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grailed.com

Founded Year

2013

Stage

Series B | Alive

Total Raised

$76.59M

Last Raised

$60M | 8 mos ago

Mosaic Score

+60 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Grailed

Grailed is in the business of spreading high-quality men's clothing by making it affordable for everyone. The company's clothes come exclusively from the closets of fashion-conscious individuals offering a curated selection of clothing at around 50% off retail.

Grailed Headquarter Location

155 Wooster Street, Floor 8

New York, New York, 10012,

United States

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Expert Collections containing Grailed

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Grailed is included in 1 Expert Collection, including E-Commerce.

E

E-Commerce

9,319 items

Latest Grailed News

Clothing Is Content Now

Apr 14, 2022

For many consumers, the endless feed of new styles offered by online retailers like Shein, The RealReal and Grailed is as much about entertainment as shopping. Either way, they’re hooked. For many consumers, the endless feed of new styles offered by online retailers like Shein, The RealReal and Grailed is as much about entertainment as shopping. (Getty Images) By Some shopping experiences are more addictive than others. The age-old ways brands have drawn shoppers back to their sites and apps is with email prompts, promotions and, most importantly, new stuff people will want to buy. Fast fashion was built on this operating model, and it’s a key ingredient of some of the most-addictive shopping experiences. The poster child for this approach today is Shein, which regularly uploads thousands of new items daily . But this sort of hook isn’t only found at Shein or even just in fast fashion. Resale sites and apps like The RealReal, Grailed, Poshmark and others have a similar appeal. Theirs is a slower but nonetheless steady stream of novel items to browse — multiple times a day for some users. These disparate clothing feeds aren’t far off from the social-media feeds that draw us back several times a day. It’s like cute dog pictures, but fashion. It’s clothing as content. And brands are just getting started. The idea of using new arrivals to regularly draw shoppers back isn’t, of course, new in itself. Late in the 1600s, Louis XIV mandated textile makers produce new designs twice a year, effectively creating our modern fashion seasons and spurring consumption by the rich as they shopped to keep up with seasonally changing styles. A little more recently, Zara-owner Inditex gained fame for delivering collections to stores twice a week so there was always a reason to wander in. Fast fashion keeps getting faster, more consumers are buying clothes online and they’re increasingly doing so through handheld computers we call smartphones that allow them to shop whenever and wherever they like. I wrote about these shifts in 2015 , and from what I can tell, they’ve only accelerated since. Business models, supply chains and user experiences have been optimised to make retailers faster, more efficient and more engaging to shoppers, often through the use of technology. That could be anything from a digitally integrated supply chain that lets a brand rapidly respond to trends surfacing on social media or AI that allows it to personalise what the user sees so they’re only served items they’ll like. The boom in online resale has added a curious dimension to the situation, since buying used is arguably one of the more effective ways to counter fashion’s overproduction. But resale sites can still tap into the desire to see new items all the time. I buy most of my clothing used — and find myself checking a few different sites on a regular basis. There’s always fresh inventory, and because there’s typically only one of each item available, with occasional deals to be had, it produces the feel of a treasure hunt. (Grailed, a men’s resale site, told me for another story I wrote in 2016 that users will check it first thing in the morning when they wake up.) Non-tech trends are contributing. Drops and collaborations provide a regular drip of hyped goods and fashion’s pop-culture appeal has only broadened, fuelling the appetite for clothing. The result is more shopping sites and apps you can visit daily, or sometimes repeatedly in a day, from your couch or wherever you are. It’s much like scrolling through Instagram, and just looking at the clothes — to relax, to avoid work, to kill time during commercials — is almost as good as buying them. More than just physical products, they’re digital media too. To read more from BoF’s Technology Correspondent Marc Bain, sign up for our Weekly Technology Briefing out every Thursday, exploring how blockchain, AI, 3D, extended reality and other innovations will change how fashion businesses design, manufacture, distribute, market, sell and resell their products. For more on technology, be sure not to miss the BoF Professional Summit: New Frontiers in Fashion and Technology on Wednesday, May 4 2022. Full access to the livestream is included with your BoF Professional Membership. See all comments

Grailed Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Grailed Rank

  • When was Grailed founded?

    Grailed was founded in 2013.

  • Where is Grailed's headquarters?

    Grailed's headquarters is located at 155 Wooster Street, Floor 8, New York.

  • What is Grailed's latest funding round?

    Grailed's latest funding round is Series B.

  • How much did Grailed raise?

    Grailed raised a total of $76.59M.

  • Who are Grailed's competitors?

    Competitors of Grailed include GOAT and 4 more.

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