Search company, investor...


Acquired | Acquired

Total Raised


About GroundedPower

GroundedPower is the creator of the Interactive Customer Engagement System (iCES) that combines real-time energy monitoring with an integrated suite of consumer engagement and behavior change tools to facilitate an intuitive and interactive world of energy efficiency.

Headquarters Location

2276 Washington Street Newton Lower Fls

Newton Lower Falls, Massachusetts, 02462,

United States

(617) 454-0170



Expert Collections containing GroundedPower

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

GroundedPower is included in 2 Expert Collections, including Smart Home & Consumer Electronics.


Smart Home & Consumer Electronics

1,234 items

This Collection includes companies developing smart home devices, wearables, home electronics, and other consumer electronics.


Smart Cities

1,300 items

Smart building tech covers energy management/HVAC tech, occupancy/security tech, connectivity/IoT tech, construction materials, robotics use in buildings, and the metaverse/virtual buildings.

Latest GroundedPower News

Tendril Acquires GroundedPower, Raises $23M : Greentech Media

Jan 11, 2013

Tendril Acquires GroundedPower, Raises $23M OPower faces competition as more companies begin to focus on consumer behavior. October 19, 2010 Tendril , a well-known energy management startup, has just acquired a relatively obscure Massachusetts-based company, GroundedPower. The purchase brings GroundedPower’s behavioral analytics in its Interactive Customer Engagement System into Tendril’s energy efficiency programs. If behavior analytics sounds familiar, it’s because they are. OPower leads the pack in this field and has been scooping up contracts, but competition is heating up. Besides Tendril, Silver Spring has also developed its CustomerIQ Web Portal . Tendril already has a strong foothold with utilities, locking down 38 contracts in 2010 alone. With this recent acquisition and a series D round of funding, the company is ready to take its product to the big time. For companies focusing on behavior, it’s not just about the iPhone app (although there’s that, too). Instead, information is delivered through traditional mailings as well as through web portals. The savings aren’t that exciting (or rather, they are more exciting for utilities than consumers), usually up to 10 percent, but the rate of participation and retention are very high. Adrian Tuck, CEO of Tendril, is honest about the fact that his company, and just about everyone else, was wrong when it came to knowing what makes customers tick. “We fell into the same trap as everyone,” he said. “Consumers don’t have information; let’s give them information. But people haven’t reacted to data the way we all thought they would. Getting to the ‘So what?’ is the next critical step.” That critical step is integrating GroundedPower’s iCES with Tendril’s offerings. GroundedPower cut its teeth on anti-smoking campaigns with some success. If you can get people off of nicotine, surely you can get them to shave a few kilowatt-hours. Tendril also announced that it has closed a $23 million round of series D funding, bringing its total to $73 million. The new platform will be launched at DistribuTECH in 2011. It will be used to help utilities to offer demand response programs and monitor loads while allowing consumers to control smart devices and monitor their home energy use. While OPower has innovated this path in the busy world of residential energy management, it is certainly no longer alone. Offering comparative information between neighbors is becoming practically necessary in any home EMS. Tendril argues that its savings will be higher than OPower’s, closer to 10 percent than 4 percent, and higher if consumers opt into smart thermostats or demand response programs. And as for those thermostats, customers aren’t the same and Tuck argues that utilities should stop just throwing stuff at people to make them care about energy use. “We recommend utilities stop giving people things and imagining that they want them,” he said. “Instead, give them information and then let them opt into things.” Besides the dozens of utilities that Tendril is working with, it also has an eye on big-box stores as the market matures in coming years. The recent funding will also allow the Boulder, Co.-based company to look beyond North America into Asia, Europe and Australia in 2011. As for Tuck’s prediction about where the market is headed in North America, look to Texas. “It will be the first North American market where [home energy management systems] are happening at scale.” Expect to see Tendril there.

GroundedPower Frequently Asked Questions (FAQ)

  • Where is GroundedPower's headquarters?

    GroundedPower's headquarters is located at 2276 Washington Street, Newton Lower Falls.

  • What is GroundedPower's latest funding round?

    GroundedPower's latest funding round is Acquired.

  • How much did GroundedPower raise?

    GroundedPower raised a total of $920K.

  • Who are the investors of GroundedPower?

    Investors of GroundedPower include Tendril.

  • Who are GroundedPower's competitors?

    Competitors of GroundedPower include SynapSense, PowerHouse Dynamics, Lucid Design Group, Energate, Viridity Energy and 7 more.


Compare GroundedPower to Competitors

Optimum Energy Logo
Optimum Energy

Optimum Energy provides HVAC optimization software solutions. It helps reduce electricity consumption and carbon emissions. The company serves education, healthcare, pharmaceutical, manufacturing, and other industries. It was founded in 2005 and is based in Seattle, Washington.


Ambature, Inc. specializes in a-axis high-temperature superconducting technology within the advanced materials and quantum devices sectors. The company designs and develops superconducting materials that conduct electricity without resistance, as well as quantum devices aimed at enhancing computing and sensing capabilities. Ambature's products are primarily utilized in the computing and clean energy sectors, including applications in high-performance and energy-efficient computing, sensors, medical imaging, and electricity generation, transmission, and storage. It is based in Mesa, Arizona.


EcoDog, Inc. offers energy consumption tools with the aim of helping to reduce homeowners' expenses and lowering demand for electricity.

Indie Energy Logo
Indie Energy

Indie Energy geothermal-based clean energy building systems deliver dramatic energy savings, reduced carbon emissions, and healthier indoor air using the natural energy right below the company's feet. Indie Energy geothermal building systems save between 50% and 80% on annual heating, cooling, ventilation, and hot water costs in commercial, residential, and public buildings. n

Clarian Technologies

Starting with automated transit systems (subway, ART system, monorail, people movers, etc.), Clarian has developed technologies to provide real-time optimization of energy consumption using rate control and power modulation technologies that supplement existing safety-critical onboard and wayside ATC controls as well enable presence-awareness in vehicles so that they can operate in unison, rather than autonomously as they do today. These capabilities in turn create broader network energy efficiencies, smoother ride and reduced wear and tear, increased capacity, and reduced rolling stock and power infrastructure requirements.As part of its research and development efforts, Clarian has developed a suite of energy modeling and simulation tools. These tools can be used by transit agencies and/or system operators as part of either the design process or operational configuration to optimize or re-configure existing operations to begin realizing immediate energy cost-savings.

Spinwave Systems Logo
Spinwave Systems

Spinwave Systems aims to make energy savings programs with wireless sensors and controls. Monitor and control their building's energy usage using the company's highly scalable and customizable solutions. The minute it's installed, wireless energy management technology from Spinwave can start reducing their carbon footprint and provide users with energy cost savings.


CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.