About Gravy Analytics
Gravy Analytics delivers location intelligence to advertisers and brands. It's technology verifies consumer attendance at places and events, providing insight into consumer activities and interests. It was formerly known as timeRAZOR. It was founded in 2011 and is based in Dulles, Virginia. In November 2023, Gravy Analytics merged with Unacast.
ESPs containing Gravy Analytics
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The offline behavior tracking market uses technology such as computer vision, sensor tech, and artificial intelligence to track and analyze customer behavior in physical stores. This data can be used to optimize inventory management, reduce costs, enhance the customer experience, and drive growth. The market is driven by the need for retailers to stay ahead of the curve in a highly competitive ind…
Gravy Analytics's Products & Differentiators
Gravy Data-as-a-Service (DaaS)
Cleansed data sets built on privacy-friendly mobile location data. Gravy DaaS delivers observations, verified visits, consumer personas, and consumer market trend data to leading companies looking to use location intelligence in a wide range of industry-specific applications. DaaS products are offered with flexible delivery, including fast access via APIs.
Research containing Gravy Analytics
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Gravy Analytics in 2 CB Insights research briefs, most recently on Aug 14, 2023.
Expert Collections containing Gravy Analytics
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Gravy Analytics is included in 3 Expert Collections, including Store tech (In-store retail tech).
Store tech (In-store retail tech)
Companies that make tech solutions to enable brick-and-mortar retail store operations.
Targeted Marketing Tech
This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.
Retail Media Networks
Tech companies helping retailers build and operate retail media networks. Includes solutions like demand-side platforms, AI-generated content, digital shelf displays, and more.
Gravy Analytics Patents
Gravy Analytics has filed 1 patent.
Data management, Database management systems, Wireless locating, Machine learning, Global Positioning System
Data management, Database management systems, Wireless locating, Machine learning, Global Positioning System
Latest Gravy Analytics News
Aug 16, 2023
News provided by Share this article Share toX The company's Q2 Consumer Foot Traffic Trends Report highlights how consumers are frequenting discount stores, historical sites for free entertainment and restaurants serving inexpensive fare ASHBURN, Va., Aug. 16, 2023 /PRNewswire/ -- Gravy Analytics , the leading provider of enterprise location intelligence, today released its Q2 Consumer Foot Traffic Trends Report , which analyzed foot traffic data across a variety of locations from Q2 2022 to Q2 2023 to see how consumer behavior has changed across industries. The report found that foot traffic to many place categories – with the exception of shopping – experienced sharp declines, likely due to the price of goods remaining high even as inflation slows. The data indicates consumers are being highly selective when it comes to spending, often prioritizing less expensive places to buy necessities like food and clothing. With premium prices across many industries, consumers look to save where they can Gravy's latest report reveals consumers are continuing to carefully consider where they spend money, placing an emphasis on lower cost options across categories. Foot traffic to the shopping category as a whole increased 2% in Q2 2023 compared to the same period last year. Seeing the largest increases in foot traffic in this category during Q2 2023 were arts and crafts supply stores (+27%), jewelry stores (+22%) and discount/dollar stores (+20%). All discount/dollar store brands analyzed exhibited strong increases in visits, with Five Below leading with a 63% increase in foot traffic during Q2 2023. Even with the foot traffic growth experienced by discount stores, the increase in traffic to arts and crafts supply stores and jewelry stores shows there is promise for more discretionary spending among consumers. Shopping wasn't the only category to see consumers select cheaper options. Visits to most places in the entertainment category decreased significantly, including arenas (-56%), casinos (-45%) and movie theaters (-40%). The one exception was historical sites, a usually low/no-cost option which saw a 24% increase in foot traffic during Q2 2023 compared to Q2 2022. Restaurants also saw this trend continue as those serving inexpensive fare, including ice cream shops (+32%), fast food restaurants (+15%) and donut shops (+9%) outperformed those with more traditional dining experiences, like family style restaurants (-21%) and buffets (-20%) which saw declines in foot traffic during Q2 2023. "Insights from the Q2 2023 report indicate that higher prices and economic uncertainty are still greatly impacting where consumers go to spend their money, whether on staple items or fun activities and luxury purchases," said Jeff White, founder and CEO of Gravy Analytics. "However, while many places experienced less foot traffic, others surged like ice cream shops and arts and crafts stores, signaling a consumer interest in discretionary spending when the price is right." Travel remains low with higher