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Corporation
INTERNET | Internet Software & Services / Advertising Network or Exchange
gumgum.com

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Founded Year

2008

Stage

Series E | Alive

Total Raised

$142.3M

Last Raised

$75M | 3 mos ago

Revenue

$0000 

About GumGum

GumGum is an artificial intelligence company, with deep expertise in computer vision. The company aims to unlock the value of images and videos produced every day across the web, social media and broadcast television.

GumGum Headquarter Location

1314 7th St, 4th Floor

Santa Monica, California, 90401,

United States

310-861-8211

Latest GumGum News

06:00 ET GumGum Becomes the First Independent Ad Tech Provider to Earn MRC Content-Level Accreditation

Jul 13, 2021

Verity™, GumGum's Contextual Intelligence Solution is Now Accredited For Contextual Analysis, Brand Safety and Suitability. News provided by Share this article Share this article SANTA MONICA, Calif., July 13, 2021 /PRNewswire/ -- GumGum, a global media and contextual intelligence company, today announced that it is the first independent ad tech provider to have achieved Media Rating Council (MRC) content-level accreditation for contextual analysis, brand safety and suitability. GumGum's content-level solution, Verity™, goes one step deeper than property-level analysis by incorporating all available signals (text, image, audio, and video)within an environment rather than just text. GumGum is the first independent ad tech provider to achieve content-level accreditation by the MRC for contextual analysis, brand safety and suitability. "GumGum is the first independent third-party to achieve MRC accreditation for content level brand safety, which we consider an important milestone," said George W. Ivie, Executive Director and CEO of the MRC. "GumGum's commitment to transparency and its ability to meet MRC's rigorous Enhanced Content Level Context and Brand Safety Standards, particularly as an independent third-party provider, represents a significant step forward in the industry's ongoing quest to better protect marketers' digital advertising investments." This recognition by the MRC validates that GumGum's proprietary contextual intelligence solution is able to consider all available signals (text, image, audio, and video) needed to give a true contextual reading. Verity's™ content-level accreditation spans across desktop and mobile web for English-language content-level text/image classification and video image, and audio classification. GumGum, which has been building its own proprietary contextual APIs for over a decade, is now showing the industry what they should expect from contextual providers. "This accreditation makes us the only contextual provider that has shown that our content-level contextual capabilities meet the MRC's demanding requirements. We believe accreditations like this one are critical to helping the industry drive transparency. We hope that by having a validated, transparent, and accredited contextual solution we can show the industry what they should expect and demand from their contextual providers in the future," said Phil Schraeder, Chief Executive Officer, GumGum. GumGum underwent a rigorous auditing process by an independent CPA firm, and a review by an MRC audit committee, to assess whether its contextual offering met the MRC's high standards. This accreditation validates GumGum's sophisticated technology and approach, which is powered by machine learning, natural language processing, and computer vision. For over a decade, GumGum has been the leader in contextual intelligence through its Verity™ offering , which incorporates leading computer vision and natural language processing technology to help advertisers find the ideal content to place ads. About GumGum GumGum is a global technology and media company specializing in contextual intelligence. For over a decade, we have applied our proven machine learning expertise to extract value from digital content for the advertising and sports industries. Our proprietary contextual intelligence engine uses computer vision and natural language processing technologies to scan text, images and videos when evaluating digital content. Combining our contextual advertising intelligence with proprietary high-impact ad formats, GumGum's advertising solutions deliver industry leading efficiency, accuracy and performance. SOURCE GumGum

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Research containing GumGum

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned GumGum in 1 CB Insights research brief, most recently on Sep 9, 2020.

Expert Collections containing GumGum

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

GumGum is included in 6 Expert Collections, including CPG & Retail Innovation.

C

CPG & Retail Innovation

255 items

AI, proximity marketing, product discovery, and more for CPG brands.

S

Smart Money VCs (2017-2019)

6,297 items

We crunched the data to identify the 24 VC firms with the best combination of portfolio valuations and investment outcomes.

C

CES 2018 Exhibitors

760 items

Companies that will be exhibiting at CES 2018

E

Enterprise SaaS

2,452 items

Software-as-a-service (SaaS) – internet based software offered as a subscription – continues to become the de facto standard for software distribution and consumption. Enterprise SaaS continues to show particular promise, emerging as one of the most well-funded categories. Startu

a

ad tech

3,632 items

A

Artificial Intelligence

7,340 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.

GumGum Patents

GumGum has filed 22 patents.

The 3 most popular patent topics include:

  • Video hosting
  • Broadcast engineering
  • Video on demand services
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GumGum Web Traffic

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Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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