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Founded Year

2014

Stage

Series B | Alive

Total Raised

$143.37M

Valuation

$0000 

Last Raised

$110M | 2 yrs ago

About Grin

Grin offers software that allows direct-to-consumer brands to run influencer programs in-house. It helps to automate recruitment, fulfillment of products, revenue tracking and aggregation, management of influencers, collections, and sending payments. The company was founded in 2014 and is based in Sacramento, California.

Headquarters Location

1990 3rd Street Suite 800

Sacramento, California, 95811,

United States

866-979-1792

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ESPs containing Grin

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTH ➡MARKET STRENGTH ➡LEADERHIGHFLIEROUTPERFORMERCHALLENGER
Enterprise Tech / Marketing & Ad Tech

The influencer marketing platforms market connects brands with social media influencers to promote their products or services. These platforms offer various value propositions such as authentic reach and engagement, matching brands with the right creators, measuring campaign success, automating workflow, and generating user-generated content. With the rise of the creator economy on multiple social…

Grin named as Leader among 15 other companies, including Mavrck, SuperOrdinary, and CreatorIQ.

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Research containing Grin

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Grin in 3 CB Insights research briefs, most recently on Apr 29, 2022.

Expert Collections containing Grin

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Grin is included in 5 Expert Collections, including Supply Chain & Logistics Tech.

S

Supply Chain & Logistics Tech

3,838 items

Companies offering technology-driven solutions that serve the supply chain & logistics space (e.g. shipping, inventory mgmt, last mile, trucking).

I

Influencer & Content Creator Tech

663 items

These companies offer tech-enabled solutions to connect influencers with advertisers, facilitate the creation and management of influencer campaigns, as well as provide tools and services to the influencer community.

P

Payments

2,821 items

Companies in this collection provide technology that enables consumers and businesses to pay, collect, automate, and settle transfers of currency, both online and at the physical point-of-sale.

C

Conference Exhibitors

5,302 items

T

Targeted Marketing Tech

206 items

Grin Patents

Grin has filed 4 patents.

The 3 most popular patent topics include:

  • dental equipment
  • dentistry
  • automobile layouts
patents chart

Application Date

Grant Date

Title

Related Topics

Status

7/2/2020

4/25/2023

Oral hygiene, Dental equipment, Dentistry, Dentistry procedures, Periodontology

Grant

Application Date

7/2/2020

Grant Date

4/25/2023

Title

Related Topics

Oral hygiene, Dental equipment, Dentistry, Dentistry procedures, Periodontology

Status

Grant

Latest Grin News

GRIN launches New Professional Services

Oct 11, 2023

This strategic offering enables brands to seamlessly navigate influencer marketing with the expertise of GRIN professionals GRIN, the leading creator management platform for direct-to-consumer (DTC) brands, today announced the launch of its Professional Services offering — an expert-led influencer marketing solution which will simplify building and managing creator programs for brands. With this offering, brands can leverage GRIN’s team of seasoned experts to help successfully establish a creator program from the ground up or optimize an existing one. GRIN’s new Professional Services arrive as influencer marketing increases in popularity with brands — nearly three-quarters of B2C decision-makers will partner with creators and influencers in 2023, according to Forrester. But as more brands foray into influencer marketing, they’re confronted with the ever-changing nature of the creator landscape, making maneuvering these changes while developing a creator program difficult. Professional Services, powered by GRIN’s best-in-class software, will provide brands with the guidance they need to navigate the creator economy, bring their vision to life and ensure their program runs optimally. This new offering from GRIN, comprised of multiple support options, is designed to fill the short- or long-term needs of brands, which they can customize to fit their creator programs: Modular Services: GRIN experts fill gaps in brands’ existing programs, whether that’s creator recruitment or campaign management, allowing brands to get support and strategic guidance where they need it most. End-to-End Services: GRIN experts take the reins and run brands’ programs from start to finish while brands focus on the bigger picture. “With GRIN’s Professional Services, we’re venturing into a new space and expanding the way we support brands with creator management,” said Brandon Brown, co-founder and CEO of GRIN. “This offering is for brands who are just getting started with influencer marketing, don’t have an in-house team or are looking for additional strategic assistance, giving brands the flexibility to choose how we partner with them and allowing us to broaden the customer segments we appeal to.” GRIN professionals, who have worked with brands like Uber, SKIMS and Macy’s, will provide their expertise to brands, acting as an extension of their team. Aided by their proven track records, GRIN experts will work as strategic partners to ensure the success of a brand’s creator program. “I have been a GRIN customer for over two years now and have had an amazing experience. So when GRIN said it was launching a Professional Services offering, I jumped on it,” said Sara Panton Rogier, CEO and co-founder of Vitruvi. “It’s exactly what my small team needed to take our program to the next level. As a part of our custom offering, GRIN’s team of seasoned influencer marketers will support us in both developing program strategy and in its execution. I’m excited about our continued partnership with GRIN and confident that it’ll help take our program to new heights.”

