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MOBILE & TELECOMMUNICATIONS | Mobile Software & Services / Advertising, Sales & Marketing
goldspotmedia.com

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Stage

Series B - II | Dead

Total Raised

$20.05M

Last Raised

$12.05M

About GoldSpot Media

GoldSpot Media is committed to providing this burgeoning new marketplace with a unified mobile advertising platform that not only creates the optimal user experience, but also benefits all inventory owners and addresses critical business model issues to create new revenue opportunities throughout the mobile ecosystem. Its unique, client-server mobile advertising solution is based on an intellectual property platform that includes scores of patents pending in the areas of mobile ad distribution, insertion, storage, interactivity, and reporting.

GoldSpot Media Headquarter Location

530 Lakeside Drive Suite 270

Sunnyvale, California, 94085,

United States

Latest GoldSpot Media News

MOBILE ADVERTISING'S DARKEST SECRET: Here's The REAL Error Rate For 'Fat Finger' Clicks

Oct 26, 2012

What 24 famous brands' terrible websites looked like when they launched in the 1990s Up to 50% of the impressions served on a static mobile banner ad are from accidental clicks or "fat finger" taps, according to GoldSpot Media 's "Fat Finger Report. " Accidental clicks or "fat finger" clicks are taps on mobile banner ads that happen after less than two seconds of engagement. That is, if a user closes the app or website within two seconds of clicking the ad then it is considered accidental. GoldSpot Media, a digital ad management platform for online and mobile advertising, aggregated this data by analyzing millions of static and rich media banner impressions for campaigns delivered in Q3 2012, which used the GoldSpot ad platform. GoldSpot also found that "fat fingers" are three times more likely to accidentally tap static banner ads than they are to click rich media banners. This is because static banner ads "appear to be part of the content, and may be tapped by the user unintentionally. " Whereas the 3D and animated qualities of Rich media are easier to differentiate from the app or website content. Accidental Clicks on Rich Media Banner Ads vs. Static Banner Ads GoldSpot

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Expert Collections containing GoldSpot Media

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

GoldSpot Media is included in 1 Expert Collection, including ad tech.

a

ad tech

3,631 items

GoldSpot Media Patents

GoldSpot Media has filed 20 patents.

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4/12/2016

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