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Go Try It On


Acquired | Acquired

Total Raised


About Go Try It On

Go Try It On is a style social network dedicated to helping people answer the question "What should I wear" Its mobile application allows users to upload photos of styles they love and get advice about what to buy and what to wear from other participating users, including friends, stylists and brands. In June 2013, Go Try It On was acquired by Rent The Runway. The valuation of Go Try It On was undisclosed. Other terms of the deal were not released.

Headquarters Location

401 Broadway Suite 2102

New York, New York, 10013,

United States


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Latest Go Try It On News

Rent The Runway Buys Social Styling Company Go Try It On

Jun 26, 2013

Rent The Runway  is a service that lets you choose current season fashion from over 95 designers for every galas, weddings, date nights, holidays, etc. You can reserve your dress and accessories through the website and get a backup size for free. From there, you can return your dress or accessory back to Rent The Runway for free. Go Try It On is a social retailing startup company that has a mobile application, which encourages styling idea sharing and advice. Go Try It On founder and CEO Marissa Evans is joining Rent The Runway as the Head of Radical Innovation. This is a new role at the company. “Go Try It On is a natural fit for Rent the Runway considering its user base is greatly aligned with our customers,” stated Rent The Runway CEO and co-founder Jennifer Hyman. “Beyond that, we are looking forward to the expertise and leadership Marissa will bring to our Radical Innovation team, from which we anticipate initiatives that will revolutionize our business in the years to come.” Rent The Runway has over 170 designers on their roster. They have 35,000 dresses and 7,000 accessories available for rent. Go Try It On has seen over 400,000 iPhone downloads. Their users share photos of styles that they like and sends/receives suggestions on what to wear with friends, brands, and stylists. Over 20 million opinions have been shared on Go Try It On.

Jun 25, 2013
Go Try It On

Go Try It On Frequently Asked Questions (FAQ)

  • Where is Go Try It On's headquarters?

    Go Try It On's headquarters is located at 401 Broadway, New York.

  • What is Go Try It On's latest funding round?

    Go Try It On's latest funding round is Acquired.

  • How much did Go Try It On raise?

    Go Try It On raised a total of $3.75M.

  • Who are the investors of Go Try It On?

    Investors of Go Try It On include Rent the Runway, Index Ventures, SPA Investments and Alex Zubillaga.

  • Who are Go Try It On's competitors?

    Competitors of Go Try It On include Chicisimo and 1 more.

Compare Go Try It On to Competitors

Chictopia Logo

Chictopia is a fashion destination website that aims to answer the question: What looks good on you

Chicisimo Logo

Chicisimo has converted a human problem (understanding fashion taste) into a computational problem. The company has done this by focusing on 3 aspects, creating input interfaces that allow people to express a need, building the data structure that understands and responds to that need, and creating a learning loop.

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