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With the variety of bombs in The Witcher 3, it can be confusing to learn how to use them all. Here's how to use each kind! The Witcher 3 Next Gen Update Information
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The Witcher 3: Wild Hunt is well known for its wealth of amazing content, from the size of the world, to the huge number of items Geralt can discover and craft. Aside from being a master monster hunter, it turns out he is also something of a master craftsman. This certainly works in his favor, as there is a staggeringly high number of craftable items in The Witcher 3. Some of the most valuable items that Geralt can craft are his throwable bombs. With a wide range of applications, these weapons remain important throughout the entire game. And with multiple tiers of upgrades on top of the base item, completing the full list of every available bomb will keep Geralt busy for quite some time. This guide will provide players with a comprehensive list of everything required to both craft and upgrade all bombs in The Witcher 3. Updated by Christopher Norman Worcester on May 9, 2023: With the release of the next-gen update, we've added a comprehensive list of materials required to craft and upgrade each bomb, as well as a basic explanation of their uses. 10 How to Craft and Upgrade Bombs in The Witcher 3
Geralt will begin his journey in The Witcher 3 with two bomb types ready to be crafted: Samum and Grapeshot. These will be enough to begin the journey, but represent a tiny fraction of what's available. To craft bombs, Geralt must wait until he is free to roam White Orchard. Once there, he can access the Alchemy section from the pause menu. This section represents the items that Geralt can craft on his own, as opposed to weapons and armor, which must be taken to the blacksmith and armorer, respectively. This will include things like Witcher 3's decoctions and potions, as well as bombs. Other than the Grapeshot and Samum, Geralt will have to find or buy the base and upgrade manuscripts for every bomb. The fastest route to collecting all manuscripts is to simply buy them. There are a select few Herbalists and Alchemy Supply merchants that carry many of the manuscripts. It is also possible to find manuscripts through exploration, but many of them are randomly assigned to chests on each playthrough. Any manuscript that is likely to be in a single, specific area will be noted in its corresponding section. Once Geralt acquires a manuscript, he can craft it in the Alchemy section . Bombs only have to be crafted once. After that, meditating will automatically refill all charges of every bomb. Many of the Superior quality upgrades are available for purchase at Gremist's Alchemy Supply in Gedyneith. Geralt will need to complete his side quest before he'll agree to sell his wares. 9 How to Use Bombs in The Witcher 3
Bombs can be extremely powerful tools in The Witcher 3. The key to knowing exactly how to use them lies in the pages of Geralt's trusty bestiary. Once Geralt kills a beast, it will be added to the list, and included with that will be all of its vulnerabilities. Geralt can use this information to try and guess exactly what other monsters may be vulnerable to. And remember, if a beast is vulnerable to the base version of a bomb, it will be vulnerable to all versions of it. 2 Images
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Equipping a desired bomb has become incredibly easy with the next-gen update. Go to the inventory and select a bomb to equip from the 'Oils, Potions, Bombs' section. Once it is equipped, pull up Geralt's weapon/sign wheel by holding L1/Left Bumper. The equipped bomb should show up at the 5 o'clock position. While holding the wheel open, hover over the bomb and use the d-pad to cycle through all available bombs. When Geralt has the desired bomb selected, he can press R1/Right Bumper to throw at a locked target. Or, he can hold R1/Right Bumper to bring up a reticle and aim for himself. With this, Geralt is free to use his bombs whenever he chooses. 8 Grapeshot
Although the Grapeshot is one of the earliest bombs Geralt will get his hands on, it will remain a viable tool throughout his time on the path. This bomb can be used in practically any combat encounter where physical damage is relevant. The Grapeshot is one of a few bombs that can be used to destroy monster nests. Bomb
Enhanced Upgrade Diagram:
Purchase: Geralt can purchase the diagram from Otto Bamber at the Herbalist's Hut located across the river from Oxenfurt's Novigrad Gate. Superior Upgrade Manuscript:
Purchase: Gremist is a druid living on Skellige . Geralt must complete a side-quest before gaining access to his wares, but once he does, he can buy several superior bomb upgrade diagrams. He is found at Gedyneith. Loot: This diagram is one of the infamous 'random chest' diagrams, and as such cannot be reliably labeled as being located at any one location. If trying to find it quickly, it is likely better to purchase the diagram from Gremist. 7 Samum
Samum is the second starting bomb, and can be used to temporarily blind enemies. Samum is particularly useful against enemies with eye-related attacks, like the Fiend. Be careful, however, as Geralt can blind himself if he's too close to the explosion. Like the Grapeshot, this bomb will also clear monster nests. Bomb
Loot: Randomly assigned chests. Purchase: N/A
Loot: It is sometimes possible to find this manuscript in the Clan Tordarroch Forge cave, where the 'Master Armorers' quest takes Geralt. However, it has been reported by some players that this is not the case. It is likely a possible random location, and therefore not always accurate. There are several reported locations of this nature, including: behind a breakable wall in the Von Everic Family Crypt, the Arkstone Castle Ruins during "A Dark Legacy," or in the Ancient Crypt on Ard Skellig. 3 Dimeritium Bomb
Dimeritium Bombs have the ability to block the use of magic, making them incredibly useful against any enemy that wields magic-infused attacks. The bomb releases a cloud of small dimeritium shards, temporarily affecting anything in its blast. These bombs are used to close the portals created by the Wild Hunt minions. Given their nature, Dimeritium Bombs will not destroy monster nests. Bomb

