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Founded Year



Series F | Alive

Total Raised


Last Raised

$26M | 8 yrs ago

About GreenRoad

GreenRoad develops driver behavior technology to provide effective fleet driver safety and compliance. The company's technology uses advanced real-time, in-vehicle feedback and change management methodologies to promote change in driver behavior and data-based predictive analytics. It provides fleet managers with the information they need to optimize overall fleet management, improve safety, and more. It serves oil and gas, passenger transport, insurance, grey fleets and contractors, and the logistics sector. The company results in the prevention of collisions, lower operational costs, lower insurance costs, promotes sustainability and consumption of less fuel. It was founded in 2004 and is based in Cedar Park, Texas.

Headquarters Location

1320 Arrow Point Drive Suite 404

Cedar Park, Texas, 78613,

United States

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GreenRoad's Products & Differentiators


    A safety driving behavior solution that is installed in the vehicle’s dashboard and offers visual and voice coaching for the driver in real time. Edge analyzes the vehicle’s accelerometer and GPS readings to provide an easy-to-understand LED display, coaching the driver to avoid risky incidents and improve his driving behavior.

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Research containing GreenRoad

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned GreenRoad in 1 CB Insights research brief, most recently on Nov 10, 2021.

Expert Collections containing GreenRoad

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

GreenRoad is included in 2 Expert Collections, including Auto Tech.


Auto Tech

2,531 items

Companies working on automotive technology, which includes vehicle connectivity, autonomous driving technology, and electric vehicle technology. This includes EV manufacturers, autonomous driving developers, and companies supporting the rise of the software-defined vehicles.


Supply Chain & Logistics Tech

4,552 items

Companies offering technology-driven solutions that serve the supply chain & logistics space (e.g. shipping, inventory mgmt, last mile, trucking).

Latest GreenRoad News

Dulsco Group improves safety through its DriveSafe Telematics (GreenRoad) initiative

Apr 26, 2023

Dulsco enhances road safety with cutting-edge initiative Press Release PHOTO Dubai, UAE: The Dulsco Group, a leading service provider in the UAE, has enhanced its road safety performance with its recent implementation of the DriveSafe Telematics initiative in the region. This program uses technology from DriveSafe, a leading provider of fleet safety management solutions, to monitor driver behaviour and record driving parameters such as overall speed, acceleration, braking, and cornering. It provides drivers with real-time feedback on their driving performance. In 2022, the Dulsco Group integrated the DriveSafe Telematics system (previously known as GreenRoad) into their entire 158 vehicle fleet, which is part of the Dulsco People division. The aim was to educate staff and drivers and create a culture that prioritises safe driving and secure commuting for all employees. The fleet, which includes various vehicles such as buses, vans, and cars, transports around 12,000 employees daily within the UAE. It is maintained by professional mechanics and managed by an expert team, ensuring additional safety for Dulsco Group employees. “I firmly believe that human safety cannot be quantified in monetary terms. Our company places the utmost importance on the well-being of our employees, both in and outside of work. To ensure this, we have implemented various initiatives, such as DriveSafe Telematics and an in-house training academy. These cutting-edge solutions enhance our safety culture and allow us to achieve our goal to continuously improve and be better every day,” comments Antony Marke, COO of Dulsco People. The DriveSafe Telematics system provides real-time guidance, control, and evaluation solutions to enhance safety and increase efficiency. It leads to a decrease in fleet accidents, fuel usage, carbon footprint, insurance claims, maintenance expenses and risk. The company prioritises the well-being of employees and regularly conducts health exams, including vision tests, for all drivers in the Dulsco Group. "Our collaboration with Dulsco Group has had a positive impact due to the implementation of DriveSafe Telematics. This has led to exceptional outcomes across the board, including improvement in driver performance, a safety rating of 90% or higher, reduction in road incidents and traffic violations. There has also been a decrease in fuel consumption by 3-5% and corresponding cuts in carbon emissions, vehicle degradation, and operating costs. With the growing emphasis on sustainability and emission reduction in the market, DriveSafe emphasises eco-driving and accident prevention,” concluded Ali Javanmard, Regional General Manager, DriveSafe Telematics. Dulsco Group collaborates closely with Dubai Police and the Road and Transport Authority. The Dulsco Training Academy (DTA) was established to provide drivers with a realistic, safety-focused training environment for operating various industry vehicles, such as those found at airports, ports, transport, and logistics. The goal is to improve driver competency and reduce accidents. Phase 2 of the initiative, which involves partnering with Emirates Driving Institute to provide RTA-licensed training to new drivers, will soon be launched. According to Mr. Marke, the Group is supportive of government initiatives, including transitioning their fleet to CNG to reduce carbon emissions and help the UAE reach its Net Zero by 2050 goals, and contribute to COP28 and the Year of Sustainability. The Dulsco Group strives to stay at the forefront of technology, offering customised solutions to clients in line with its mission and vision. The DriveSafe Telematics initiative, utilising DriveSafe technology, aims to enhance road safety in the UAE and nearby regions. Early indications show improved driving behaviour, lower emissions, and increased fuel efficiency. With its commitment to corporate social responsibility and aim to create a safer and cleaner future. -Ends- © Press Release 2022 Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release. The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk. 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GreenRoad Frequently Asked Questions (FAQ)

