GorillaAd Agency

Aug 17, 2015

Disruptive agency fee change to provide free discovery to new clients starts in New York City by local agency. NEW YORK - Aug. 17, 2015 - PRLog -- GorillaAd Agency Inc. introduces a new policy to provide free discovery process to any new clients with a budget over $100,000. This policy reflects a new initiative offered solely by GorillaAd, which eliminates a primary cost associated with agency turnover. No longer will clients feel trapped to stay with their current agency because of cost associated with the re-education process. This change in structure is part of a movement with in the marketing and advertising industry to offer non-traditional incentives in pricing model. With the digital agency (hourly) rate ranging from $125 - $750, companies are hesitant to replace their current agency even if it is underperforming. GorillaAd is changing that landscape. Traditionally, agencies charge their clients up to 35% (of the entire fee) for education and discovery. Our new policy can reduce the typical clients’ fee by as much as 20%. It is important to note that this critical portion of the client engagement is not being abolished. On the contrary, the agency believes that this will help the staff better engage and focus on research and analytics by incorporating it into everything they do. GorillaAd believes that this holistic pricing approach will actually help to grow our core digital business, while saving the client money and time. “The current Industry pricing model for clients is unsustainable, and we are excited to offer this disruptive pricing model. For the most part clients are constantly overpaying for creative and strategic work. This is why we are thrilled to introduce this new paradigm, where client have the ability to examine new ideas, and not feel boxed in by the initial research and discovery provided by the agency.”    – Oleg Vasertriger, Managing Director, GorillaAd Agency, Inc. About GorillaAd Agency Inc.: GorillaAd ( http://gorillaad.com ) provides unparalleled marketing services focused on digital, and integrated marketing. GorillaAd focuses on emotional and most often humorous advertisements. The company strategy revolves around making consumers feel an emotional connection to the clients’ products that will last a lifetime. GorillaAd.com