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GoLong company logo
Corporation
CONSUMER PRODUCTS & SERVICES | Personal / Personal Care Products
golong.cn

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Founded Year

2012

Stage

Series B | Alive

Total Raised

$29.27M

About GoLong

GoLong is a supplier of overseas beauty product in China.

GoLong Headquarter Location

Jiuhe Road No.17 Jianggan District

Hangzhou, Zhejiang ,

China

+86 0571-28212303

Latest GoLong News

Chinese Beauty E-Commerce Platform Golong Raises Series B

Dec 4, 2019

Chinese Beauty E-Commerce Platform Golong Raises Series B   C Ventures has led an eight-figure Series B investment round in the Chinese beauty e-commerce platform Golong. WHO: Founded in 2012 by Gao Lang, Golong is a Chinese beauty e-commerce platform and incubator that brings niche global beauty brands into China by offering solutions like supply chain management and sales and marketing strategy. To date it has signed over 50 global brands, helping them set up on social media and sell on platforms. C-Ventures Fund was founded by billionaire Adrian Cheng with a focus on Gen Z and millennial-focused brands and businesses. WHY: The funds will be used to fund expansion into India, Indonesia, and the rest of Southeast Asia. IN THEIR OWN WORDS: “Upstart brands have to consider their DNA, their hero product, marketing, e-commerce, logistics. We’re here to help,” Adrian Cheng, founder of C Ventures,  said to Vogue Business , adding that Golong was a “perfect match” for his portfolio because it had strong cash flow and was profitable. “We’re looking for properties that are grabbing market share and have a good sensibility in their business models.” Gao Lang, Golong’s founder and chief executive, is planning to use the funding to scale the business and better integrate offline and online sales. “Golong [has] the potential to become the next generation of Estée Lauder and become a key player in [at least] the Chinese beauty market,” Lang told Vogue Business . “As Golong starts acquiring brands and expands globally, it can further leverage C Ventures’ resources in media and events.” “My vision for Golong is to become the Estée Lauder of Asia,” says Cheng. “China is a big market, but our long-term strategy is to target India, Indonesia and the rest of Southeast Asia. We’re working towards building a strong beauty conglomerate in Asia.” DETAILS:

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Expert Collections containing GoLong

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

GoLong is included in 2 Expert Collections, including Beauty & Personal Care.

B

Beauty & Personal Care

1,628 items

Startups in the beauty & personal care space, including cosmetics brands, shaving startups, on-demand beauty services, salon management platforms, and more.

C

Consumer Packaged Goods ( CPG )

4,148 items

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