Jan 26, 2022

European car and van rental company Green Motion has confirmed the signing of a new franchisee in Portugal. The MCoutinho Group has verified that it has purchased Green Motion’s Master Country Franchise as part of its strategy to evolve into mobility service provision. The MCoutinho Group is one of Portugal’s largest automotive retailers, representing brands such as Stellantis, Renault, Ford, Seat, Mercedes Benz, BMW and JLR (Jaguar Land Rover). “Portugal is a major market for us” In a press release, Green Motion founder and CEO Richard Lowden said: "The signing of our Master Franchise for Portugal represents another major move in the development of our brand across Europe, with Portugal representing a major market for us, especially from a source-U.K. perspective. We are incredibly privileged that we are able to partner with MCoutinho Group and are thoroughly looking forward to working with Paulo and his team." Paulo Pereira, mobility manager for MCoutinho Group, added: "Partnering with Green Motion was a natural choice as we evolve the mobility services provided to our growing customer base, with our focus on the environment and technology completely aligned. We are looking forward to firmly putting the Green Motion brand on the map in Portugal and providing the full range of mobility services to our international and domestic customers." The addition of Portugal brings the tally of Green Motion franchises to 54 countries and 550 locations. Image courtesy of Green Motion Authored by: Alison Pittaway