GOTRIbal is building a platform that personalizes both the connections and content people receive as they search for how to live, and maintain, an active lifestyle. Women spend 10-12 hours in social networks discussing health & fitness & people have created 6500 meet ups to find others who share their healthy fitness pursuits.Research shows that if a person you call a friend becomes obese, your chances of becoming obese are 57%. Among mutual friends, the effect is even stronger, with the risk tripling to 171%. For the user, GOTRIbals app delivers them a simple & location-based way to find others like them by minimizing the search. It gives people personalized introductions, rewards, and content that is uniquely relevant to their lifestyle and needs.For gyms and event organizers, it offers them a way to capture more revenue by addressing a pain point many participants have when they sign up - finding someone else who shares their fitness pursuits, ability & lifestyle.