costs disengaging consumers Similar to the beginning of this year, the accommodations and transportation categories continue to take a hit, with foot traffic decreasing 50% and 33%, respectively, in Q2 2023 compared to the same period last year. Within the accommodations category, hotels experienced the sharpest decline at -53%. Motels (-45%), destination resorts (-39%), inns (-35%) and golf resorts (-12%) also saw foot traffic fall. Gravy's report also revealed that foot traffic in the transportation category suffered during Q2 2023 amid higher ticket costs, especially for airports (-42%) and train stations (-29%) that both experienced steep declines. Less drastically, rental car locations saw a 9% decrease in foot traffic suggesting that consumers may be opting for road trips instead. Predictions for Q3 2023 "Based on our findings, consumers are tired of paying premium prices on necessity items like food and clothing, and are taking their business to discount stores and retailers that sell these items at a lower price point," said White. "With consumers putting a renewed focus on low-cost items, we predict that last-minute deals on hotels, vacation rentals and flights will help spark leisure travel this fall and bring more foot traffic to businesses in the accommodations and transportation categories." About Gravy Analytics Where people go and why tells the story of our world. Founded in 2011, Gravy Analytics is the enterprise location technology company providing actionable intelligence to businesses. Using its patented technology, the company brings data about people, places, and events together to understand human mobility, helping companies enhance their sales and marketing strategies and optimize business operations. Today, the company's intelligence powers leading-edge solutions for a wide range of industries—from advertising to market research, financial services to supply chain risk management—that rely on knowing how people, products, and materials move throughout the world. For more information, please visit www.gravyanalytics.com . Media Contact
Gravy Analytics Frequently Asked Questions (FAQ)
When was Gravy Analytics founded?
Gravy Analytics was founded in 2011.
Where is Gravy Analytics's headquarters?
Gravy Analytics's headquarters is located at 45610 Woodland Road, Dulles.
What is Gravy Analytics's latest funding round?
Gravy Analytics's latest funding round is Merger.
How much did Gravy Analytics raise?
Gravy Analytics raised a total of $49.21M.
Who are the investors of Gravy Analytics?
Investors of Gravy Analytics include Unacast, Espresso Capital, Gaspar Global Ventures, Paycheck Protection Program, Spring Lake Equity Partners and 8 more.
Who are Gravy Analytics's competitors?
Competitors of Gravy Analytics include Olvin and 8 more.
What products does Gravy Analytics offer?
Gravy Analytics's products include Gravy Data-as-a-Service (DaaS) and 2 more.
Who are Gravy Analytics's customers?
Customers of Gravy Analytics include Tavistock Development Group and ['Unknown'].
Compare Gravy Analytics to Competitors
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Cuebiq is a company that focuses on offline intelligence and measurement, operating within the data analytics and marketing sectors. The company offers services that help brands and agencies understand consumer behavior and measure the impact of their advertising efforts, primarily through the analysis of human mobility and visitation patterns. Cuebiq primarily serves sectors such as marketing and advertising, retail, and technology. It is based in New York, New York.
Unacast focuses on location intelligence within the data industry. The company offers services that provide insights into foot traffic patterns, demographic information, and migration analyses, helping clients make data-driven decisions. Unacast primarily serves sectors such as retail, real estate, financial services, and government. It was founded in 2014 and is based in Cos Cob, Connecticut.
Placer.ai specializes in location intelligence and foot traffic data analytics. The company provides services that allow businesses to generate insights into any property, helping them understand the factors that drive success. Its services are primarily used by professionals in retail, commercial real estate, hospitality, and economic development sectors. It offers its solutions to retailers, municipalities, shopping centers, and more. It was founded in 2016 and is based in Santa Cruz, California.
Foursquare is a company in the geospatial technology sector, focusing on location intelligence. The company offers a cloud-based platform that helps businesses understand locations and human mobility, enabling them to make smarter decisions and create more engaging customer experiences. Foursquare's services are primarily used by enterprises across various sectors to derive value from location intelligence. It was founded in 2009 and is based in New York, New York.
SafeGraph collects and analyzes data about physical places. It uses this data to create a map of the physical world. The company's map includes information about the location of places, the type of place, and the number of people who visit each place. The company's data helps businesses to understand customer behavior, track foot traffic, plan marketing campaigns, and more. It was founded in 2016 and is based in Denver, Colorado.