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Founded Year



Series B | Alive

Total Raised


Last Raised

$25M | 8 mos ago

Mosaic Score

+20 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Habu

Habu builds software applications for privacy-safe data sharing, real-time analytics, automated segmentation and optimization across all of the major cloud providers.

Habu Headquarter Location

23 Geary Street Suite 600

San Francisco, California, 94108,

United States

ESPs containing Habu

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Digital Engagement

These solutions offer secure data sharing environments where advertisers, brands, and retailers can aggregate customer data from walled gardens (like Meta’s and Google’s closed ecosystem) and first-party sources without compromising customers’ privacy. This customer data can be used for targeted marketing campaigns and first-party data enrichment.

Habu named as Highflier among 8 other companies, including AppsFlyer, InfoSum, and Tamr.

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Expert Collections containing Habu

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Habu is included in 3 Expert Collections, including Targeted Marketing Tech.


Targeted Marketing Tech

545 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.



5,146 items


Retail Media Networks

305 items

Latest Habu News

Habu Announces New Capabilities Enhancing Proprietary Snowflake Relationship for Stronger Privacy and Governance Safe Data Collaborations

Jun 15, 2022

Share Expands Partnership of Habu’s Suite of Intelligence Applications Paired with Snowflake’s Best in Class Infrastructure to Drive Unparallel New Growth Opportunities for Businesses Habu, the Global Innovator in Data Clean Room Software and a Snowflake Ventures portfolio company, announces new product updates at the Las Vegas Snowflake Summit 2022. Habu delivers its suite of data clean room applications natively on the Snowflake Data Cloud to power insights, audience development, profile enrichment, journey analysis, measurement, activation, and distributed machine learning. These updates will help companies democratize data and insights to accelerate collaboration opportunities with partners. “With the power of Habu and Snowflake together, we can deliver all of the components necessary to easily operationalize a modern and flexible data collaboration practice at scale.” Built for use by data scientists and business users alike, the new capabilities accelerate time to value, while surpassing the most exacting standards for data privacy and security. By combining the near-zero maintenance, single integrated platform infrastructure and secure data sharing of Snowflake with the automation and usability of Habu software, the solution can enable effective, secure and scalable data clean rooms. Habu can be installed on Snowflake instances, at which point clients and partners can use Habu software to connect data, define privacy and governance rules, and define the types of insights and outcomes that are desired. Habu is then able to automate and facilitate these clean room activities, without data ever being accessed by external parties (including Habu software). “Companies in search of technology to solve their data collaboration needs have three main requirements, no access to or movement of data, scalability of the solution, and interoperability,” stated Matt Kilmartin , Co-founder and CEO of Habu. “With the power of Habu and Snowflake together, we can deliver all of the components necessary to easily operationalize a modern and flexible data collaboration practice at scale.” The core pillars of the Habu/Snowflake solution include: • Intelligent User Interface – Provides a simple, easy to use approach for marketers and publishers to set up a clean room, using an intuitive UI to start collaborating • No Data Movement – Can be utilized directly from wherever your data resides; without ever needing to copy or move data from Snowflake • Maximum Privacy & Governance – Design the level of transparency and privacy controls with your partners while maintaining data security • Flexible Usability – No-code and low-code features support a spectrum of analyses that serves both businesses and advanced data science teams • Outcome Oriented – Use case driven, offering end-to-end solutions for insights, measurement, experimentation, machine learning, & activation “As the demand for privacy-first solutions and access to high quality data continues to increase, our partnership and proprietary solution with Habu empowers companies of all sizes to accelerate collaboration opportunities with key partners while maintaining data security and governance,” said Bill Stratton, Head of Media, Entertainment & Advertising for Snowflake. Habu is the first data clean room software company designed to make data collaboration safe and easy. The solution embraces the dual requirements of flexibility, multi-cloud infrastructure and automated intelligence and provides end-to-end applications that drive the business outcomes that companies desire. By employing no-code modules, a library of prebuilt queries and marketer-friendly visualizations, Habu has expanded the universe of users who can extract value and use cases that can be unlocked.

Habu Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Habu Rank

  • When was Habu founded?

    Habu was founded in 2018.

  • Where is Habu's headquarters?

    Habu's headquarters is located at 23 Geary Street, San Francisco.

  • What is Habu's latest funding round?

    Habu's latest funding round is Series B.

  • How much did Habu raise?

    Habu raised a total of $40M.

  • Who are the investors of Habu?

    Investors of Habu include Super{set} Venture Studio, Norwest Venture Partners, Ridge Ventures, Wing Venture Capital, Snowflake Ventures and 4 more.

  • Who are Habu's competitors?

    Competitors of Habu include OneTrust and 4 more.

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