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Founded Year



Series D - II | Alive

Total Raised


Last Raised

$135M | 3 mos ago

About GreyOrange

GreyOrange focuses on providing automated robotic fulfillment and inventory optimization solutions in the logistics and retail sectors. Their main services include offering automated solutions for warehouse operations and retail stores, which help increase productivity, mitigate labor challenges, and reduce risk. These solutions are powered by artificial intelligence and are designed for warehouse performance and drive shopper engagement in retail stores. It was founded in 2012 and is based in Roswell, Georgia.

Headquarters Location

660 Hembree Parkway Suite 120

Roswell, Georgia, 30076,

United States



ESPs containing GreyOrange

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Industrials / Warehousing & Logistics Tech

The automated guided vehicles (AGVs) & autonomous mobile robots (AMRs) market offers solutions for automating material handling processes in manufacturing, distribution, and logistics centers. These solutions include not only software for building, deploying, and operating robotic fleets but also algorithms for autonomous navigation and perception in dynamic environments. The market also offers si…

GreyOrange named as Leader among 15 other companies, including Locus Robotics, Seegrid, and Geek+.


Expert Collections containing GreyOrange

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

GreyOrange is included in 4 Expert Collections, including Supply Chain & Logistics Tech.


Supply Chain & Logistics Tech

5,125 items

Companies offering technology-driven solutions that serve the supply chain & logistics space (e.g. shipping, inventory mgmt, last mile, trucking).



2,342 items

This collection includes startups developing autonomous ground robots, unmanned aerial vehicles, robotic arms, and underwater drones, among other robotic systems. This collection also includes companies developing operating systems and vision modules for robots.


Artificial Intelligence

11,383 items

Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.


Retail Tech 100

200 items

The most promising B2B tech startups transforming the retail industry.

GreyOrange Patents

GreyOrange has filed 15 patents.

The 3 most popular patent topics include:

  • botnets
  • supply chain management
  • distribution (business)
patents chart

Application Date

Grant Date


Related Topics




Pennsylvania state historical markers, Geosocial networking, Geolocation, Fast casual restaurants, Pittsburgh metropolitan area


Application Date


Grant Date



Related Topics

Pennsylvania state historical markers, Geosocial networking, Geolocation, Fast casual restaurants, Pittsburgh metropolitan area



Latest GreyOrange News

Warehouse automation specialist GreyOrange claims ‘99 percent inventory accuracy and location precision’

Feb 16, 2024

Warehouse automation specialist GreyOrange claims ‘99 percent inventory accuracy and location precision’ GreyOrange , a specialist in AI-driven fulfillment automation, says it has achieved a “breakthrough in retail inventory accuracy” with its “innovative, end-to-end” store execution and omnichannel retail management solution, gStore. With the ability to combine data from RFID overhead systems with a real-time store operations platform, retailers can now serve more customers faster based on 99 percent inventory accuracy and location precision within three to five feet. Akash Gupta, co-founder and CEO, GreyOrange, says: “RFID technology has matured beyond point-in-time capabilities, which traditionally offered around 90 percent inventory accuracy without location precision.” Leveraging cutting-edge, real-time overhead RFID technology, gStore significantly boosts inventory accuracy to an unprecedented 99 percent with location precision of 3-5 feet while simultaneously doubling team productivity. The result is an immersive and frictionless in-store experience that captivates customers. The gStore platform not only empowers retailers to revolutionize their store operations but also manages real-time replenishment and conducts intelligent workforce tasking, all simultaneously. Already making waves in the US, gStore has been successfully deployed at several renowned fashion giants. These retail leaders are harnessing gStore to uphold their sustainability commitments, effectively reducing overstock and stockouts. The platform proves instrumental in streamlining store operations, offering digital staff training, and fostering data-driven decision-making. The tangible impact of gStore is evidenced by impressive results achieved by some of the world’s largest retailers – a 45 percent improvement in productivity, a 5 percent surge in sales, and a 60 percent increase in daily customer assistance. Moreover, gStore offers customized capabilities for a mix of both overhead and handheld RFID devices. It supports high-volume and high-revenue-generating stores with overhead, while lower-volume stores can benefit from handheld devices. It also enriches the customer experience through smart fitting rooms featuring digital mirrors and seamless checkout capabilities. Pareiya Gupta, head of gStore – product and GTM, GreyOrange, says: “The gStore app provides real-time insights to merchandisers, the corporate office, and leadership, helping them plan precise strategies to drive maximum revenue. “Merchandisers can now see try-to-buy ratios, top-performing categories, and colors, among other things, all in real time. This helps them determine the optimal placement of assortments on mannequins, displays, and shelves. “The unified pricing and promotion function further assists in setting the right tactics for the network of stores, all planned centrally.”

