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MOBILE & TELECOMMUNICATIONS | Mobile Software & Services / Accounting & Finance

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About Guiabolso

Guiabolso is a personal finance hub which acts as a virtual financial advisor, using advanced algorithms to help users to control their finance and to restructure their debt. With 5 million users, the fintech developed unique technology to aggregate users' bank account and credit bureau data into an digital financial hub. The app connects consumers to curated financial products that can be evaluated and acquired real-time via an in-app marketplace.On July 23rd, 2021, Guiabolso was acquired by PicPay. Terms of the transaction were not disclosed.

Guiabolso Headquarter Location

Rua Butantã, 194 2º andar

Sao Paulo, 05424-000,


Latest Guiabolso News

Brazilian Theia launches app focused on women’s health

Sep 17, 2021

The clinic has more than 30 specialists for online assistance throughout Brazil, and also offers face-to-face appointments in São Paulo CEO Flavia Deutsch Gotfryd, former sales, marketing and product director at the fintech Acesso and COO Paula Crespi, former GuiaBolso's marketing and product director, met each other during a MBA program at Stanford University. Photo: Courtesy Theia, a Brazilian startup focused on women’s healthcare, released its iOS and Android application. The startup wants to make easier access to face-to-face and virtual consultations and also expand the digital experience of its customers. The app is target at Theia ‘s main public: women between 25 and 45 years, in the prenatal, childbirth, and postpartum phases. Theia is Brazil ‘s first femtech – the name given to healthtechs focused on women’s health. “We give support, reception, and respect for women’s decisions. Our app is a mirror of everything we believe and value, bringing an experience covered in transparency, autonomy, and simplicity. The woman is in control of everything: her schedule, appointments, choices, and her journey, always counting, of course, on our support and methodology”, says Flavia Deutsch Gotfryd, co-founder of Theia alongside Paula Crespi. Among the features of the app of Theia is the possibility of accessing the entire program for monitoring week by week, the stages of pregnancy, and the evolution of the baby’s size. Digital, but human Interestingly, Theia emphasizes that the app does not eliminate the need for face-to-face care. Thus, the service provided in the app is human and “free from robots”.

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Research containing Guiabolso

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CB Insights Intelligence Analysts have mentioned Guiabolso in 1 CB Insights research brief, most recently on Nov 17, 2021.

Expert Collections containing Guiabolso

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Guiabolso is included in 4 Expert Collections, including Banking.



709 items


Wealth Tech

1,111 items

A category of financial technology that is digitizing & streamlining the delivery of wealth management. Included: Startups that offer technology-enabled tools for active and passive wealth management for retail investors and advisors.


2018 Fintech 250

248 items



4,363 items

Guiabolso Web Traffic

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