The Witcher 3: All Bombs (& How To Use Them)

A podcast interview withJohn SnyderCo-FounderGrapeshotKeyword blocklists are blunt instruments, and yet they persist in programmatic media buying. For a brand to use global keyword blocklists without considering the specific domain or campaign parameters is “most inappropriate,” says contextual advertising pioneer John Snyder on this week’s episode of AdExchanger Talks. Snyder is the former CEO of... Continue reading »
The post Context Is Having Its Moment (But It’s Always Been King), With Grapeshot Co-Founder John Snyder appeared first on AdExchanger.

Context Is Having Its Moment (But It’s Always Been King), With Grapeshot Co-Founder John Snyder

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John Snyder, co-founder of contextual targeting provider, Grapeshot, has joined next-generation contextual AI specialist Illuma Technology as a shareholder and active investor. Snyder built Grapeshot from a start-up in Cambridge, UK, in 2006, into a global adtech data provider, which he sold to the Oracle Corporation in 2018. “GDPR has had a profound impact on the adtech market since 2018 when we sold Grapeshot,” said Snyder. “The market has witnessed an ever-increasing swing towards more contextual methods for reaching audiences, away from third-party cookies and stale behavioural data which has no GDPR rights.”
Snyder was attracted to Illuma’s unique contextual recommendation engine which continuously adapts contextual placements during live campaigns, to simultaneously deliver scale, relevance, and performance. “Over many years of research, Illuma has found a way to use contextual signals from live campaigns to power audience expansion without needing cookies or identifiers,” Snyder said. “This gives traders the power to scale campaigns without compromising audience relevance.”
“It’s this evolution; this hybrid way of bringing reliable, behavioural data into the equation using only contextual inputs that is a major step change, as it simultaneously solves some of the addressability challenge and acts as an alternative identifier in a world that’s moving away from cookies. “The gap left by third-party cookies in the wake of GDPR brings huge opportunities for a pioneer like Illuma who can automatically define audiences using contextual signals only, at scale and without privacy issues. “I am excited to draw upon my own experience of growing Grapeshot from start-up to acquisition to help Illuma bring this next-generation capability to market; both as an active investor and as a champion of contextual and its power to deliver greater campaign performance.”
Illuma Technology was founded in London in 2016 by Peter Mason and a team of data academics, and its proprietary AI-contextual technology has been quickly adopted by global brands looking to boost reach, relevance, and performance, without using cookies. John Snyder and Illuma founder, Peter Mason, have crossed paths briefly before when Grapeshot was in its infancy. “I vividly recall the experiments Peter and I did with real time bidding protocols on Admeld before it was acquired by Google,” said Snyder. Peter Mason added: “John was an early pioneer of contextual advertising, and our shared passion for context goes back a long way. His expertise is second-to-none and we’re excited to have his support as Illuma expands.”

Grapeshot Founder and ‘Pioneer’ of Contextual Advertising John Snyder joins British Adtech firm Illuma Technology

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Grapeshot Founder and ‘Pioneer’ of Contextual Advertising John Snyder Joins Illuma Technology
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John Snyder, co-founder of contextual targeting provider, Grapeshot, has joined next-generation contextual-AI specialist Illuma Technology as a shareholder and active investor. Snyder built Grapeshot from a start-up in Cambridge, UK, in 2006, into a global adtech data provider, which he sold to the Oracle Corporation in 2018. “GDPR has had a profound impact on the adtech market since 2018 when we sold Grapeshot,” said Snyder. “The market has witnessed an ever-increasing swing towards more contextual methods for reaching audiences, away from third-party cookies and stale behavioural data which has no GDPR rights.”
Snyder was attracted to Illuma’s unique contextual recommendation engine which continuously adapts contextual placements during live campaigns, to simultaneously deliver scale, relevance, and performance. “Over many years of research, Illuma has found a way to use contextual signals from live campaigns to power audience expansion without needing cookies or identifiers,” Snyder said. “This gives traders the power to scale campaigns without compromising audience relevance.”
“It’s this evolution; this hybrid way of bringing reliable, behavioural data into the equation using only contextual inputs that is a major step change, as it simultaneously solves some of the addressability challenge and acts as an alternative identifier in a world that’s moving away from cookies. “The gap left by third-party cookies in the wake of GDPR brings huge opportunities for a pioneer like Illuma who can automatically define audiences using contextual signals only, at scale and without privacy issues. “I am excited to draw upon my own experience of growing Grapeshot from start-up to acquisition to help Illuma bring this next-generation capability to market; both as an active investor and as a champion of contextual and its power to deliver greater campaign performance.”
Illuma Technology was founded in London in 2016 by Peter Mason and a team of data academics, and its proprietary AI-contextual technology has been quickly adopted by global brands looking to boost reach, relevance, and performance, without using cookies. John Snyder and Illuma founder, Peter Mason, have crossed paths briefly before when Grapeshot was in its infancy. “I vividly recall the experiments Peter and I did with real time bidding protocols on Admeld before it was acquired by Google,” said Snyder. Peter Mason added: “John was an early pioneer of contextual advertising, and our shared passion for context goes back a long way. His expertise is second-to-none and we’re excited to have his support as Illuma expands.”