Grin Frequently Asked Questions (FAQ)

  • When was Grin founded?

    Grin was founded in 2014.

  • Where is Grin's headquarters?

    Grin's headquarters is located at 1990 3rd Street, Sacramento.

  • What is Grin's latest funding round?

    Grin's latest funding round is Series B.

  • How much did Grin raise?

    Grin raised a total of $143.37M.

  • Who are the investors of Grin?

    Investors of Grin include FundersClub, Imaginary Ventures, Danielle Bernstein, Lone Pine Capital, The Chainsmokers and 13 more.

  • Who are Grin's competitors?

    Competitors of Grin include SocialLadder, Obviously, Curastory, Convosight, LoudCrowd and 7 more.

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Compare Grin to Competitors

Mavrck Logo
Mavrck

Mavrck is a company that operates in the influencer marketing industry, providing an all-in-one platform for influencer marketing. The company's main services include identifying and partnering with influencers, managing campaigns, measuring return on investment, and amplifying marketing programs. Mavrck primarily serves sectors such as retail, consumer packaged goods, food and beverage, e-commerce, and fashion and apparel. Mavrck was formerly known as Splashscore. It was founded in 2014 and is based in Boston, Massachusetts.

Ubiquitous Logo
Ubiquitous

Ubiquitous is a company that focuses on influencer marketing, operating within the digital marketing industry. The company offers services that include identifying social media influencers, conducting competitive research, tracking campaign performance, and managing influencer partnerships. Their primary market is the ecommerce industry, with a particular emphasis on brands seeking to improve their social presence and brand awareness through influencer-led content. It is based in Los Angeles, California.

CreatorIQ Logo
CreatorIQ

CreatorIQ is a company that focuses on influencer marketing in the digital marketing industry. The company offers a software solution that helps brands grow, manage, scale, and measure their creator programs, facilitating creator discovery, streamlining workflow, ensuring brand safety, and driving meaningful measurement. CreatorIQ primarily serves sectors such as beauty, fashion and retail, gaming, sports, and consumer goods, with customers ranging from global enterprises and agencies to direct-to-consumer brands. It was founded in 2013 and is based in Culver City, California.

Upfluence Logo
Upfluence

Upfluence is a company that operates in the influencer marketing and affiliate marketing sectors. The company provides a platform that helps brands and agencies identify suitable influencers, manage influencer campaigns, track campaign performance, and handle influencer payments. It also offers features for influencer gifting and affiliate management, and integrates with various ecommerce platforms. It was founded in 2013 and is based in Lyon, France.

#paid Logo
#paid

#paid is a digital platform specializing in product placement for social media. The Ccompany's platform allows brands and startups to gain customers through celebrity recommendations. It was founded in 2013 and is based in Toronto, Canada.

Lumanu Logo
Lumanu

Lumanu is a financial technology company that focuses on providing solutions for businesses and creative talent in the creative industry. The company offers services that streamline the process of onboarding, managing, and paying creative talent, as well as providing tools for measuring return on investment and scaling creative programs. Lumanu primarily serves businesses in the marketing and creative sectors. It was founded in 2016 and is based in New York, New York.

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