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Acquired | Acquired

Total Raised


About GoodGuide

GoodGuide provides a reliable source of information on the health, environmental, and social impacts of products and companies. GoodGuide's mission is to help consumers find safe, healthy, and green products. GoodGuide currently offers detailed product information for more than 65,000 personal care, household chemical and toy products. GoodGuide is committed to providing consumers the information needed to make better decisions, and to ultimately shift the balance of information and power in the marketplace. In August 2012, Underwriters Laboratories acquired GoodGuide through its business unit, UL Environment. The valuation of GoodGuide was undisclosed. Other terms of the deal were not released.

Headquarters Location

98 Battery Street

San Francisco, California, 94111,

United States


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Latest GoodGuide News

UL shares comprehensive sustainability solutions at Sustainable Brands ’15 Conference

May 19, 2015

Experts to share insights ranging from supply chain intelligence to know-how on messaging green achievements May 19, 2015 -- NORTHBROOK, Ill., May 19, 2015 /PRNewswire-USNewswire/ -- UL Environment and UL Information & Insights (i&i), two business divisions of UL (Underwriters Laboratories), today announced their unique contributions to the upcoming Sustainable Brands '15 conference taking place in San Diego June 1-4 . Please visit for detailed information on all the engagements scheduled to take place. These two divisions of the independent safety science company are uniquely positioned in the industry to support brands in their efforts to make and market better, safer, more sustainable products. Brands today face numerous global market challenges, including materials sourcing, social responsibility, local and national regulatory compliance, brand protection (particularly when making sustainability claims), and ultimately meeting the needs of the consumer. UL i&i will be presenting in-depth demonstrations of both its PurView ( ) responsible sourcing platform and GoodGuide app ( ). UL's PurView Platform is a comprehensive decision-support solution that enables manufacturers, suppliers and retailers to collect, analyze, evaluate and manage their supply chain against sustainability criteria. GoodGuide is a comprehensive, authoritative public resource for information about the health, environmental and social performance of consumer products and companies. During the conference's popular Activation Hubs, conference attendees will be invited to see first-hand how retailers, brands and consumers are using the PurView and GoodGuide platforms to design, source, market and purchase products that are environmentally sustainable and produced using ethical sourcing of raw materials and labor. At the Market Insights Workshop on Monday, June 1, UL Environment's director of public affairs, Mark Rossolo, will be sharing UL's latest intelligence on how green certifications and claims impact consumer brand preference and purchase intent. He will be offering additional insights during Monday evening's Activation Hub session at UL's booth #115 in the Supply Chain & Procurement area of the Activation Hub. On Tuesday, June 2, visitors to the UL Booth (#115) in the Activation Hub during the 6:15pm networking break are invited to engage in the exploration of how brands should be tackling chemical content safety assessments for their products. The conversation will be hosted by Dr. Angela Griffiths, Director of the UL Environment Advisory Services team, and will include market drivers, advances in research in the chemical evaluation arena, and best practices recommendations. "With the enhanced scrutiny in the marketplace on how brands are tackling the sustainability challenge from bothB2B purchasers and consumers, it's important to know how to 'do sustainability' in a meaningful way that aligns with your corporate goals," said Lisa Meier, vice president and general manager of UL Environment. "Sustainable Brands is the ideal venue to share knowledge and connect with leading brand innovators to help craft a successful future for all. " About UL Environment UL Environment, a division of UL (Underwriters Laboratories) works to advance global sustainability, environmental health, and safety by supporting the growth and development of environmentally preferable products, services, and organizations. We help companies achieve their sustainability goalsand help purchasers, specifiers, retailers, governments, and consumers find products they can trust. UL Environment offers environmental claim validations, multi-attribute product certifications, environmental product declarations, indoor air quality certification, product emissions testing, organizational sustainability certification, and sustainability advisory services. For more information, visit , and connect with us via Twitter , LinkedIn , or Facebook . About UL Information & Insights UL's I&I intelligence tools and related services give companies trusted insight to easily manage complex global supply chains, both efficiently and holistically. I&I provides access to the world's most comprehensive chemical, material, components and product data, designed to mitigate inventory risk, manage regulatory complexities and improve overall supply chain decision-making processes. UL fosters innovation by providing streamlined, searchable access to essential data necessary to make informed, timely choices about sources, materials, ingredients and finished products. With I&I, tools, businesses can develop superior products and create sustainable profitability. For more information about I&I, please visit: . About UL UL is a premier global independent safety science company that has championed progress for more than 120 years. Its nearly 11,000 professionals are guided by the UL mission to promote safe working and living environments for all people. UL uses research and standards to continually advance and meet ever-evolving safety needs. We partner with businesses, manufacturers, trade associations and international regulatory authorities to bring solutions to a more complex global supply chain. For more information about our certification, testing, inspection, advisory and education services, visit . To view the original version on PR Newswire, visit: SOURCE UL

GoodGuide Frequently Asked Questions (FAQ)

  • Where is GoodGuide's headquarters?

    GoodGuide's headquarters is located at 98 Battery Street, San Francisco.

  • What is GoodGuide's latest funding round?

    GoodGuide's latest funding round is Acquired.

  • How much did GoodGuide raise?

    GoodGuide raised a total of $9.23M.

  • Who are the investors of GoodGuide?

    Investors of GoodGuide include UL Solutions, New Enterprise Associates, Threshold Ventures and TechCrunch50.

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