  • When was GreenRoad founded?

    GreenRoad was founded in 2002.

  • Where is GreenRoad's headquarters?

    GreenRoad's headquarters is located at 1320 Arrow Point Drive, Cedar Park.

  • What is GreenRoad's latest funding round?

    GreenRoad's latest funding round is Series F.

  • How much did GreenRoad raise?

    GreenRoad raised a total of $98.9M.

  • Who are the investors of GreenRoad?

    Investors of GreenRoad include Virgin Green Fund, Amadeus Capital Partners, Generation Investment Management, DAG Ventures, Benchmark and 5 more.

  • Who are GreenRoad's competitors?

    Competitors of GreenRoad include Nauto, NetraDyne, Tourmaline Labs, Vnomics, Samsara and 8 more.

  • What products does GreenRoad offer?

    GreenRoad's products include Edge and 2 more.

  • Who are GreenRoad's customers?

    Customers of GreenRoad include SLB (Schlumberger), Chevron US, Stagecoach and First Group.

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Compare GreenRoad to Competitors

Lytx Logo

Lytx offers flexible fleet management solutions. The solutions offered include fleet safety, fleet tracking, integrated networks, integrated software, and more. Lytx was formerly known as DriveCam. It was founded in 1998 and is based in San Diego, California.

NetraDyne Logo

Netradyne uses artificial intelligence (AI) vision-based dashcam devices to monitor the safety performance of fleet vehicles. Its system also crowdsources road and driving behavior metadata. The company was founded in 2015 and is based in San Diego, California.

LightMetrics Logo

LightMetrics provides video telematics solutions. The platform uses neural net inference algorithms, machine learning, and hardware to collect insights, traffic alerts, distance, and lane departure. The company was founded in 2015 and is based in Bengaluru, India.

Woocar Logo

Woocar offers a navigation application. The company's application uses sensors and big data to take into account the user's driving style to come up with the safest route. It was founded in 2016 and is based in Buenos Aires, Argentina.

Tourmaline Labs Logo
Tourmaline Labs

Tourmaline Labs provides data analytics solutions that provide insights into driving and mobility behaviors that enable multi-driver organizations to proactively assess risk and establish a culture of eco-friendly, safer driving. It was founded in 2014 and is based in San Diego, California.

Motive Logo

Motive develops a fleet management platform. It provides electronic logs for truck drivers, motorcoach bus drivers, and oil gas drivers. The platform offers solutions such as compliance, fuel tax reporting, global positioning system (GPS) tracking, video monitoring, and more. It serves clients operating in the logistics industry. Motive was formerly known as KeepTruckin. It was founded in 2011 and is based in San Francisco, California.

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