May 27, 2023

May 26, 2023 Like everything else in the business world, content marketing is constantly evolving. As trends come and go or transform into best practices, you need to stay on top of what’s popular to stand out from the competition, especially in today’s digital environment. In this guide, we’ll break down the top trends to look for in 2023 so you can stay ahead of the curve. Video and interactive content Video is here to stay! TikTok has dominated the scene in 2020, bringing the world into well-curated algorithmic bliss (plus a few unexpected dance trends). In July 2021, Instagram’s response to its powerful competitor was to incentivize its creators with bonuses for posting video content instead of photos. This has changed consumer behavior, with audiences now willing to watch their favorite brands and creators post engaging video content. Interactive content is a basic element of a good marketing strategy. Everything from Instagram polls to giveaways to newsletter subscribers can help increase your engagement and build a loyal following. What this means for your static content is that you should find ways to infuse it with elements of interactivity, such as embedding videos or calls to action. The democratization of design With the widespread success of user-friendly creation tools like Canva, graphic design is more accessible and easier to use than ever before. Even those who don’t consider themselves designers can create stunning designs from pre-made templates. Issuu allows users to improve their content after creation. In addition to seamless integration with Canva -if in InDesign , built-in features like articles and social media posts offer ways to generate complementary assets without the need for additional work. 2023 is your year if you want to create aesthetically pleasing content for every platform. AI and automation Our reliance on automation and artificial intelligence (AI) is increasing and is predicted to continue to grow. From editing tools like Grammarly to chatbots like ChatFuel , companies of all sizes and industries are embracing AI marketing tools. Automation is increasing with AMP builders and auto-completion features in tools like Google Docs, and this trend will continue to grow. This type of smart technology helps companies automate their decisions, saving valuable time for strategy, team building and innovative growth hacking sessions. Reliance on data From the shift towards short-form content like videos and the trend towards automation, content marketing is evolving like never before towards data and innovation. Being able to read your data will help you improve your content quarter after quarter by learning from how your content performs on different platforms. With so much content and continuous optimization algorithms to compete with, this will be an important year for tools to help content marketers understand their performance and make data-driven decisions. E-commerce continues to evolve A Morgan Stanley report estimates that e-commerce could be responsible for 31% of all retail sales in the US by 2026. This trend doesn’t just apply to e-commerce websites; social media shopping like Instagram Shopping as well as live events like Posh Shows already Poshmark-u and The Drop on Amazon, helped mainstream audiences shop across multiple platforms. Limited-time releases and limited-access promotions create a sense of urgency among consumers to increase sales. If you are a brand that sells a product or service and you have not yet built your e-commerce strategy, there has never been a better time to start and expand your digital sales or publish shopping catalogs. Blogging and long form content Blogs and long-form content will be important in 2023. As a content marketing tool, long-form content is invaluable as a passive way to increase traffic through SEO optimization and high-quality research. Reports, white papers, and long-form articles have the most impact. Research and writing will take more time, but the results speak for themselves. In the Content Marketing Institute’s 2021 report, 48% of respondents said research reports produced the best results in their marketing efforts. Creators should aim to build a library of evergreen content in these formats. The investment is small compared to the potential return through curious traffic landing on your content and diving into your products and services. Humanization of brands The last decade has seen a shift from glossy ads and formal language in marketing materials to a warmer, more conversational tone. Every year, marketing moves further away from the one-way style of communication that content has had in the past and aims to invite its consumers into a conversation. Simply put: brands are becoming more human. Somewhere between AI optimization and getting lost in the metaverse, we expect an element of humanity from our content marketing. For years we have seen this on Twitter-u with brands like Wendy’s getting cheeky with their followers in replies or Burger King that jumps in with memes and viral trends. Target often uses its social media accounts to connect customers with products in the same way a friend might drop in suggestions in a group chat. Additionally, there is an expectation of a more customized experience. Make sure your content has the same tone and style – one that fits your brand and resonates with your audience. Virtual reality and the Metaverse From Meta’s sudden name change instead Facebook in late 2021 and their subsequent elaborate campaigns with everything from TV commercials to social media influencer partnerships, all seem to be focused on virtual reality. We’ve all seen the push to jump into virtual reality, or the metaverse, as some would like to call it. You might even have a VR headset tucked away in your closet right now, ready to debut to eager audiences this Christmas. It cannot be denied that people have embraced the idea of ​​a virtual world filled with entertainment. Some theorized that this would emerge after several years of global confinement and isolation. The momentum of people jumping into the metaverse was palpable. Some analysts predict that the metaverse market will reach $800 billion by 2024. Certainly, this buzz has plenty of support to become the new hybrid reality for us all. However, many also speculate that this will not be our bridge to a futuristic life. While there’s a lot of money to be made in this foray into VR, it could also be an expensive sink with minimal returns in the long run. Many will remember that this is not the first time that technology is behind the idea of ​​virtual reality. Digital fatigue continues Digital fatigue, sometimes called content or format fatigue, may not sound like a positive content marketing trend, but it’s an important one nonetheless. The best content marketers are aware of where their target audience is and how that audience will respond. Another result of the last few years is that most people spend a lot of time focusing on screens and consuming content of all kinds. In Twillio’s 2022 report, 40% of global consumers say they have experienced digital fatigue in the past 30 days. The good news is that the answer is that it won’t stop creating content. You should be more intentional about the type of content you create and how you use it. Remember that your audience might be less interested in watching long webinars or skimming daily marketing emails. To keep your audience happy, it’s never been more important that your content is fast, engaging, and full of content. Focus on improving UX and UI User experience has always been important, but consumers have more expectations about what it looks like than ever before. This applies to the functionality of apps and websites, but your user experience doesn’t stop there; it is equally important to consider the quality of the end-to-end reading experience. How are they discovering your content? How easily can they access it? And how well can it be viewed on any device? Good content makes it easier for your audience to successfully navigate your website or app, and platforms that offer a poor reading experience will not perform well. was last modified: by