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About GlossyBox

GlossyBox offers a subscription-based service for monthly beauty samples. The product concept is based on the regular delivery of a luxurious beauty surprise, sent right to the homes of customers and always packed in an elegant box. GlossyBox is a product of Beauty Trend Holding, founded in February 2011.

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Latest GlossyBox News

The brands owned by The Hut Group from posh hotels to protein shakes

Apr 13, 2021

The brands owned by The Hut Group from posh hotels to protein shakes The Hut Group has grown from a Manchester start-up to a global online business behind some of the most glamorous beauty and lifestyle brands in just 15 years. Sign up to FREE email alerts from BusinessLive - Retail & ConsumerInvalid EmailSomething went wrong, please try again later. Subscribe When you subscribe we will use the information you provide to send you these newsletters. Your information will be used in accordance with our Privacy Notice. Thank you for subscribingWe have more newsletters Show me See our privacy notice The e-commerce giant The Hut Group has had a meteoric rise. It started out as one of Greater Manchester’s five unicorns - privately owned tech start-ups with a valuation over $1bn - which also includes Boohoo Group, Autotrader, and With a huge global reach, it sells its own-brand and third-party products covering health and beauty, fashion, accessories and sport across 160 websites in 35 languages including Founded in 2004 by Matthew Moulding and John Gallemore with a £500,000 investment it was initially a white label e-commerce provider before acquiring and building brands of its own. It has developed a scalable direct-to-consumer retail model under its THG Ingenuity platform. It works with partner brands including Neal's Yard, Nestle and PZ Cussons to host and deliver their ecommerce operations who benefit from The Hut Group's reach and infrastructure. If you want more stories like this... You can sign up to our daily e-bulletins of business news or our weekly round-up of the best articles in key sectors. Sign up here The best known brands owned by The Hut Group: Beauty ESPA The natural luxury skincare brand was founded in 1992 by spa pioneer Susan Harmsworth MBE who has created spas and treatments used in some of the world's most glamourous locations, including The Mandarin Oriental London and sold in Liberty London, Harvey Nichols and John Lewis. ESPA was acquired by The Hut Group in 2017, including 700 spas in 60 countries. Illamasqua Founded in 2008 by Julian Kynaston, Illamasqua is an award-winning brand renowned for its professional-grade products and sold in high end stores including Selfridges and online at, amongst others. The brand also offers make-up courses within The Illamasqua School of Make-up Art in London, helping to nurture the next generation of qualified artists and enthusiasts. It was acquired by The Hut Group in 2017. Lookfantastic® Lookfantastic is Europe’s number one online beauty retailer and sells 850 high-end beauty brands, including MAC, Bobbi Brown, Nars and Lancôme. Acquired in 2010, the online portal has taken brands to a huge international audience. According to the Hut Group website, around 64 per cent. of Lookfantastic sales in 2019 were outside the UK. Glossybox The Hut Group bought Glossybox in 2017 from majority shareholders Rocket Internet and Kinnevik Online. Founded in 2011 in Berlin, Glossybox is Europe's number one provider of beauty box subscription services with customers subscribing to a box of beauty products on either a rolling monthly or fixed term basis. The acquisition was billed as an opportunity for The Hut Group to expand its global reach with an engaged customer base ready made for Glossybox's subscription model. The Hut Group also owns MyGeekBox for geeky goods and for Funko POP vinyl figures it has its PopInABox brand. The Glossybox and Lookfantastic beauty box businesses had more than 445,000 monthly subscribers as of July 2020. Grow Gorgeous Bought by The Hut Group in 2016, the Canadian hair care brand specialises in hair thickening products for women. Its founder Brandon Truaxe said at the time that the team would continue to innovate for Grow Gorgeous as a 'proud parent'. Eyeko London Beauty industry veterans and husband and wife team Max and Nina Leykind launched London-based brand Eyeko back in 1999. They were inspired by Brit style icons like Twiggy to create an 'eye wardrobe' of foolproof eyeliners, mascaras and brow products to achieve iconic the mod look. The Hut Group bought the brand in 2018. Perricone MD Founded in 1997, Perricone MD has approximately 100 product patents, with a focus on no-animal testing, ‘clean’ ingredients and gluten free formulations. Nutrition Myprotein™ Entrepreneur Oliver Cookson sold his online sports nutrition brand to The Hut Group in 2011 in a deal reported to be worth £60million after starting it up with an a £500 overdraft. Under The Hut Group, it has evolved from a UK-focused business with £20 million of revenue, into a global leader with over £380 million of revenue in 2019, of which 80 per cent was outside the UK, leading the market in a number of international countries, according to The Hut Group. Myprotein has a family of brands supplying vegan, vitamins and athleisure. These brands include Myvitmains, Myvegan and MP Clothing. Last year, it bought, an online skincare retailer, from the US retail chain Target for $350m (£259m) and spent a total of £60million on two UK-based nutrition suppliers, Claremont Ingredients and David Berryman. Exante® Exante offers meal replacement products which offer a mixture of diet soups, diet shakes, bars, porridge and ready meals which are high fibre and high protein and provide 100% of Recommended Daily Allowance of vitamins and minerals. More on The Hut Group Coggles The Hut Group bought designer fashion retailer Coggles out of administration in 2013. Online and with a store in Alderley Edge, it was founded by Victoria Bage in 1974. The story goes that she caught her husband having an affair with his secretary. She promptly divorced him and named the store after the secretary 'Sarah Coggles' to remind him of the mistake he had made. AllSole MyBag The posh handbag retail brand went even more upmarket in 2014 when it introduced prestige labels including Chanel. Aspinal of London and Karl by Karl Lagerfeld. Hospitality Hale Country Club and Spa A top health club and spa destination in Cheshire billed as a go-to luxury for fitness, relaxation, dining and unwinding from the stresses of daily life. King Street Townhouse Hotel A luxury destination in Manchester city centre that boasts a rooftop spa overlooking the city, private cinema and bespoke suites. Great John Street Hotel A luxury townhouse hotel with rooftop space overlooking the city centre for for weddings, events or cocktails. 100 King Street The iconic building located in the heart of Manchester city centre is currently being transformed into a unique creative space to showcase brands, create experiences and inspire. Sign up to join the conversation in the comments section below

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Expert Collections containing GlossyBox

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

GlossyBox is included in 5 Expert Collections, including CPG & Retail Innovation.


CPG & Retail Innovation

255 items

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E-Commerce Subscription

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Beauty & Personal Care

1,660 items

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Direct-To-Consumer Brands (Non-Food)

1,192 items

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.

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