Mar 19, 2023

Game On: Level Ex, GladskinMD Introduce Battle of the Biome Leveraging microlearning moments, Battle of the Biome teaches doctors and their staff how GladskinMD’s endolysin technology, Micreobalance, restores balance to the skin microbiome, needed for skin health. Created with Sketch. Level Ex is teaming up with Gladskin to create custom, interactive gaming experiences that educate and train medical professionals on the science of endolysin technology and Gladskin’s new product line. As its first collaboration, the companies created a game called Battle of the Biome. Leveraging microlearning moments, Battle of the Biome teaches doctors and their staff how GladskinMD’s endolysin technology, Micreobalance, restores balance to the skin microbiome, needed for skin health. “The groundbreaking science behind Gladskin’s endolysin-based products is both fascinating and crucial to medicine’s ongoing quest to understand and protect the human microbiome,” says Sam Glassenberg, founder and CEO, Level Ex, in a news release. “To achieve rapid adoption of this new category of treatments, it is critical that clinicians gain an intuitive understanding of the associated mechanisms of disease and action. Video games are the best solution to achieve this mental model quickly and efficiently at scale, and we are thrilled to be working with Gladskin on this mission.” “Traditional medical sales and industry training strategies have failed to adapt to the realities of today’s physicians but Level Ex is changing that,” adds Cheryl Barry, Vice President of Healthcare Professionals at Gladskin. “We’ve been looking for out-of-the-box, creative solutions to cut through the clutter and stay relevant with doctors by finding ways to respect their time and time with patients. Level Ex’s medical gaming expertise is helping us change the dynamic of how we engage with doctors through interactive and educational experiences that are highly accessible at any time of the day, supporting our ultimate goal of doing our part to enhance patient care and outcomes for patients living with inflammatory skin conditions.” The Battle of the Biome video game uses engaging strategy game mechanics to demonstrate how GladskinMD endolysins selectively target undesired elements of the skin microbiome and maintain biodiversity in the skin for people prone to inflammatory skin conditions. The player is challenged to achieve a healthy microbiome - maintaining a healthy level of microbiota while protecting the skin from the over-colonization of Staphylococcus aureus associated with atopic dermatitis and other inflammatory skin conditions. “Practicing physicians need educational and training tools that are more accessible, more effective and require less of a time commitment because clinical practice is more demanding than ever,” says Dr. Peter Lio, practicing dermatologist, lead physician advisor at Level Ex and advisor for Gladskin. “Medical video games offer just that – a compelling way to disseminate timely, relevant information to busy doctors and staff. After all, doctors enjoy video games too!” Galderma's IL-31 Blocker Nemolizumab Wows in PN