Founded Year



Series D | Alive

Total Raised




Last Raised

$260M | 1 yr ago

About Greenlight

Greenlight offers a smart debit card that can be given to kids. Parents can reload the card with funds from a mobile app and place restrictions around merchants that their children can make purchases from.

Greenlight Headquarter Location

75 5th Street NW Suite 2170

Atlanta, Georgia, 30308,

United States


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Greenlight's Products & Differentiation

See Greenlight's products and how their products differentiate from alternatives and competitors

  • Greenlight

    Greenlight is a comprehensive, all-in-one money management platform built for families that offers a suite of financial services. It includes a parent-managed debit card, companion app and educational resources that teach young people critical financial skills. Using Greenlight, parents can automate allowance, manage chores, set flexible spend controls and enable their kids to become investors. Kids explore lessons in earning, saving, spending, giving, and investing while learning to make real-world tradeoff decisions.

Expert Collections containing Greenlight

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Greenlight is included in 7 Expert Collections, including Banking.



930 items


Unicorns- Billion Dollar Startups

1,112 items


Baby and Kids Tech

1,256 items

Companies developing tech-enabled products and services that primarily serve babies, children up to approximately 12 years old, and their parents.



1,949 items

Companies and startups in this collection enable consumers, businesses, and governments to pay each other - online and at the physical point-of-sale.


Fintech 250

750 items

250 of the most promising private companies applying a mix of software and technology to transform the financial services industry.


Financial Wellness

245 items

Track startups and capture company information and workflow.

Latest Greenlight News

Don't Look at Your 401k? Good Luck With That!

May 10, 2022

X ByMark Gongloff X Your article was successfully shared with the contacts you provided. My son’s Greenlight investment account has a feature that lets kids buy stocks and exchange-traded funds. Obviously aware of my financial genius, he recently asked me what stocks to purchase. I chuckled sagely and told him, “No, no. Don’t buy individual stocks. That would be foolish. Instead, buy a low-cost index fund and sit back and watch your riches accumulate.” So we took the $40 in his Greenlight account and bought a Vanguard S&P 500 ETF. That was about a week ago. As of this writing, his $40 was worth $35.64, a one-week loss of roughly 11%. So much for my financial genius. What makes this particularly painful is that my son and I can open the Greenlight app on our phones at any time of the day or night for an update on just how poorly I have timed the market. I will tell this to my son until I am blue in the face: “Just don’t look at it. Pretend it doesn’t exist. Maybe we’ll buy more of the Vanguard S&P 500 ETF when it gets really cheap. By 2023 or 2024 or the time when the Sun swallows the Earth, you’ll have your $40 back and then some.” It’s the advice we’re all getting these days about our 401k retirement accounts amid the market’s gut-wrenching declines, the same advice we always get when all the money is on fire and the same advice Indiana Jones gave Marion Ravenwood at the climax of “Raiders of the Lost Ark”: “Don’t look at it. Shut your eyes and don’t look at it, no matter what happens.” ‘Prone to Panic’ Still, it’s possibly the soundest advice you can get. People who ignore it are prone to panicking and making even bigger mistakes than buying an S&P 500 ETF right before the market drops. For all the benefits of the  democratization of finance that gave the masses access to the markets on the cheap, the unavoidable downside is that it is impossible to ignore the market’s flailings any more. In olden times, you had to use a “telephone” to speak with a “human” broker to check on your portfolio, if you weren’t willing to wait for the “postal service” to deliver your monthly or quarterly statement. Maybe you caught up with the broad strokes of the market on the evening news or in the morning paper. The Latest Now you are bombarded with incremental market news 24 hours a day whether you want it or not, including in text messages and pinging alerts demanding attention. Your portfolio is right there on your phone, in your pocket, begging to be checked at all times. App-Based Trading Along with my Greenlight app, I have a Fidelity app I am studiously ignoring. Google Trends shows search interest in “Fidelity app” popped right around the time of the first Covid market crash in March 2020 and has stayed elevated ever since. That was also the start of the golden age of the Robinhood trading app and its many competitors, some of which seem designed to give users a dopamine rush with every market twitch. Just as this relentless flow of information inspired people to FOMO-buy on the way up, it can make people panic-sell on the way down. As Barry Ritholtz, the host of Bloomberg Radio’s “Masters in Business” podcast, pointed out on Twitter, the meme-stonk fads fueled by Robinhood and the like are suffering even deeper losses than my son’s Vanguard S&P 500 ETF. With Bitcoin down 50%, the ARK Funds off 67% and NFTs nearly erased in value, no wonder everything feels terrible. Such spectacular flame-outs make everybody even antsier about checking their portfolios. But this also makes the advice to ignore them, or at least not panic about them, even more imperative. Although it may be harder than ever these days, maybe it will also be more rewarding than ever. *** Mark Gongloff is a Bloomberg Opinion editor and writer of the Opinion Today newsletter. A former managing editor of, he ran the HuffPost’s business and technology coverage and was a reporter and editor for the “Wall Street Journal.” *** (Image: Adobe Stock)

Greenlight Web Traffic

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Greenlight Rank

  • When was Greenlight founded?

    Greenlight was founded in 2014.

  • Where is Greenlight's headquarters?

    Greenlight's headquarters is located at 75 5th Street NW, Atlanta.

  • What is Greenlight's latest funding round?

    Greenlight's latest funding round is Series D.

  • How much did Greenlight raise?

    Greenlight raised a total of $556.5M.

  • Who are the investors of Greenlight?

    Investors of Greenlight include TTV Capital, Canapi Ventures, Wells Fargo Strategic Capital, Fin Venture Capital, Bond and 19 more.

  • Who are Greenlight's competitors?

    Competitors of Greenlight include Copper, UNest, Petal, Gimi, Wingocard and 10 more.

  • What products does Greenlight offer?

    Greenlight's products include Greenlight.

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