Search company, investor...

Goodmills Innovation

About Goodmills Innovation

Goodmills Innovation offers sensory analysis and consumer research on food trends. It also provides product ideas and raw material solutions. The company serves the food industry. It is based in Hamburg, Germany.

Headquarters Location

Trettausstrasse 35

Hamburg, 21107,


Missing: Goodmills Innovation's Product Demo & Case Studies

Promote your product offering to tech buyers.

Reach 1000s of buyers who use CB Insights to identify vendors, demo products, and make purchasing decisions.

Missing: Goodmills Innovation's Product & Differentiators

Don’t let your products get skipped. Buyers use our vendor rankings to shortlist companies and drive requests for proposals (RFPs).

Latest Goodmills Innovation News

Wheat germ concentrate gives bakery and snacks the power to fight ageing

Feb 21, 2023

SpermidineEvo from GoodMills Innovation promotes cell health and wellbeing into later life and can be added to granola and protein bars, breakfast cereals and bread. The all-natural wheat germ concentrate has a high level of spermidine, part of a group of molecules known as polyamines that stimulate cell metabolism. Eating spermidine-rich foods – aged cheese, mushrooms, soy products, legumes, corn and whole grains – has a positive effect on a process known as autophagy, where damaged organelles are recycled and used for the biosynthesis of a new generation of cells. As a result, the health of the cell is sustainably improved, making a significant contribution to a healthy ageing process. Getting to grips with autophagy Autophagy is increasingly coming to the fore in the scientific community. Thanks to the  research by cell biologist Yoshinori Ohsumi ​​ of the Tokyo Institute of Technology – who received the 2016 Nobel Prize in Physiology or Medicine for his findings on autophagy – and a number of other scientific papers, the influence of spermidine on cell renewal is gaining in importance. It’s assumed that regular intake slows down the ageing process. In addition, spermidine appears to have beneficial effects on age-related neurological disorders and helps reduce the risk of age-related cognitive impairment. A 2018 study found spermidine showed  improvements in memory performance in older adults with dementia risk. ​​ Giving bakery and snacks a functional twist SpermidineEvo GoodMills Innovation has extensive expertise in wheat processing and raw material sourcing. This enables the Hamburg-based company to develop SpermidineEvo, a premium wheat germ concentrate that can be used in a number of applications, from nutraceutical products to breakfast cereals, baked goods and functional snacks. Available as a raw germ for extraction or in powder form, the ingredient is characterised by a harmonious, slightly nutty taste. The spermidine content, purity and nutritional content are continuously analysed, and controlled, so that a defined and high spermidine content can be guaranteed. Influencing the ageing process Pic: GettyImages “We all age. However, we can influence how and at what pace, and spermidine can play an important role in this,” said Max Weber, product manager, Health & Nutrition, GoodMills Innovation. “The uses of SpermidineEvo in the healthy ageing market are diverse, ranging from hard capsules and tablets to instant powders, beverages, sachets and new dietary supplements such as VMS Gummies or chewing gum. “In addition, it can be used in granola bars, protein bars, smoothies, cereals, wheat germ milk or bread. Depending on the requirements of the end product, GoodMills Innovation produces SpermidineEvo in various forms: as stabilised raw germ for further processing by the manufacturer, and as ground or even finely ground powder for better solubility.” Studies:

Goodmills Innovation Frequently Asked Questions (FAQ)

  • Where is Goodmills Innovation's headquarters?

    Goodmills Innovation's headquarters is located at Trettausstrasse 35, Hamburg.

  • Who are Goodmills Innovation's competitors?

    Competitors of Goodmills Innovation include Supertrends and 4 more.

Compare Goodmills Innovation to Competitors

SimilarTech Logo

SimilarTech empowers customers across various industries by giving them the tools and insights to meet and exceed their goals. It provides insights into technologies from websites to leverage information and grow businesses. The company also offers analysis tools to spot trends, research markets, generate leads and prospects, track and list an entire category of web technologies, follow traffic data, and accurate international coverage. The company was founded in 2014 and is based in Tel Aviv, Israel.

Frutarom Logo

Frutarom produces flavor and natural fine ingredients markets. The company offers it services to the food, beverage, flavor, fragrance, pharmaceutical, nutraceutical, health food, functional food, food additives, and cosmetic industries. It was founded in 1933 and is based in Herzliya, Israel.


Nbrosia is a truffle oil brand. It offers white truffle oil, black truffle oil, summer truffle oil, and more. It was founded in 2017 and is based in Pully, Switzerland.

QualSights Logo

QualSights offers an immersive insights platform that provides brands, agencies, and consulting firms the ability to generate deep and authentic insights from consumers globally. The platform helps to collect real-time consumer insights by remotely observing and interacting with consumers as they shop for, use, or consume products in their natural environment. It was formerly known as Georama. The platform was founded in 2010 and is based in Chicago, Illinois.

FinTech Futures Logo
FinTech Futures

FinTech Futures is a digital publishing platform for the worldwide fintech community. The company provides daily news, development, in-depth analysis, and commentary across a comprehensive range of areas: intech, bankingtech, paytech, regtech, wealthtech, lendtech, and insurtech. It is based in London, England.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.