GreyOrange Frequently Asked Questions (FAQ)

  • When was GreyOrange founded?

    GreyOrange was founded in 2012.

  • Where is GreyOrange's headquarters?

    GreyOrange's headquarters is located at 660 Hembree Parkway, Roswell.

  • What is GreyOrange's latest funding round?

    GreyOrange's latest funding round is Series D - II.

  • How much did GreyOrange raise?

    GreyOrange raised a total of $472.4M.

  • Who are the investors of GreyOrange?

    Investors of GreyOrange include Blume Ventures, Mithril Capital Management, 3State Ventures, Anthelion Capital, BlackRock and 13 more.

  • Who are GreyOrange's competitors?

    Competitors of GreyOrange include Tompkins Robotics, Osaro, Clearpath Robotics, Magazino, Locus Robotics and 7 more.


Compare GreyOrange to Competitors

Scallog Logo

Scallog is a company that specializes in logistics robotics within the technology and logistics industries. The company offers advanced software and hardware technologies that optimize order preparation for e-commerce and industrial specialists, with a focus on automating warehouses. The main products include mobile robots that can lift and transport storage shelves to different picking stations, and software solutions that allow real-time tracking and organization of inventory. Scallog primarily serves the e-commerce, retail, and industrial sectors. It was founded in 2013 and is based in Nanterre, France.


Geek+ specializes in smart logistics, operating primarily in the robotics industry. The company offers a range of autonomous mobile robots that handle tasks such as picking, sorting, and industrial material handling, providing solutions for logistics and warehouse automation. It primarily serves sectors such as e-commerce, apparel, retail, logistics, pharmaceutical, and manufacturing. The company was founded in 2015 and is based in Beijing, China.

Locus Robotics Logo
Locus Robotics

Locus Robotics designs and builds autonomous mobile robots that work collaboratively alongside workers in the logistics and fulfillment industries. It develops autonomous mobile robots that operate collaboratively with human workers to improve piece‐handling, case-handling, and pallet-moving productivity. The company was founded in 2014 and is based in Wilmington, Massachusetts.

Opex Corporation Logo
Opex Corporation

Opex Corporation is a company that focuses on automation technology in the warehouse and document/mail sectors. The company offers services such as warehouse automation, ecommerce fulfillment, document imaging, digital mail, and medical record digitization, all aimed at improving workflow and driving efficiencies in infrastructure. Opex Corporation primarily serves sectors that require automation solutions, such as the ecommerce industry and the document and mail processing industry. It was founded in 1973 and is based in Moorestown, New Jersey.

Bleum Robotics

Prime Robotics specializes in end-to-end warehouse automation solutions within the logistics, e-commerce, and material handling industries. The company offers products such as autonomous mobile robots, software systems for warehouse management, and custom-designed pick stations to streamline warehouse operations. Prime Robotics primarily serves sectors such as logistics and third-party logistics (3PL), retail and e-commerce, food and beverage distribution, and factory and manufacturing. It was founded in 2001 and is based in Englewood, Colorado.

Onward Robotics Logo
Onward Robotics

Onward Robotics coordinates humans and robots as a cohesive system for intralogistics fulfillment. The company combines proprietary software with mobile robots to increase operational efficiency and eliminate downtime in warehousing, distribution, and fulfillment centers. The Pyxis technology integrates with company's WMS to prioritize orders, direct and assign tasks, and communicate directly with human workers for continuous and accurate workflow. The company serves industries that include eCommerce, Third Part Logistics, Industrial Warehousing, and Medical supply chains. Onward Robotics was formerly known as IAM Robotics. It was founded in 2012 and is based in Pittsburgh, Pennsylvania.


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