Groundfloor develops an online real estate crowdfunding platform designed to make private capital markets public. The company offers direct real estate debt investments via Regulation A, providing non-accredited and accredited investors with the ability to build customizable real estate debt portfolios for short-term, high-yield returns. The company was founded in 2013 and is based in Atlanta, Georgia.
Groundfloor's Product Videos
Groundfloor's Products & Differentiators
Limited Recourse Obligation (LRO) is a debt security instrument. GROUNDFLOOR holds a first lien position on each loan, and each loan is backed by the underlying real estate asset(s). Generally, the Loans related to the LROs range between $15,000 and $2,000,000, at interest rates that range between 3% and 26%, and mature six months to five years from the date when the Loan is made. The terms of each series of LROs generally correspond to those of the corresponding Loan. For example, assuming a Borrower wishes to enter into a Loan covering $10,000, with an interest rate of 10% and a 12-month maturity date, the aggregate Purchase Amount of the LROs of the series corresponding to that Loan would be $10,000, with an Expected Rate of Return of 10% per annum, and a final payment date 12 months from the date of issuance.
Expert Collections containing Groundfloor
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Groundfloor is included in 5 Expert Collections, including Mortgage Tech.
Companies here streamline and digitize the mortgage lending process. Collection includes direct lenders, mortgage brokers, process optimization technologies for lenders, as well as tools that support borrowers throughout the search and application phases.
Real Estate Tech
Startups in the space cover the residential and commercial real estate space. Categories include buying, selling and investing in real estate (iBuyers, marketplaces, investment/crowdfunding platforms), and property management, insurance, mortgage, construction, and more.
Capital Markets Tech
Companies in this collection provide software and/or services to institutions participating in primary and secondary capital markets: institutional investors, hedge funds, asset managers, investment banks, and companies.
This collection contains companies that provide alternative means for obtaining a loan for personal or business use and companies that provide software to lenders for the application, underwriting, funding or loan collection process.
Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.
Latest Groundfloor News
Feb 13, 2024
News provided by Share this article Share toX The alternative investing platform for real estate was recognized for its regulatory innovation, transparency and unique approaches to fundraising ATLANTA, Feb. 13, 2024 /PRNewswire/ -- Groundfloor , the award-winning alternative investment platform with over $1 billion in investment and repayment volume, is announcing it's been named to the 2024 Forbes Fintech 50. This prestigious award highlights 50 companies that are changing how people invest, save and spend. Forbes recognized Groundfloor for its many first-to-market alternative investment products, the industry-leading transparency it offers to investors and its unique approach to fundraising. Groundfloor is only one of two companies featured in the real estate category and the only company on the list from Georgia. "We're excited to be recognized with this distinction," said co-founder and CEO Brian Dally. "Similar to public market securities over the past 50 years, retail investor adoption of alternative investments, enabled by a new wave of regulatory and technology innovation, is now reshaping portfolios and capital markets for the better. Groundfloor's product offerings continue to expand in scale and scope to open more opportunities for more investors, more rapidly than ever before." Groundfloor's journey began in 2013, when Dally and his co-founder Nick Bhargava dreamed up the idea of creating a private capital marketplace open to everyone, not just the one percent. Bhargava helped author Title III of the JOBS Act of 2012, designed to allow more small businesses to access capital. The two picked up and moved to Atlanta because of the Invest Georgia Exemption, which liberalized securities regulations conducted within the state. Dally and Bhargava entered unchartered territory, and for the first time ever, Groundfloor packaged real estate debt securities for fractional participation by the general public. The first offering created $2 million in loans in Georgia alone, demonstrating the demand for fractionalized, alternative real estate investing. With an idea that no company had ever tried before, Groundfloor then became the very first company qualified by the U.S. Securities and Exchange Commission to offer real estate debt investments for both accredited and non-accredited audiences, eventually expanding investment opportunities to all 50 states. Today, Groundfloor remains true to its mission of leveling the playing field so everyone can benefit from the unique advantages of fractionalized private market investing. In fact, to this day, anyone can still invest in most Groundfloor offerings with as little as $10. Many other companies emerged to mimic what Groundfloor accomplished, but none have generated consistent, short-term, 10% returns over a ten-year track record. Last year marked another year of growth and innovation for Groundfloor despite high interest rates and housing market headwinds. The company launched multiple new products providing investors more options to invest in real estate backed alternatives. As a result of these product launches, including the Groundfloor 3.0 auto-investing app, the company grew year-over-year revenue by 25 percent. To date, Groundfloor has now surpassed $1.3 billion in retail investment volume and $1.1 billion in investor repayments, underscoring the continued appeal of fractionalized real estate investing. Groundfloor is also known for its unique approach to fundraising. The company has raised more than $34 million in equity funding with the majority being from public stock sales to its own customers. Groundfloor is proudly 31 percent customer-owned, ensuring the company remains focused on delivering value for its 7,100+ shareholders, free from the outside influences that have caused many fintech startups to falter. To learn more about Groundfloor and begin investing, visit Groundfloor.com or download the apps on the Apple App Store or Google Play . About Groundfloor Groundfloor is an award-winning fintech company that levels the playing field in financial markets for individual investors. Known for its regulatory prowess and developing completely new financial products for alternative investing, the company was the very first to be qualified to offer direct real estate debt investments for both accredited and non-accredited audiences alike. The company has won numerous awards for its product innovation and growth, including the Forbes Fintech 50 and four years in a row of being on the Inc. 5000 List. Since it launched in 2013, Groundfloor's investors have consistently seen 10% annualized returns across its short-term investment offerings. For more information or to get started investing fractionally in real estate, visit Groundfloor.com . Media contact:
Groundfloor Frequently Asked Questions (FAQ)
When was Groundfloor founded?
Groundfloor was founded in 2013.
Where is Groundfloor's headquarters?
Groundfloor's headquarters is located at 600 Peachtree St. NE, Atlanta.
What is Groundfloor's latest funding round?
Groundfloor's latest funding round is Series B - II.
How much did Groundfloor raise?
Groundfloor raised a total of $140.2M.
Who are the investors of Groundfloor?
Investors of Groundfloor include Medipower, SeedInvest, Paycheck Protection Program, Bruce Boehm, Inception Micro Angel Fund and 8 more.
Who are Groundfloor's competitors?
Competitors of Groundfloor include Wealthfront and 4 more.
What products does Groundfloor offer?
Groundfloor's products include LRO and 3 more.
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