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MOBILE & TELECOMMUNICATIONS | Mobile Software & Services / Social
grip.events

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Founded Year

2016

Stage

Series A | Alive

Total Raised

$13M

Last Raised

$13M | 7 mos ago

About Grip

Grip is a professional networking app for events. The Grip matchmaking app connects delegates, speakers, and exhibitors, enabling attendees to reach their business goals faster while at events and conference organizers to monitor matchmaking success in real-time.

Grip Headquarter Location

Epworth House, 25 City Rd

London, England, EC1Y 1AA,

United Kingdom

Latest Grip News

Grip: What Marketers Can Learn From When Your Business Model Changes Overnight

Mar 30, 2021

I love writing about the latest and greatest start-ups and innovations and hopefully inspiring my fellow marketers to open their mind up to new ways of working in these unprecedented times. For many industries things changed overnight at the start of lockdown, including the live events industry. I met Tim Groot, the CEO and Co-Founder at Grip to understand how they reacted. Grip is an AI-powered event networking solution that aims to empower event attendees to reach their business goals faster and critically to optimise their Return on Time. Grip have worked with a diverse set of clients - from Amazon, to Informa to the American Society for microbiology to deliver thousands of virtual, hybrid and live events. Tim Groot from Grip Grip (C) 2021 “The pandemic and lockdown restrictions naturally meant that we could no longer host live events and around 30 clients cancelled, which then became the catalyst for the advancement of our plans to offer virtual events and quickly adapt to new market demands. Our top priority was to make sure our clients’ events could still go ahead in an online capacity, in a way that allowed them to maximise on the value that they would have had if it was live.” Within three working days of the beginnings of lockdown, Grip rapidly accelerated their new product development, launching a virtual events solution in its entirety for the first time - ensuring key clients could make the transition to a digital event format. “Traditional huge trade show events are really important landmarks in industry calendars, bringing key contacts together with an urgency that facilitates company growth and innovation. Now more than ever, these meetings, connections and the sharing of knowledge in industries is much needed. For us, we wanted to make sure our platform was able to facilitate meetings, as well as making connections, in a virtual capacity, while providing the organisers with valuable insights that could demonstrate the success of their event.”  MORE FOR YOU Many companies have struggled to adapt their services in such a short time frame – but Grip’s existing strategy to focus on the needs of its clients and their customers meant they were able to react quickly. “Before 2020, we had already been focused on increasing the ‘Return on Time’ of attending live events. But we recognised the role hybrid events would play in the market and specifically the importance of ‘pre-event’ digital experiences to help make participation in events more rewarding from a networking perspective. Following our transition to virtual events, we also noticed that our AI supported professional matchmaking service actually seemed to be even more effective. This is due in part to the instantaneous nature of digitally connecting, but also the more intimate and informal structure digital events generally seem to foster, meeting client needs in the most effective way possible.” Silhouettes of business people networking online denisismagilov - stock.adobe.com As events moved online en mass, Grip also noticed an interesting change in attendee behaviour that they had to react too. Delegates generally were not prepared as much for digital events as they would if it were happening in real-life, so they had to embrace events organisers’ shift towards developing more comprehensive digital content, whilst continuing to provide meaningful insights that helped them measure the success of their events – success that has seen Grip grow despite the seismic shift in their industry. “As a company we’ve been fortunate have grown in size over this period. Our 13 employees in 2019 jumped to 58 by the end of 2020 and we expanded into territories like the US and Dubai. In terms of our offering, we worked with more than 100 events in a single month over 2020. By the end of 2021 we’re expecting to run 500 events each month, in a combination of virtual, live and hybrid formats.”   Although it inspired the name of our company, “Grip”, when it comes to the handshake, we could very well be seeing the end of that physical greeting.” Reflecting on my own travels around the world to speak and attend events for much of the decade, it will be interesting therefore to see how things develop in the events space as we begin to have the option to attend networking events in the real world once again, Groot does not believe it is all over for meeting up in person quite yet. “Perhaps if 2020 has taught us anything, it’s that people have a deep-rooted need for connection with one another, even in a professional capacity. Ultimately, we are sociable creatures and although the current restrictions have taught us the value of digital technology and innovations, it’s likely that once the pandemic is over we will see the desire for in-person networking merge with the flexibility and advantages of virtual events into a hybrid offering. With hybrid events, marketers can capitalise on the accessibility of going virtual while still providing quality live events, supported by digital content and online streaming, mixing the benefits of online and real life learning and networking opportunities.”  Amongst the impacts on the events industry, marketers should take note of other unexpected trends and revelations as a company as a result of the pandemic. “Naturally, the pandemic has also forced many event organisers to change their company focus. Many are adapting roles to place emphasis on ‘the new market organisers’ or ‘omnichannel organisers’ as they now incorporate the virtual events approach to their business as a result of the new demand. The greatest change I’ve noticed, however, is to do with the perception of events technology. Over the past year event technology has become essential for companies to connect with people all over the world in more useful and meaningful ways. We are at a really exciting juncture, with more people likely to stay remote working even after we can return to normality, the potential reach of virtual events will truly be astounding. Sharing this knowledge and experience can only be a great thing for the industry and I’m excited to see what the future holds for Marketers can learn much from Grip’s approach to embracing the challenge, accelerating their plans and support their clients in their own challenges. Despite all of the problems presented by the pandemic, it is really exciting to learn of an events industry is really making the most of available technology to create hybrid events that help attendees maximise efficiency of time, sharing of knowledge and making quality connections. Follow me on  Twitter  or  LinkedIn . Check out my  website .

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Research containing Grip

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CB Insights Intelligence Analysts have mentioned Grip in 5 CB Insights research briefs, most recently on Jul 12, 2021.

Grip Patents

Grip has filed 46 patents.

The 3 most popular patent topics include:

  • Technical drawing
  • Honeycombs (geometry)
  • Wrenches
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Wrenches, Tires, Automotive transmission technologies, Plumbing, Drilling technology

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Grip Web Traffic

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