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gymshark.com

Founded Year

2012

Stage

Growth Equity | Alive

Total Raised

$300M

Valuation

$0000 

Last Raised

$300M | 2 yrs ago

Revenue

$0000 

About Gymshark

Gymshark is a fitness apparel and accessories brand, manufacturer and online retailer.

Gymshark Headquarter Location

Blythe Valley Park 3 Central Boulevard

Solihull, England, B90 8AB,

United Kingdom

+44 1527 908903

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Research containing Gymshark

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CB Insights Intelligence Analysts have mentioned Gymshark in 2 CB Insights research briefs, most recently on Jan 24, 2022.

Expert Collections containing Gymshark

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Gymshark is included in 4 Expert Collections, including Unicorns- Billion Dollar Startups.

U

Unicorns- Billion Dollar Startups

1,178 items

D

Direct-To-Consumer Brands (Non-Food)

1,192 items

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.

A

Apparel & Accessories

509 items

This Collection includes startups selling apparel and accessories ranging from activewear to dresses to glasses.

E

E-Commerce

9,589 items

Latest Gymshark News

‘The one consistent thing I’ve always thought back to over the past five years is authenticity’

Jul 28, 2022

Sign Up Watson points to a main factor behind the success of any partnership – it must be accessible to consumers. “When you look at the likes of LeBron James or Cristiano Ronaldo, some of the biggest athletes in the world, you can’t necessarily connect with them – they’re out of reach,” he says. “A lot of influencers we’ve worked with in the past are live on their [Instagram] stories every day, they are responding to comments, they are responding to messages.” This intimacy with fans and level of accessibility is how Gymshark aims to differentiate itself from sportswear giants like Nike and Adidas. Gymshark’s accessible ambassador strategy points to the growing intrigue around the micro-influencer – a social media influencer with a typically smaller but often more devoted following. A micro-influencer typically has over 2,000 followers but decidedly less than 100,000. Opting for an engaged audience rather than a large one is a strategy that has been used by brands outside of sportswear, including Sephora, Coca-Cola and HelloFresh. The company typically has 120 brand ambassadors worldwide, with many athletes wanting to become involved. “We have a lot of people reach out to us,” Watson says. “Equally, we’re online quite a lot, we are deep diving into the different platforms.” Watson recognises the impact of targeting relevant consumers on the core social media platforms for different consumers which are frequently changing. “Quick and snappy” TikTok is for Gen Z, while Instagram is more for daily updates and routines. YouTube has always been number one in his view, however. “If someone is willing to take 10 minutes out of their day to watch you vlog or watch a video of you talking, you know you have built this really strong connection as you know they are invested in you and your life,” he points out. In recent years, becoming an influencer who creates online content for brand has become a full-time job for many. In a report published by Pure Telecom in March, 48pc of Irish adults surveyed said they too would like the chance to become an influencer. However, with the influx of wannabe influencers on our newsfeeds, some social media users are growing tired of endless recommendations. Advertising authorities have gotten involved, introducing stern policies that ensure consumers know that a post has been paid for. The Advertising Standards Authority for Ireland also published a guidance note in February 2021, writing that an influencer has “a responsibility to indicate to their followers/audience what material is marketing communications material". But, despite potential influencer fatigue, Watson doesn’t think we have reached peak brand ambassador just yet. In his view, some social media stars will outshine the rest – those that users feel they can trust. “Authenticity is key,” he says. “The one consistent thing I’ve always thought back to over the past five years is authenticity. You can’t go wrong.” Rising inflation and supply chain challenges have also been a factor for Gymshark in recent months. “You can definitely see a change in consumer sentiment,” Watson says, although he believes the brand will not be too heavily impacted by cost-of-living challenges. “To a certain extent, the cost of fitness can be relatively low if you’re getting into a park to go for a run or do a workout.” Gymshark will also hope to provide a fresh experience to entice customers to shop – the brand is preparing to unveil its first permanent location on Regent Street in the centre of London in the coming months. Leading Gymshark’s global brand partnership plans is not Watson’s first foray into the sports industry. He previously worked in the marketing department of sports nutrition brand MyProtein. Prior to that, Watson established his own sportswear brand with a classmate from his Business Management and Entrepreneurship course at Dún Laoghaire Institute of Art, Design and Technology. “[Setting up the brand] solidified my own passion and interest in fitness,” he concludes. It also prepared him for what he is doing today for another sportswear firm. “It gave me a real good understanding of the long hours and the hard work, the grit and determination that needs to go into building a brand.”

Gymshark Web Traffic

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Gymshark Rank

  • When was Gymshark founded?

    Gymshark was founded in 2012.

  • Where is Gymshark's headquarters?

    Gymshark's headquarters is located at Blythe Valley Park, Solihull.

  • What is Gymshark's latest funding round?

    Gymshark's latest funding round is Growth Equity.

  • How much did Gymshark raise?

    Gymshark raised a total of $300M.

  • Who are the investors of Gymshark?

    Investors of Gymshark include General Atlantic.

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