Hapz

Aug 1, 2017

Singapore: Hapz raises $500,000 seed round from Cocoon Capital, SPH Media Fund Photo of Ultra Singapore from social media. Shiwen Yap August 1, 2017 Event-tech platform Hapz has raised S$680,000 ($499,595) in seed funding from Cocoon Capital , SPH Media Fund , Quest Ventures , TinkBig Venture and an angel investor. The firm said it will use the proceeds to expand its team and build partnerships with merchants and event organisers across verticals and through the region. Hapz claims to be the first platform in Southeast Asia to curate events from across multiple verticals and provide end to-end services to its customers including event discovery, ticket sales, exclusive deals and customer support. The platform aggregates the top hundred events happening in Singapore, saving customers time and enabling easy comparison and efficient planning of activities. Commenting on the investment, Michael Blakey, Managing Partner, Cocoon Capital said, “We believe that Hapz has the potential to build the number one experience booking platform in Asia. The Hapz team is executing at lightning speed and Cocoon Capital is very proud to join their journey.” The platform’s proprietary dynamic pricing system allows customers to decide on a price they are willing to pay for an event that interests them. If the price falls within the acceptable range generated by the system, the consumer is immediately notified on the confirmation of the transaction. In addition to enabling events discovery for its users, Hapz also provides event organisers with real-time insights on demographics, pricing data and how they compare to other events. As users interact with different events, the platform the ability to understand user preferences better and target them with relevant events and deals. According to CTO and co-founder Lai Xin Chu, “Hapz leverages machine learning to generate real time insights about our customers’ choices and purchase behaviour.” Since its launch in May 2017, Hapz claims to have more than 8,500 sign-ups across Singapore. It also partners with corporates like General Electric in Singapore to provide its services as part of the corporation’s employee benefits program. Also Read: