Eat Just company logo

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Founded Year



Private Equity | Alive

Total Raised


Last Raised

$25M | 2 days ago

About Eat Just

Eat Just develops plant-based alternatives to eggs, mayonnaise, and meat. Good Meat, a division of Eat Just, offers meat made from animal cells instead of livestock. The company was formerly known as Hampton Creek. It was founded in 2011 and is based in Alameda, California.

Eat Just Headquarters Location

300 Wind River Way

Alameda, California, 94501,

United States


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Research containing Eat Just

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Eat Just in 4 CB Insights research briefs, most recently on Aug 9, 2021.

Expert Collections containing Eat Just

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Eat Just is included in 5 Expert Collections, including Agriculture Technology (Agtech).


Agriculture Technology (Agtech)

1,874 items

Companies that are using technology to make farms more efficient.


Unicorns- Billion Dollar Startups

1,182 items


Food & Beverage

2,866 items


Alternative Proteins Startups

385 items

This Collection includes B2B and B2C companies developing alternatives to animal-derived proteins, including plant-based meat, dairy alternatives, lab-grown or cultured meat, and fermented proteins.


Wellness Tech

1,317 items

We define wellness tech as companies developing technology to help consumers improve their physical, mental, and social well-being. Companies in this collection play across a wide range of categories, including food and beverage, fitness, personal care, and corporate wellness.

Eat Just Patents

Eat Just has filed 32 patents.

The 3 most popular patent topics include:

  • Proteins
  • Membrane technology
  • Molecular biology
patents chart

Application Date

Grant Date


Related Topics




Molecular biology, Biotechnology, Proteins, Protein methods, Protein structure


Application Date


Grant Date



Related Topics

Molecular biology, Biotechnology, Proteins, Protein methods, Protein structure



Latest Eat Just News

Eat Just Announces $25 Million Investment from C2 Capital

Aug 17, 2022

Food innovator and China-focused private equity firm forge path for growth Download August 16, 2022 08:50 PM Eastern Daylight Time ALAMEDA, Calif.--( BUSINESS WIRE )--Eat Just, Inc., a company that applies cutting-edge science and technology on a mission to create healthier, more sustainable foods, today announced a $25 million investment and strategic partnership with private equity firm C2 Capital Partners (C2). C2 was established in 2018 to provide growth capital and operational support for companies to scale in China. The firm’s anchor investor is Alibaba Group. This is C2’s first investment and partnership in the alternative protein sector and the relationship is currently supporting Eat Just’s go-to-market strategies, sales, branding, consumer insights, hiring and regulatory approach in China. Eat Just’s popular plant-based egg brand, JUST Egg, launched in China on e-commerce platforms like Alibaba-owned in 2019 and since then has been growing its brand and business, primarily in Shanghai. GOOD Meat, which is real, high-quality meat made from cells, won regulatory approval and is being sold in Singapore, but the company has had preliminary conversations with Chinese officials and is preparing for market-entry in the United States. Today’s announcement follows the inclusion of both of Eat Just’s core product categories – plant-based eggs and cultivated meat – in China’s national blueprint for food security , part of the country’s wide-ranging five-year plan, for the first time. China is the world’s largest egg producing country , accounting for more than 30% of the global market and is the largest consumer of meat on Earth, making up about 30% of that industry. “We are grateful to partner with C2 to grow our business in China. Their unique market insights and know-how include logistics, branding, marketing omni-channel sales and distribution and last-mile delivery,” said Josh Tetrick, co-founder and CEO of Eat Just. “We are excited to support alternative protein pioneer Eat Just’s mission and to accelerate the growth of their innovative products and technologies in China by leveraging the unique insights and resources of the C2/Alibaba ecosystem,” said C2 Managing Partner Steve Lin. Beyond online sales of JUST Egg in China, nearly 30 popular street vendors throughout Shanghai sell plant-based versions of jianbing, which is like a crêpe and is one of the country’s most popular and convenient breakfast foods. The vendors, who sometimes sell thousands of JUST Egg jianbing per week, are listed in a specially designed WeChat mini program that allows users to gift JUST Egg jianbing coupons to their friends. In addition, a custom-built JUST Egg caravan has made frequent appearances at weekend markets around Shanghai, and in 2020, the company opened China's first plant-based culinary studio where chefs from some of the city’s best restaurants taught people how to cook delicious plant-based dishes without sacrificing flavor, nutrition and quality. About Eat Just, Inc. Eat Just is a food technology company with a mission to build a healthier, safer and more sustainable food system in our lifetimes. The company's expertise, from functionalizing plant proteins to culturing animal cells, is powered by a world-class team of scientists and chefs spanning more than a dozen research disciplines. Eat Just created one of America’s fastest-growing egg brands, which is made entirely of plants, and the world’s first-to-market meat made from animal cells instead of slaughtered livestock. The company has been recognized as one of Fast Company’s "Most Innovative Companies," Entrepreneur’s "100 Brilliant Companies," CNBC’s "Disruptor 50" and a World Economic Forum Technology Pioneer. JUST Egg has been named among Popular Science’s "100 Greatest Innovations" and Fast Company’s "World Changing Ideas" and the history-making debut of GOOD Meat was heralded as one of 2020's top scientific breakthroughs by The Guardian, Vox and WIRED. For more information on JUST Egg, visit . For more information on GOOD Meat, visit . Contacts

Eat Just Web Traffic

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Eat Just Rank

  • When was Eat Just founded?

    Eat Just was founded in 2011.

  • Where is Eat Just's headquarters?

    Eat Just's headquarters is located at 300 Wind River Way, Alameda.

  • What is Eat Just's latest funding round?

    Eat Just's latest funding round is Private Equity.

  • How much did Eat Just raise?

    Eat Just raised a total of $731.6M.

  • Who are the investors of Eat Just?

    Investors of Eat Just include C2 Capital Partners, UBS O'Connor, Graphene Ventures, AIV Capital, CULT Food Science and 32 more.

  • Who are Eat Just's competitors?

    Competitors of Eat Just include THIS, UPSIDE Foods, The EVERY Company , Impossible Foods, The Abbot's Butcher, New Age Meats, Growthwell, Alpha Foods, Modern Meadow, BlueNalu and 13 more.

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