Grapeshot Founder and ‘Pioneer’ of Contextual Advertising John Snyder Joins Illuma Technology

Oracle has bought lots of stuff. The company’s run of acquisitions of the past several years (BlueKai, Datalogix, AddThis, Crosswise, Grapeshot, Moat and others) remains one of the wildest ad tech M&A sprees in memory, rivaling AOL under Tim Armstrong and Google circa 2006-2011 (DoubleClick, Invite Media, Admeld). So, how many of Oracle’s once shiny toys are still in use? All of them, according to EVP Rob Tarkoff, Oracle’s guy in charge of Oracle CX Cloud and Oracle Data Cloud. “All of the acquisitions that we’ve done in the Oracle Data Cloud are contributing to the solutions that we’re building today. While there may have been elements of BlueKai and Datalogix that were based on third-party cookie sync technology, there also are elements that are not,” according to Tarkoff. Those examples include the company’s registration-based and mobile-based identification models, which Oracle is exploring how to turn into its own product. “Our identity graph was always something at Oracle Data Cloud that we really just used to power our audiences,” Tarkoff says. “We never thought of it as an independent offering. As the world around identity is so rapidly changing, we’re realizing we have some hidden gems that don’t rely on cookie-based identifiers. Within that are contributions from our BlueKai acquisitions, contributions from Crosswise and other elements that are helping us think about how to build an identity spine that’s useful in what is increasingly a first-party addressable world. We’re using a lot of ad tech to help fuel that transition.”
Also in this episode: the new contextual, CDP mania, COVID silver linings.

In A Year Of Data Disruption, Oracle Places Its Bets

Tremor Video, now rebranded as Nexxen, is a company that operates in the advertising technology sector. The company provides an end-to-end, video-first advertising technology platform that supports planning, activation, and optimization for omnichannel campaigns. It primarily serves the advertising industry with its unique demand-side technology, data, and dynamic creative solutions. It was founded in 2005 and is based in New York, New York.

Tremor Video

`` Grapeshot applauds Tremor Video DSP 's commitment to offering brand safety across all available supply , '' said Ryan McBride , VP , Platform Partnerships for Grapeshot .

Tremor Video DSP Becomes First Video DSP to Mandate Brand Safety for Advertisers

` Grapeshot applauds Tremor Video 's commitment to offering brand safety across all available supply , ' said Ryan McBride , VP , Platform Partnerships for Grapeshot .

Tremor Video Partners with Grapeshot, Becomes First Video DSP to Mandate Only Brand Safe Supply is Served for Advertisers – Tremor Video

Choozle is a company that focuses on digital advertising. It offers a software platform that uses detailed consumer data to power programmatic advertising campaigns across various mediums such as display, video, mobile, audio, and connected tv, all from a single, intuitive interface. The company primarily serves agencies and brands in the digital media industry. It was founded in 2012 and is based in Denver, Colorado.

Choozle

Choozle , a self-serve programmatic advertising platform , in partnership with Grapeshot , the Contextual Intelligence platform , announced the release of a contextual keyword targeting tool to use within campaigns on the Choozle platform .

Choozle Partners with Grapeshot to Unveil Contextual Keyword Capabilities for Search Advertising

MediaMath provides across-exchange advertising management services. It offers solutions for engineering, analytics, business process automation, technology integration, and product customization. The company was founded in 2007 and is based in New York, New York. In June 2023, MediaMath filed for bankruptcy.

MediaMath

Tout is a social media platform that allows users to shoot 15-second video status updates via smartphones and webcams. Touts are shared real-time and automatically to Tout.com, Twitter, Facebook, SMS and email contacts. Through Tout's reply feature, users can engage in Tout conversations.

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Grapeshot is a software technology company. It uses advanced Information retrieval techniques developed at Cambridge University. It uses advanced probabilistic algorithms to assess the relative significance of keywords in pages. It was founded in 2006 and is based in New York, New York. In April 2018, Grapeshot was acquired by Oracle.

Name	Work History	Title	Status
John H Snyder		Chief Executive Officer	Current
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