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INTERNET | Internet Software & Services / Customer Relationship Management
gutcheckit.com

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Founded Year

2010

Stage

Loan | Alive

Total Raised

$27.72M

Last Raised

$3.5M | 2 yrs ago

About GutCheck

GutCheck delivers a unique agile research solution that gives marketers, researchers, and agencies rich, consumer insights without spending weeks waiting for answers. Customers work with GutCheck to refine product concepts, optimize marketing messaging and decipher social media sentiment to help them make brand business decisions faster and smarter.

GutCheck Headquarter Location

633 17th Street Suite 1300

Denver, Colorado, 80202,

United States

877-990-8111

Latest GutCheck News

GutCheck_adds_innovation_tool

Sep 7, 2021

US – Market research platform GutCheck has launched a product innovation research tool aimed at marketers and product developers. The ‘Innovation Illuminator’ uses natural language processing and text analytics to analyse data from contextual conversations, with the aim of identifying emotions underpinning decisions and loyalty. The tool combines ontologies and machine learning and can be used to explore categories, inform new products and optimise products and services. Based in Denver, Colorado, GutCheck’s platform is used to conduct research including concept and messaging testing, brand and advertising studies and creative testing.

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