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Corporation
INTERNET | Internet Software & Services / Advertising, Sales & Marketing
grin.co

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Founded Year

2014

Stage

Series B | Alive

Total Raised

$144.6M

Valuation

$0000 

Last Raised

$111.23M | 9 days ago

Mosaic Score

+110 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Grin

Grin offers software that allows direct-to-consumer brands to run influencer programs in-house, helping to automate recruitment, fulfillment of product, revenue tracking and aggregation, management of influencers, collection of W-9s, and sending payments.

Grin Headquarter Location

400 Capitol Mall Floor 8

Sacramento, California, 95814,

United States

(866) 979-1792

Latest Grin News

How This Marketing Company Is Powering Allbirds and Warby Parker

Oct 16, 2021

The co-founder of GRIN, now valued at $910 million, on the importance of 'traction and momentum'. GRIN co-founders from left; Brian Mechem, Brandon Brown, and Ryan Brown  Courtesy Company Building a client roster of fast-growing companies doesn't happen without some fast growth of your own. Just ask the co-founders of GRIN, a marketing software company founded in 2014 that helps direct-to-consumer (DTC) companies including  Allbirds and Warby Parker  organize, track, and execute influencer marketing campaigns. As consumers increasingly turn to social media rather than TV for entertainment, the opportunity for brands to monetize content created in partnership with influencers has grown dramatically. Sacramento-based GRIN tripled year-over-year revenue this year, and on Wednesday announced a $110 million Series B funding round, its largest to date. Led by Lone Pine Capital, a hedge fund that invests in both private and public companies, the funding values GRIN at $910 million. For GRIN, one of the keys to fetching a nearly $1 billion valuation was seeking capital at the right time. "Fundraising is about traction and momentum," says GRIN CEO and co-founder Brandon Brown. "Yes, you need the right market, team, and a compelling story, but more than anything, investors invest in traction. " It's only after you've created enough sales momentum to drive future growth that you should look to fundraise, Brown adds. GRIN didn't seek significant investor capital until 2018, when it raised $2.7 million. The company previously raised a $17 million funding round in May and a $10 million round in December 2020. GRIN's first funding was a $560,000 round the company raised the year after its founding. One of the challenges of choosing a lead investment firm can be having interest from more investors than you have time to get to know. When GRIN's co-founders were checking Lone Pine Capital's references and speaking to entrepreneurs who had taken investment from the firm, they looked for attributes like integrity, humility, and thinking big, according to Brown. "For us, it has to do with values and culture fit," he says. "We were looking for investors with a track record of success who share our core values." GRIN plans to use the investment capital to strengthen its ability to solve common influencer marketing pain points, such as communication between influencers and brands and ROI measurement. The company also plans on using the funding to grow its executive leadership team and expand into the U.K and Australia. Other Lone Pine Capital investments include the women's health startup  Tia , direct-to-consumer beauty brand Glossier , and marketing automation and email platform  Klaviyo .

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Research containing Grin

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Grin in 4 CB Insights research briefs, most recently on Oct 13, 2021.

Expert Collections containing Grin

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Grin is included in 4 Expert Collections, including Supply Chain & Logistics Tech.

S

Supply Chain & Logistics Tech

2,936 items

Companies offering technology-driven solutions that serve the supply chain & logistics space (e.g. shipping, inventory mgmt, last mile, trucking).

C

Conference Exhibitors

5,302 items

I

Influencer & Content Creator Tech

483 items

These companies offer tech-enabled solutions to connect influencers with advertisers, facilitate the creation and management of influencer campaigns, as well as provide tools and services to the influencer community.

F

Fintech

7,109 items

US-based companies

Grin Patents

Grin has filed 2 patents.

The 3 most popular patent topics include:

  • Automobile layouts
  • Cloud infrastructure
  • Cloud platforms
patents chart

Application Date

Grant Date

Title

Related Topics

Status

9/18/2019

Cloud platforms, Motor scooters, Symantec acquisitions, Computing platforms, Cloud infrastructure

Application

00/00/0000

00/00/0000

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Application Date

9/18/2019

00/00/0000

Grant Date

00/00/0000

Title

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Related Topics

Cloud platforms, Motor scooters, Symantec acquisitions, Computing platforms, Cloud infrastructure

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Application

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Grin Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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