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Founded Year



Series F | Alive

Total Raised




Last Raised

$195M | 1 yr ago

About GOAT

GOAT provides a marketplace where buyers and sellers connect to exchange the latest in collectible sneakers. GOAT offers an authentication service, making it a safe way to buy and sell sneakers online.

GOAT Headquarters Location

3433 W Exposition Pl

Los Angeles, California, 90018,

United States


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Research containing GOAT

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CB Insights Intelligence Analysts have mentioned GOAT in 4 CB Insights research briefs, most recently on Jan 24, 2022.

Expert Collections containing GOAT

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GOAT is included in 6 Expert Collections, including E-Commerce.



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GOAT Patents

GOAT has filed 9 patents.

The 3 most popular patent topics include:

  • 3D computer graphics
  • Honeycombs (geometry)
  • Physical oceanography
patents chart

Application Date

Grant Date


Related Topics




Honeycombs (geometry), Technical drawing, Physical oceanography, 3D computer graphics, Subduction volcanoes


Application Date


Grant Date



Related Topics

Honeycombs (geometry), Technical drawing, Physical oceanography, 3D computer graphics, Subduction volcanoes



Latest GOAT News

This sneaker-trading startup just raised $9 million by pitching itself to investors as an alternative to StockX and Goat

Aug 25, 2022

The company, a trading platform for sneakers, previously raised $4.6 million. The investment solidifies Tradeblock as one of the most promising sneaker startups. The sneaker-trading app Tradeblock has raised an $8.9 million seed round, with investments coming from CourtsideVC, Trinity, and Concrete Rose. The investment solidifies it as one of the most promising startups in the booming secondary market for collectible kicks. Unlike other startups in the market like StockX, Goat, Another Lane , and SoleSavy, Tradeblock customers trade rather than sell sneakers. The app launched in August 2020 and has grown steadily. It now has more than 1 million shoes on the site. The company expects to raise another $4.5 million before closing the seed round this fall. Tradeblock is the brainchild of cofounders and childhood friends Mbiyimoh "Beems" Ghogomu, Tony Malveaux, and Darren Smith. The idea goes back more than a decade to when Malveaux and Smith worked at a Foot Locker, and Ghogomu worked at a Finish Line. "We had traded sneakers off of our feet in junior high and high school," said Ghogomu, who serves as CEO. "The concept wasn't that crazy." A Tradeblock user feed. Courtesy Tradeblock By 2019, after the emergence of StockX and Goat, the cofounders decided the market was ready for a trading platform. Tradeblock customers might swap a pair of Dunks and a pair of Jordans for a pair of Yeezys. Ghogomu said trading is a perfect fit for today's sneaker economy, considering that most high-demand sneakers get raffled. Given the long odds of ever winning (and the persistence of bots that jump digital lines ), a lot of collectors enter every raffle, even for shoes they may not have much interest in keeping. "All of us have, to a certain extent, been conditioned to try for 90% of the raffles on the SNKRS app, even for the shoes where it's like, 'Honestly, that's a crazy-looking shoe,'" Ghogomu said. With raffles, it's not uncommon for sneaker collectors to win a shoe they'd rather trade or sell. Those are prime Tradeblock customers. Tradeblock gets a flat $40 fee on each trade, including a $25 service fee and $15 for shipping. There's an additional fee if there's more than one pair of shoes in the trade. Trading is part of the appeal, no different than sports fans who endlessly debate swapping star players. "The premise is very conducive to social media. It lends itself to people posting about trades," said Dylan Dittrich, the head of research at Altan Insights and author of the book "Sneakonomic Growth," which tracks the growth of sneakers as an asset class. Ghogomu, Malveaux, and Smith started the business by manually making trades for sneaker collectors. As word got out, more people came forward. Ghogomu said most messages ending by asking, "What can I get for these?" "That's when I told Darren and Tony, 'We have something,'" he said. Ghogomu said the company won't be ready for a Series A round until late next year, but he didn't want to wait to raise cash given the uncertain economy. The company needs money to fund its growth. "We were looking at the macroeconomic climate and basically saying, 'Hey, funding markets are about to get really tough,'" he said. Ghogomu said the $8.9 million investment round gives the company about 24 months of financial runway, enough to weather any economic turbulence. Trinity typically invests in Series A rounds, but came around after hearing Ghogomu's pitch. "Trinity actually started the conversation by saying, 'There's no way we're gonna invest in you guys. This is not our jazz,'" he said. Ghogomu said Trinity liked that Tradeblock focuses on collectors, not sellers. It also liked the size of the market and the room to expand the business. Tradeblock will use the investment round to improve operations and logistics. The company just moved from a 5,000-square-foot warehouse to a 20,000-square-foot warehouse. It's also investing in data science to improve the user experience. It wants to add services like suggesting trades. Tradeblock previously raised $4.6 million. Existing investors like the company's focus on collectors and constant effort to add features. "Their talent, traction, and timing into a space with few established competitors made it a really easy decision to invest," said the angel investor Stephen Green, who invested in an earlier round. "Mbiyimoh sets a great tenor as a driven leader who is always curious about his customers and market." Among the possible new features: expanding beyond sneakers. "There's a reason the name Tradeblock does not have anything sneaker-related in it," Ghogomu said. "We know sneakers better than probably any other category. But at the end of the day, this has always been about how do we build the world's first true barter-based marketplace." Sign up for notifications from Insider! Stay up to date with what you want to know. Subscribe to push notifications

GOAT Web Traffic

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  • When was GOAT founded?

    GOAT was founded in 2015.

  • Where is GOAT's headquarters?

    GOAT's headquarters is located at 3433 W Exposition Pl, Los Angeles.

  • What is GOAT's latest funding round?

    GOAT's latest funding round is Series F.

  • How much did GOAT raise?

    GOAT raised a total of $491.62M.

  • Who are the investors of GOAT?

    Investors of GOAT include T. Rowe Price, Adage Capital Management, Ulysses Management, Park West Asset Management, Franklin Templeton and 25 more.

  • Who are GOAT's competitors?

    Competitors of GOAT include SODA and 4 more.

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Secured helps users purchase sneakers & streetwear before they sell out. With a Secured membership, users get access to its community and tools like sneaker bots, early links, and raffles all in one place.


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