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leafagesalads.com

Founded Year

2013

Stage

Loan | Alive

Total Raised

$1.2M

Last Raised

$1M | 7 yrs ago

About Green Summit Group

Green Summit Group is focused on the online food services industry with its unique approach to brand curation. The company offers consumers a variety of culinary options, with all food made-to-order and then prepared and packaged within the Company's independently operated kitchens. The Company was built for the online world to deliver high caliber food to a growing base of customers who have high expectations for quality, presentation, convenience, and customization. Green Summit's stable of virtual restaurants includes 'Leafage (salads), Butcher Block (sandwiches). Maya Blue (Mexican), and Grind (a knock-off of the Meatball Shop).

Green Summit Group Headquarter Location

146 East 44th Street

New York, New York, 10174,

United States

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Latest Green Summit Group News

9 restaurants, 1 kitchen, no dining room — virtual restaurants open for online delivery - Chicago Tribune

Mar 26, 2018

9 restaurants, 1 kitchen, no dining room — virtual restaurants open for online delivery That's because the restaurants don't really exist, at least not in a bricks-and-mortar sense. Capitalizing on the growing trend of online food delivery, New York startup Green Summit Group has launched nine virtual restaurants from an anonymous Lakeview neighborhood storefront, churning out orders for customers on Grubhub. No tables, no chairs, no snooty hosts. Just a bustling kitchen and a steady stream of drivers picking up cleverly branded meals for a mostly millennial clientele, who may or may not know that Butcher Block, Milk Money and Leafage share the same address, chefs and owner. "I don't really think anybody cares," said Green Summit co-founder and CEO Peter Schatzberg, 40. "They just want really high-quality food." Peter Schatzberg, CEO of Green Summit, talks about the nine virtual restaurants he has opened from one storefront kitchen in Lakeview Peter Schatzberg, CEO of Green Summit, talks about the nine virtual restaurants he has opened from one storefront kitchen in Lakeview While pizza places have long had the largest slice of restaurant delivery sales, the advent of online ordering and third-party delivery services has broadened the market and bolstered demand. A 2016 study by Morgan Stanley found that online ordering accounted for more than a third of the $30 billion in annual delivery sales, with significant upside potential as chains begin to adopt the technology. Launched in 2013 with co-founder Todd Millman and $200,000 in seed money, Green Summit decided to cut out the dining room and tap directly into the restaurant delivery trend. Pioneering the virtual, or "ghost," restaurant concept, Schatzberg and his partner opened three kitchens in New York and a plethora of online brands. Schatzberg spent seven years at GE Capital before opening FreeFoods, an organic cafe in midtown Manhattan, in 2007. Millman has more than 20 years of food industry experience. Green Summit has raised $3.6 million since its launch and is projecting about $18 million in sales this year across all of its locations. The company is planning to expand into other markets and is pursuing its first round of institutional financing. Kristan Lieb / Chicago Tribune General manager Fabi Hernandez packs delivery orders on the left March 10, 2017, as cook Wendy Salgado makes a sandwich on the right. Hernandez calls out orders from nine virtual restaurants, which are put together by chefs on two different lines in the kitchen. Green Summit Group runs all the virtual restaurants out of one storefront in Chicago's Lakeview neighborhood. General manager Fabi Hernandez packs delivery orders on the left March 10, 2017, as cook Wendy Salgado makes a sandwich on the right. Hernandez calls out orders from nine virtual restaurants, which are put together by chefs on two different lines in the kitchen. Green Summit Group runs all the virtual restaurants out of one storefront in Chicago's Lakeview neighborhood. (Kristan Lieb / Chicago Tribune) "We're doing something right," Schatzberg said while overseeing his busy Chicago kitchen during a recent dinner service. "We still have a lot more locations to open, and two of our locations are only 2 months old." Schatzberg imported successful brands from New York, which he can add or drop with little fanfare or expense. His other virtual restaurants in Chicago include: Authentic, Blue Crown Wings, Melt 350, Bloodshot Nights, Mac Royale and F.I.S.H. Poke Bar. Offerings such as bacon cheeseburgers, barbecue brisket mac, and even avocado toast with bacon and cheese cut across different menus, but each brand evokes a unique cuisine with its own impulsive, app-ordering following. The 2,000-square-foot kitchen in the 3200 block of North Southport Avenue was formerly the short-lived home to the Burger Boss, a dine-in restaurant that opened in November 2013 and closed in January 2015. Nearly all of the available space has been converted to food preparation, where online orders print up adjacent to the station where the dish is made. What foods, drinks and dining experiences make up the fabric of Chicago? Throughout March, look for stories all over the Food & Dining section about the people, places and dishes that define our city. Here, we’ll be featuring at least one new essential Chicago food or drink experience each day — by month's end, there will be 35 in all. Check back daily; consider it your bucket list in the making. The front of the house, which in most restaurants is a dining room, bar and holding pen for hungry customers, is nothing more than a counter and narrow waiting area for Grubhub drivers and the occasional curious passerby. "It's well-lit and the windows are wide open, and customers are welcome to walk in," Schatzberg said. "But they can't place an order there; they have to place an order through the app. I don't go out of my way to attract people into the store to wander in and distract the staff from focusing on delivery." The majority of the restaurant industry's $500 billion in annual sales still comes from dine-in customers, but the delivery segment is poised for explosive growth, said Darren Tristano, president of Technomic, a Chicago-based food industry consultancy. Tristano pegs the current delivery market at closer to 10 percent of overall sales and said the virtual restaurant is a timely concept. "We're seeing so much food now being delivered through third party and this trend kind of taking America by storm that creating a retail food service delivery concept certainly can work," Tristano said. Not having a dining room can be an advantage for virtual restaurants, avoiding all of the service-related aspects that can go wrong inside a traditional restaurant, he said. Tristano said the biggest challenge for Green Summit will be competition, both from other virtual restaurateurs and from the bricks-and-mortar variety. "I think, over time, they'll recognize the value of these types of establishments and more people will jump into it," he said. Schatzberg said his first Chicago location is already "a winner," with more than $80,000 in sales in his third full month. He has signed a lease and is planning to open a second location in the Streeterville neighborhood in the third quarter. Schatzberg is looking to open virtual restaurants next year in London, Houston and Colorado, the latter of which he said is a target primarily because its legalization of marijuana makes it fertile ground for online food delivery. "We're focused on Colorado because states where marijuana is legal are seeing significant growth in delivery," Schatzberg said. rchannick@chicagotribune.com

  • When was Green Summit Group founded?

    Green Summit Group was founded in 2013.

  • Where is Green Summit Group's headquarters?

    Green Summit Group's headquarters is located at 146 East 44th Street, New York.

  • What is Green Summit Group's latest funding round?

    Green Summit Group's latest funding round is Loan.

  • How much did Green Summit Group raise?

    Green Summit Group raised a total of $1.2M.

  • Who are the investors of Green Summit Group?

    Investors of Green Summit Group include Seamless.

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