the incorporation of her coding and advisory firm at Simione provides her team with opportunities to continue the growth that has made Home Health Solutions an industry leader. "We share the same values and enthusiasm as Simione, as well as a strong commitment to work hand in hand with our clients to support, educate and develop long-term solutions. I am especially proud of our people, who are ready to help create a new chapter in the Simione and HHS stories that renews our confidence in the work we do. We have a quality partner, and we will grow together," Griffin said. Among its many consulting disciplines, Simione provides clinical and financial expertise to assess and improve revenue cycle operations. The missing piece to this array of services is outsourced coding and OASIS review services, which are core capabilities at HHS, helping providers maximize reimbursement and meet clinical and financial regulatory standards. Both organizations deliver advisory services as related to the documentation process for compliance, quality, survey readiness and regulatory, presenting a great opportunity to collaborate in ways that benefit clients and build greater awareness of Simone and HHS offerings. Both Simione and Griffin shared a vision for stronger operations that will require a more unified approach to meeting the needs of healthcare providers at a time when pandemic response, regulatory requirements, and industry integration are at play and increasing the complexity of home health and hospice business operations. "We believe our respective teams need to evolve, focus, and move further ahead to guide an industry that is at a critical stage of development for our nation's health," Simione explained. "Together, we can achieve more, responding strategically to providers of every size and scope who face both common and unique market factors that challenge their viability." Griffin agrees. "While both organizations have been highly successful in serving providers across the industry, we believe that working together will help Simione and HHS get to the next level of performance, expanding our knowledge and capabilities across teams. The focus and plan are right for both organizations, and will help Simione and HHS grow stronger together," she said. About Simione Healthcare Consultants, LLC
Founded in 1966 in Hamden, Connecticut, Simione Healthcare Consultants is a leading US firm providing accessible, cost-effective business solutions for providers of home and community-based care. Consulting expertise includes the areas of finance, clinical operations, compliance, sales and marketing, data analytics, cost reporting, information technology, and mergers and acquisitions. Exact Recruiting, a Simione talent solution, provides industry leading executive search, interim management, non-executive search, and workforce advisory services. Simione supports performance improvement, engaging agencies, multi-provider organizations, hospitals and networks with experts and tools to improve quality, reduce cost, and minimize risk across the healthcare continuum. Visit Simione.com
About Home Health Solutions, LLC
Based in Carbon Hill, Alabama, Home Health Solutions, LLC, is a national leader in outsourced coding and OASIS review services, providing an all-certified staff of coding and OASIS specialists and largely comprised of RNs, as well as comprehensive consulting resources to support maximum reimbursement, quality and regulatory compliance. HHS emphasizes assessment and education to ensure that home health and hospice organizations can improve performance over time with a focus on growth. Visit homehealthsolutionsllc.com

Simione Healthcare Consultants and Home Health Solutions Announce Merger

Simione Healthcare Consultants and Home Health Solutions To Merge
8/3/20
As two leading organizations dedicated to quality and efficiency in healthcare delivery, Simione Healthcare Consultants, LLC, (Simone) and Home Health Solutions, LLC, (HHS) announced a new strategic partnership today that will combine their organizations. The agreement identifies Simione as the majority owner to guide and expand the services of both companies for business performance improvement, which include consulting, coding and OASIS review, data analytics, and talent management for home health, hospice and other areas of community-based care. According to Managing Principal William J. Simione III, Simione and HHS both aspire to grow – with Simione eager to enter the coding and OASIS review business, and HHS seeking a partner to expand coding services and strengthen its advisory capacity across consulting disciplines. "We're excited about this formal partnership, which will help our exceptional teams provide a higher level of service. Our union calls for plans to offer a significantly more valuable experience for clients trying to solve multiple operational challenges," said Simione. Citing a thoughtful process with Simione to ensure the "right fit", HHS Founder and President J'non Griffin, RN, MHA, said the incorporation of her coding and advisory firm at Simione provides her team with opportunities to continue the growth that has made Home Health Solutions an industry leader. "We share the same values and enthusiasm as Simione, as well as a strong commitment to work hand in hand with our clients to support, educate and develop long-term solutions. I am especially proud of our people, who are ready to help create a new chapter in the Simione and HHS stories that renews our confidence in the work we do. We have a quality partner, and we will grow together," Griffin said. Among its many consulting disciplines, Simione provides clinical and financial expertise to assess and improve revenue cycle operations. The missing piece to this array of services is outsourced coding and OASIS review services, which are core capabilities at HHS, helping providers maximize reimbursement and meet clinical and financial regulatory standards. Both organizations deliver advisory services as related to the documentation process for compliance, quality, survey readiness and regulatory, presenting a great opportunity to collaborate in ways that benefit clients and build greater awareness of Simone and HHS offerings. Both Simione and Griffin shared a vision for stronger operations that will require a more unified approach to meeting the needs of healthcare providers at a time when pandemic response, regulatory requirements, and industry integration are at play and increasing the complexity of home health and hospice business operations. "We believe our respective teams need to evolve, focus, and move further ahead to guide an industry that is at a critical stage of development for our nation's health," Simione explained. "Together, we can achieve more, responding strategically to providers of every size and scope who face both common and unique market factors that challenge their viability." Griffin agrees. "While both organizations have been highly successful in serving providers across the industry, we believe that working together will help Simione and HHS get to the next level of performance, expanding our knowledge and capabilities across teams. The focus and plan are right for both organizations, and will help Simione and HHS grow stronger together," she said. About Simione Healthcare Consultants, LLC
Founded in 1966 in Hamden, Connecticut, Simione Healthcare Consultants is a leading US firm providing accessible, cost-effective business solutions for providers of home and community-based care. Consulting expertise includes the areas of finance, clinical operations, compliance, sales and marketing, data analytics, cost reporting, information technology, and mergers and acquisitions. Exact Recruiting, a Simione talent solution, provides industry leading executive search, interim management, non-executive search, and workforce advisory services. Simione supports performance improvement, engaging agencies, multi-provider organizations, hospitals and networks with experts and tools to improve quality, reduce cost, and minimize risk across the healthcare continuum. Visit Simione.com
About Home Health Solutions, LLC
Based in Carbon Hill, Alabama, Home Health Solutions, LLC, is a national leader in outsourced coding and OASIS review services, providing an all-certified staff of coding and OASIS specialists and largely comprised of RNs, as well as comprehensive consulting resources to support maximum reimbursement, quality and regulatory compliance. HHS emphasizes assessment and education to ensure that home health and hospice organizations can improve performance over time with a focus on growth. Visit homehealthsolutionsllc.com

Simione Healthcare Consultants and Home Health Solutions To Merge

Companies developing or offering digital platforms and services, including online insurance marketplaces, data analytics for claims adjustment, benefits administration, and payments systems, that help make private health insurance more affordable, navigable, or transparent.

Date	10/4/2019
Round	Acquired
Amount
Investors	AssuredPartners
Valuation
Revenue	0 FY undefined
Sources	1

First funding	10/4/2019
Last Funding	10/4/2019
Investor	AssuredPartners
Rounds	1 Acquired
Board Seats
Type	Corporation
Location	Florida

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