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groupsjr.com

Stage

Acquired | Acquired

About Group SJR

Group SJR is a digital consultancy specializing in insights, content creation, curation and audience development. SJR works with corporations, organizations and institutions to shape and share their unique knowledge through custom content strategies.In June 2013, Group SJR was acquired by Hill+Knowlton Strategies. The valuation of Group SJR was undisclosed. Other terms of the deal were not released.

Group SJR Headquarters Location

22 W 21st Street 9th Floor

New York, New York, 10010,

United States

217-267-2930

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Expert Collections containing Group SJR

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Group SJR is included in 1 Expert Collection, including Ad Tech.

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Ad Tech

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Latest Group SJR News

Publicis hires first chief data and commerce officer for its PR agencies

Oct 12, 2021

Publicis Groupe has made a senior appointment from WPP agency SJR to a new, wide-ranging role focused on data insight for its Influence division, which includes MSL, Taylor Herring and Salterbaxter. by Sara Nelson / Added 7 hours ago New hire: Mark Thomson joins from corporate communications consultancy Group SJR In addition to focusing on data insight, Mark Thomson's remit in the new role is to build on the launch of MSL's data-led insights platform – the MSL Belief Stack . Thomson has 25 years of experience in data across a wide range of sectors, including luxury retailing, banking, publishing and automotive. He spent seven years in Tech City, working with start-ups and tech companies such as King, Giffgaff and Skype. At SJR, he oversaw the development and adoption of data services for content marketing, social and corporate reputation programs. Thomson said: “It’s an exciting time to join the Influence practice at Publicis Groupe. There’s a strong commitment to an exciting vision and a team of exceptionally inspiring data professionals to collaborate with across the Groupe. It’s a dream.” Chris McCafferty, chief executive of Publicis Groupe's Influence practice, said: “Most clients are awash with ‘what’ and ‘how’ data, but have very little insight that tells them ‘why’. Step one in our data stack was the MSL Belief Stack – a unique insights tool that unearths the deep-held beliefs of audiences. Mark’s here to design steps two, three and four and help demonstrate the benefits of progressive data strategies to corporate reputation and brand love.”

  • Where is Group SJR's headquarters?

    Group SJR's headquarters is located at 22 W 21st Street, New York.

  • What is Group SJR's latest funding round?

    Group SJR's latest funding round is Acquired.

  • Who are the investors of Group SJR?

    Investors of Group SJR include Hill+Knowlton Strategies.

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