Nov 28, 2021

A giant ship from Halo appears at Oregon Ducks football game as part of mixed reality experience November 27, 2021 at 10:31 pm Share  2 Mixed reality is making its way into the sports marketing world. The latest example was Saturday afternoon at Autzen Stadium in Eugene, Ore., where Xbox showed off a unique mixed reality experience to promote Halo Infinite during halftime of the Oregon vs. Oregon State football game. Pelican inbound. A projection of a vehicle used in Halo came swooping onto the field before dropping logos for Halo Infinite and the University of Oregon. The mixed reality tech was shown on the big screen at Autzen Stadium — at 12,276 square-feet, the largest in college football — and shared online. Though it looks realistic, the flying vehicle was not actually at stadium. However, Halo’s Master Chief did make an appearance at the game. And the Oregon Marching Band performed rendition of sounds from Halo Infinite, the latest installment in Microsoft’s Halo franchise that officially debuts next month. Xbox partnered with Portland agency Studio Mega and the Oregon Athletic Department on the brand collaboration. Other teams have tried out similar mixed reality experiences, including the NFL’s Carolina Panthers and Baltimore Ravens . Check out our new mixed-reality panther that debuted today ???????????? pic.twitter.com/8DwEvam9KM