Founded Year



Series E | Alive

Total Raised




Last Raised

$200M | 1 yr ago



Mosaic Score

+30 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Guideline

Guideline is the 401(k) provider of choice for small businesses. Its software automates the heavy lifting involved in offering a 401(k) plan—administration, record keeping, compliance testing, reporting and disclosures, and investment management—so employers can focus on what’s most important: their business and its employees. Guideline also doesn’t charge employees any fees on investments. For employers, Guideline offers monthly pricing, in contrast to the asset-based fee model predominant in the industry.

Guideline Headquarter Location

3050 S Delaware St Suite 202

San Mateo, California, 94403,

United States


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Guideline's Products & Differentiation

See Guideline's products and how their products differentiate from alternatives and competitors

  • 401(k)

    We offer small and midsize businesses three 401(k) plan tiers, each with a distinct set of features and benefits, and transparent monthly base fee. The specifics of each are available at


    Guideline automates the heavy lifting of offering a 401(k)—from plan administration and employee onboarding, to compliance testing, government filing, and recordkeeping. 

    In an industry full of complicated pricing and excessive fees, Guideline offers affordable 401(k) plans with no transaction fees. Guideline's managed portfolios have a blended average mutual fund ex… 

    Guideline is fully integrated with top payroll providers to automatically sync employee data and payroll deferrals and automate 401(k) deductions on each pay run (Gusto, Square, Intuit QuickBooks, A… 

Expert Collections containing Guideline

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Guideline is included in 7 Expert Collections, including HR Tech.


HR Tech

4,016 items

HR tech startups are helping companies manage critical pain points in HR processes such as recruitment, automation, career development, compensation, and benefits management, through a mix of software and services.


Unicorns- Billion Dollar Startups

1,168 items


Wealth Tech

1,753 items

A category of financial technology that is digitizing & streamlining the delivery of wealth management. Included: Startups that offer technology-enabled tools for active and passive wealth management for retail investors and advisors.


Fintech 250

998 items


SMB Fintech

1,499 items


Financial Wellness

245 items

Track startups and capture company information and workflow.

Latest Guideline News

10:02 EDT AUA, ASTRO Release New Clinically Localized Prostate Cancer Guideline

May 10, 2022

News provided by Share this article Share this article BALTIMORE , May 10, 2022 /PRNewswire/ -- Today, the American Urological Association (AUA), in partnership with the American Society for Radiation Oncology (ASTRO), released the 2022 clinical practice guideline for the management of clinically localized prostate cancer. The guideline has been endorsed by the Society of Urologic Oncology (SUO). Prostate cancer remains the most common non-cutaneous cancer among U.S. men, with an estimated 268,490 new cases and 34,500 deaths in 2022. As the vast majority of newly-diagnosed prostate cancer patients have clinically localized disease, providing evidence-based guideline statements to support clinical decision-making represents an important component of facilitating the delivery of standardized, high-quality care. "The recommendations in this guideline provide a framework to facilitate care decisions and guide clinicians in the implementation of selected management options," said James A. Eastham, MD, chair of the guideline development panel and chief of urology services at Memorial Sloan Kettering Cancer Center. "The guideline is clear in that patients must be fully informed regarding the potential risks and benefits of each management option, and that care decisions must take into account patient preferences and priorities." A total of 44 statements, including those discussing appropriate staging and risk assessment in the newly-diagnosed patient, risk-based treatment approaches and recommendations for post-treatment follow-up, are reflected within this new clinical guidance. Highlights include: Information regarding the specifics of care delivery for various therapeutic modalities, such as pelvic lymph node management during radical prostatectomy, radiation dosage and fields and androgen deprivation therapy (ADT) usage, as well as principles of conducting active surveillance. Acknowledgement of several areas of ongoing study that are likely to be of significant relevance in the future for the care of patients with clinically localized disease, including genomic classifiers and advanced imaging. This guideline was developed in collaboration with ASTRO with additional representation from the American Society of Clinical Oncology (ASCO) and SUO. It was distributed to peer reviewers of varying backgrounds as part of the AUA's extensive peer review process before being approved by the AUA Board of Directors. The new clinical guideline is now available online at . A summary of the guideline also appears at: Eastham JA, Auffenberg GB, Barocas DA et al: Clinically localized prostate cancer: AUA/ASTRO guideline part I: introduction, risk assessment, staging and risk-based management. J Urol 2022; . Eastham JA, Auffenberg GB, Barocas DA et al: Clinically localized prostate cancer: AUA/ASTRO guideline part II: principles of active surveillance, principles of surgery and follow up. J Urol 2022; . Eastham JA, Auffenberg GB, Barocas DA et al: Clinically localized prostate cancer: AUA/ASTRO guideline part III: principles of radiation and future directions. J Urol 2022; . About the American Urological Association: Founded in 1902 and headquartered near Baltimore, Maryland, the American Urological Association is a leading advocate for the specialty of urology and has nearly 24,000 members throughout the world. The AUA is a premier urologic association, providing invaluable support to the urologic community as it pursues its mission of fostering the highest standards of urologic care through education, research and the formulation of health policy. Media Contact:

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Guideline Rank

  • When was Guideline founded?

    Guideline was founded in 2015.

  • Where is Guideline's headquarters?

    Guideline's headquarters is located at 3050 S Delaware St, San Mateo.

  • What is Guideline's latest funding round?

    Guideline's latest funding round is Series E.

  • How much did Guideline raise?

    Guideline raised a total of $339M.

  • Who are the investors of Guideline?

    Investors of Guideline include Propel Venture Partners, Felicis, Greyhound Capital, Generation Investment Management, General Atlantic and 11 more.

  • Who are Guideline's competitors?

    Competitors of Guideline include Betterment and 8 more.

  • What products does Guideline offer?

    Guideline's products include 401(k).

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